Velir

As 2024 draws to a close, we’re celebrating the milestones we’ve achieved and the incredible work we’ve done to help our clients transform their digital channels into powerful, data-driven assets. ✨ Transforming data into personalized digital experiences 🤝 Strengthening partnerships and delivering award-winning work 📈 Driving exceptional results for our clients None of it would’ve been possible without our amazing team and the trust of our clients. 💚 Check out our VelYear in Review to see the highlights that defined our year 🔗 https://ow.ly/2MiN50Uu7gY Here’s to an even bigger 2025! 🥂

Ready to tackle 2025? ✨ Jill Grozalsky Roberson explores the key marketing trends and predictions shaping customer experience and engagement in the year ahead. From generative AI to seamless customer journeys, discover what it takes to stay ahead of the curve in the new year. Read more 🔗 https://lnkd.in/eGTTYxbY

Velir is proud to have partnered with diversitydatakids.org at Brandeis University to redesign their website and help amplify their mission of improving child well-being and advancing racial and ethnic equity. The new site features: 🔍Intuitive navigation that makes data easier to find. 💻A modern, professional design aligned with their goals. 🌐Seamless integration between platforms for a cohesive experience. Learn more about how we brought their vision to life 🔗 https://ow.ly/jmhq50UpYnG

We collaborated with Hyland to transform their digital experience by delivering content tailored to each customer’s unique needs. Using firmographic data and Sitecore integrations, we helped Hyland create personalized user journeys that: ✔️ Increased conversion rates ⏱️ Shortened buying cycles 📈 Connected audiences with the right content at the right time Want to see how we brought personalized marketing to life for Hyland? Click to read the full case study here 🔗 https://ow.ly/F9pc50UpX5C

💵 Struggling to prove the financial value of your data work? Aaron Davis shares actionable tips on turning data insights into measurable ROI. Discover how to frame your solutions in dollar terms and secure stakeholder buy-in for long-term investments. 🔗 Read more: https://ow.ly/lWK050Up72C

🍂🦃 Giving Thanks Together 🦃🍂 As we gather with loved ones, we extend our heartfelt thanks for the moments that define us. At Velir and Brooklyn Data Co. (a Velir company), we're grateful for a year of shared achievements, challenges, and growth. Wishing you a warm and joyous Thanksgiving filled with love and laughter. 🍁🍽️

🔍 Zero-click searches are reshaping SEO, with 65% of Google searches now ending without a website visit. How can you ensure your site still gets the traffic it deserves? In her latest blog, Mya-Camay King, MBA dives into strategies for adapting to this shift: ✅ Optimizing for featured snippets ✅ Leveraging long-tail keywords ✅ Creating rich, in-depth content ✅ Building brand authority These actionable tips will help you work with zero-click searches, not against them. 👉 Read the full blog to keep your traffic flowing: https://ow.ly/jFcs50UgamA

🔓 Unlock the power of your DAM! A well-managed Digital Asset Management (DAM) platform boosts efficiency, cuts costs, and keeps your content consistent. Tim McCausland shares 5 best practices to help you make the most of your DAM. 👉 Read the full blog: https://ow.ly/MCCx50Ug9Xc

Struggling with slow page loads in #Drupal due to Webforms? Kevin Quillen shares how to tackle cacheability challenges with the Site Studio Webform Element Module, cutting load times from 10+ seconds to under a second! Learn how this innovative solution can improve your site's performance: https://ow.ly/jesq50UeXqy

🤠 Yeehaw, y’all! What a week it’s been in San Antonio for #Opticon24! We had a great time meeting so many new folks, reconnecting with familiar faces, and soaking up all the insights from so many fantastic sessions. Special shoutout to Lea Howland for an impactful session that left the audience feeling inspired and ready to ride confidently into the world of experimentation! 💰 Big thanks to the Optimizely team for wrangling such a stellar event — packed with engaging sessions and capped off with a cowboy-approved celebration at the ranch. 🐮🎉 Curious how Optimizely can help you rope in success and streamline your marketing lifecycle? Reach out to us to learn more!