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Contemplating if a podcast is right for your #lifescience organization's marketing strategy? The beauty of podcasting and audio content is that you can repurpose that content into multiple different types and formats, making it an efficient content source for your team. This week on Amend & Progress, we're learning from Chris Conner of Life Science Marketing Radio and his perspective around audio content, the benefits for life science organizations, and how to integrate podcasting into your overall strategy. --- 🎙 Ways you can reuse your audio content: - Break out a full podcast recording into small snippets for social media - Repurpose parts of the conversation for written articles ❗ Remember: Just because you've published it once, doesn't mean that everyone has seen it. Keep publishing and republishing content to make sure it gets in front of as many people as possible. By repurposing, you're overcoming the "tyrrany of the blank screen." Something all marketers can relate to. Watch the full episode on YouTube or listen to the episode wherever you get your podcasts: https://lnkd.in/g4jS4X3R

When it comes to your content review process, do you know where the painful areas are? We know that benchmarks, and understanding your own organization's process metrics, are key to knowing how your process is going. But -- it's also crucial to ask your end users and content reviewers how the process is going for them and what types of challenges they're bumping up against or what type of training they could benefit from. In addition to identifying pain point, ask the team what's going well! Celebrate the wins and make sure there's general knowledge throughout the team on how your process is working and share kudos among the team. Content review is a required process for life science organizations, so reminding people of what's going well is just as important as identifying areas for improvement. Looking for more process best practices? Check out one of our recent Amend & Progress podcast episode: https://hubs.li/Q02XwBgq0

We're excited to announce that Chris Conner, host and founder of Life Science Marketing Radio, is our guest on this week's Amend & Progress episode! Chris and Annalise have a fantastic discussion around how #lifescience organizations can incorporate podcasting into their overall marketing strategy by leaning into converting recorded conversations into top-performing content. You won't want to miss the conversation! Now is a great time to make sure you're subscribed to Amend & Progress so you get immediate delivery of the episode tomorrow: https://lnkd.in/gwpSSxjg

How often have you found yourself reviewing new promotional content, only to find yourself sifting through redundant comments or making repeated changes? In part, this is a content quality issue–a challenge we hear from our customers and the industry as one barrier to a fast, efficient content review process. Sometime, organizations overlook a fundamental element that can significantly streamline this process: seeking collaborative input from key parties early in the content development process. Not only can this expedite approvals, but it also simultaneously improves the quality of the content. A proactive approach in involving all relevant stakeholders throughout the content creation journey helps mitigate potential hiccups. This reduces the margin for errors or misjudgments and paves the way for a smoother content review process. It's simple: the earlier you rope in your team, the less feedback you'll have to deal with in the final stages. But here's an interesting observation: Have you noticed a thematic consistency in the feedback from your reviewers? More often than not, the comments left behind tend to echo similar sentiments. By identifying these themes early on, we can adapt our content strategy accordingly to reduce redundancy and optimize efficiency. Check out a recent episode of Vodori's Amend & Progress podcast, where we cover process best practices like this and so much more. There is great fodder in here as you start to think about setting goals for your 2025 process. Watch the episode on YouTube: https://hubs.li/Q02Xw4YN0 Listen to the episode on Spotify: https://hubs.li/Q02Xw79-0 #ContentReview #MarketingStrategy #LifeScience

Effective collaboration is at the heart of organizational success, and this is especially true within life science teams. A key point of discussion during a recent podcast episode (focused on promotional review benchmarks and best practices) was about establishing ground rules within the team - rules that dictate responsibilities, communication methods, and the overall team culture. These rules should be easily accessible for everyone, promoting transparency and ensuring an efficient workflow. Such initiatives contribute positively to team performance, job satisfaction, and overall success especially in the dynamic and fast-paced life sciences sector. If you're hungry for insights about improving leadership style or team efficiency in the life sciences domain, check out the latest episode of the Amend & Progress podcast. Watch, reflect and let’s discuss: What are the ground rules in your team? How have they impacted your efficiency in the life sciences context? Watch the episode on YouTube: https://hubs.li/Q02Xw7bN0 Listen to the episode on Spotify: https://hubs.li/Q02Xw5l40

How much direct, hands on time, does your #lifescience team spend on your content review process? In our 2024 Benchmarks Report, we are reporting on a new metric called 'system time per piece' that sheds light on this very question. While our primary process benchmarks, like average job and review duration, focus on calendar days between key transition points in the process. These are excellent at providing an overview of the speed and turnaround time of the process. System time per piece allows you to understand active work time, efficiency, and productivity. It helps you understand how efficiently your process is behing managed. Curious what system time per piece is at your organization? Tune into our latest episode of Amend & Progress where we break down this metric and shed light on how to calculate it: https://hubs.li/Q02WlLQw0 To get the full suite of #promotionalreview process benchmarks for 2024, download our benchmarks report at https://hubs.li/Q02WlLhb0

How much time does your content review team spend per approved promotional piece in your current content review system? 2 hours? 8 hours? Somewhere in between? Not sure? In our 2024 Benchmarks Report, we are reporting on this time spent–which we call system time per piece–and found that our customers spend an average of 4 hours per approved promotional piece in our system. System time per piece doesn't account for time spent outside the system on content creation and revisions. This metric not only captures the direct time spent completing each job but also the additional activities within the system by initiators, reviewers, and administrators. To learn more about this new metric and how to assess it alongside process benchmarks, watch our latest Amend & Progress podcast episode: https://hubs.li/Q02WlGb-0 You can download our benchmarks report at https://hubs.li/Q02WlyxP0

Ask your content review team how the process is going! Understanding your #lifescience organization's promotional review process is paramount, and benchmarks play a huge role in this understanding. However, it is also critically important to ask your teams how it is going, either through surveying or other means. Getting this qualitative feedback can give you a more holistic, deep understanding of your process and where you may need to focus optimization efforts. If you're looking for a starting point for surveying your MLR team, check out Vodori's Time Study toolkit. Part of this toolkit includes a draft survey you can copy and modify to survey your own team. Watch the full Amend & Progress episode where we dive into this topic more: https://hubs.li/Q02Vv5Jf0 Download the toolkit at https://hubs.li/Q02VvsRJ0

Don’t currently have access to your promotional review process metrics or not sure where your organization stands? Download our new Time Study Toolkit! With our toolkit, you’ll get: ✔️An excel template for collecting process data ✔️A survey to gauge reviewer sentiment and morale ✔️Resources to build a strong business case for review software ✔️Understand where your process stands today and set actionable goals for the future. 👉 Download the Vodori Time Study Toolkit now! https://hubs.li/Q02Trx0S0

🔍 Ever wondered how different reviewer roles impact the content review process? Check out these insights from our 2024 Benchmarks and Insights Report! These metrics can help you understand where your process stands and identify opportunities for improvement. How do your numbers compare? Download the report now: https://hubs.li/Q02TqZqP0 #Lifesciences #Pharma #ContentReview #ProcessMetrics #DataDrivenDecisions