Venture Labs

🍪 Google announced yesterday that they're scrapping plans to phase out third-party cookies in Chrome. 🍪 That being said, marketers should still prepare for a cookie-less future. ~30% of users already browse without third-party cookies (Safari, Firefox, etc.). Because of that, cookie-based tracking alone is not an effective way to measure your advertising efforts. If you're a marketer: Keep developing first-party data strategies. You can do this by investing in software/tooling that tracks data points more effectively than just a client-side javascript implementation. If you're spending over $50k/month on ads, you should have a customer data platform, allowing you to track the entire customer journey and attribute revenue more effectively. This will pay for itself. The more data you send to these ad platforms, the better they perform.

Exciting News: Introducing Our Brand-New Website! We are thrilled to announce the launch of our new website! After months of dedication and hard work, we are excited to present a digital space that truly reflects the innovation and excellence that define Armatus Dealer Uplift, LLC.. Our new website not only showcases our products and services in a more engaging and user-friendly manner but also incorporates the latest SEO capabilities, design trends, and technologies to enhance the overall user experience. One of the highlights of the site is the introduction of Armatus’ revolutionary performance management tool – Fixed Ops Performance Center. Additionally, we're proud to present S.W.A.T., an interactive one-of-a-kind tool that provides unique insights into a dealership’s operations. Explore our extensive content available on the Videos & Blog page, and you’ll understand why Armatus Dealer Uplift is the expert in retail warranty reimbursement. Experience the world of Armatus Dealer Uplift today! 👉 www.dealeruplift.com #ArmatusDealerUplift #RetailWarrantyReimbursement #CustomerPayImprovement #PerformanceManagement