ViB

B2B marketing changes daily, and it's crucial to ALWAYS stay up to date on new developments, but where do you get started? If you missed it last Friday, our most recent webinar is now available on demand. Mariah West, Brooke Duffy, and Brianna Doe had a refreshing, honest look at 2025 with you all. Instead of chasing new trends, we took a hard look at what's working and hope that gives you more clarity about 2025. Catch it here: https://hubs.ly/Q02_2fT80 #webinar #b2b #ondemand

Pay-per-lead advertising sounds appealing: You only pay when you get leads. But in B2B tech marketing, this model often falls short. Why? It’s not about volume; it’s about quality. ViB’s demand generation services, especially appointment-setting, offer a smarter, more reliable approach. Dive into our newsletter to learn more! #weeklyroundup #newsletter #vibtech #payperlead

Pay per lead marketing has a bit of a bad rep—it sounds too good to be true, right? But with the right pay per lead generation provider, this model can be your reliable strategy to deliver consistent and predictable marketing ROI. In this video, our very own Alexa Galucki, Sales Enablement Manager at ViB, breaks down all you need to know about the pay per lead generation model. Check out the full YouTube video here: https://hubs.ly/Q02_ZHh70 You can book a discovery demo today to hear all our B2B pay per lead marketing solutions. Don't forget to quote "ViB Youtube" to get 10% off your first partnership with us: https://hubs.ly/Q02_ZXXy0 #payperlead #solutions #contactus

Sometimes things don't go as planned, and this is a well known fact to all B2B marketers. Imagine you spend countless hours working to perfect your strategy and it doesn't perform as you expected. This is the reality for over 50% of marketers who, in 2023, were below their marketing goals. Only 12.5% exceeded their goals. What was your experience and which tips would you share for 2025? #expectations #marketing #goals

For B2B tech marketers, sales are long, complex journeys requiring precision and expertise. For many tech companies, juggling product innovation and an efficient sales process can be too much to handle. That’s where sales outsourcing steps in. When you have a team of seasoned pros working to expand your pipeline, you can boost efficiency and cut costs—without the headaches of hiring and training. This blog will dive into the transformative benefits of sales outsourcing for tech companies. You’ll also learn why ViB’s demand generation services are the smarter, more effective alternative. #weeklyroundup #newsletter #vibtech #outsourcing

ViB is live at CyberMarketingCon 2024, organized by the Cybersecurity Marketing Society, and we'd love to invite you to visit our stand! Apart from learning about our services and our work, you can enter our raffle to be 1 of 8 winners who get a ViB cooler bag and a themed gift card. You have until today to enter, so don't miss out! #raffle #conference #cybersecurity

It’s 2025, and demand generation is more challenging than ever. Audiences are selective, privacy rules keep evolving, and proven tactics aren’t delivering the same results. So, what even works anymore? Join us TODAY at 1PM ET, join Brianna Doe, a brand and influencer marketing leader transforming storytelling into business growth; Brooke Duffy, a CRO with 20+ years of experience aligning sales, marketing, and customer success to drive revenue; and Mariah West, a seasoned B2B marketing leader and CEO shaping strategy from the top. Together, they bring deep expertise across leadership, revenue generation, and creative marketing channels. Whether you're building strategy or executing on the front lines, this 45-minute session will equip you with practical insights to sharpen your approach for 2025. Register now: https://hubs.ly/Q02-HWdh0 #strategies #2025 #marketing

💼 Scaling a startup means knowing when to delegate. Founders, it’s time to bring in high-level leaders to sustain growth and success. Forbes Business Council shares 20 strategies to help you pick the right professionals to manage your team and drive results, including tip #14 from ViB's founder, Sean Shea: https://hubs.ly/Q02-xxV10 #talent #management #founders

Cold calling used to be one of the most effective—and only—ways to generate technology sales leads. However, as technology and customer behavior evolved, the effectiveness of cold-calling plummeted. Fortunately, there’s a better way to get warm leads: demand generation services. Let’s explore the challenges of finding qualified technology sales leads—and a more effective solution to lead generation in this week's newsletter! #weeklyroundup #newsletter #vibtech #leads

Manifest your future self! B2B marketing is a vast realm of possibilities, and every step you take can take you in a different direction. If you want to keep evolving, pause and think where you want to be in the future, and work towards that! #tips #marketing #futureself