TheSmallBigIdea

Chess Moves to Boardrooms: Gukesh’s Brand Journey Begins! Our CEO and co-founder, Mr. Harikrishnan Pillai, sheds light on the positive impact of Indian Grandmaster Gukesh Dommaraju's historic victory in the World Chess Championship. He emphasizes that this achievement will elevate Gukesh’s brand value and hopes that Gukesh has good advisors, especially for global deals. Looking ahead, let’s see how this young champion continues to inspire and reshape the narrative for sports and brands alike. Read the full article - https://lnkd.in/d8wtAHPg #TSBI #TheSmallBigIdea #Agency

Are Whatsapp Channels the New Era of Brand Communication? Our COO and co-founder, Manish Solanki, highlights the unique appeal of WhatsApp Channels in fostering direct, authentic connections between brands and audiences. While its algorithm-free approach offers an intimate and controlled communication environment, Mr. Solanki stresses the importance of crafting compelling and exclusive content to sustain engagement. As brands explore their potential, WhatsApp channels are set to play a pivotal role in shaping future digital marketing strategies. Read the full article – https://lnkd.in/eJYmHjF2 #TSBI #TheSmallBigIdea #DigitalMarketing #WhatsAppChannels

It's Wrapped time of the year! Beyond the Buzz, Year-End Recaps Redefining Brand Engagement? Our CEO and co-founder Harikrishnan Pillai highlights the immediate and powerful impact of Wrapped-style campaigns on user behavior. He emphasizes the role of FOMO in amplifying the success of these campaigns, as users eagerly share their highlights while others, whose wraps may not look as interesting or shareable, feel left out—ultimately driving new consumption patterns. This dynamic not only enhances the buzz but also influences new user interactions and behaviors, especially among younger audiences during the New Year—a time for fresh commitments and resolutions. Looking ahead, Wrapped-style campaigns have immense potential to evolve into even more engaging and creative formats, paving the way for deeper connections between brands and users. Read the full article - https://lnkd.in/e4jj9kt4 #TSBI #TheSmallBigIdea #Agency #Wrapped #Spotify #SpotifyWrapped #Fomo

From Moye Moye to meme-driven marketing, India's creator economy is transforming at lightning speed. Memes are no longer just about laughs—they're reshaping pop culture and driving commerce. Our COO, Manish Solanki highlights that the real opportunity for brands lies in leveraging this cultural currency thoughtfully. The secret? Striking the perfect balance between humour and relevance. But the big question is: Are brands ready to leverage this new cultural currency? Read the full article: https://lnkd.in/ePvsWk-B #TSBI #TheSmallBigIdea #Agency #Digital #DigitalMedia #Memes #MemeCulture

High IPL auction prices may grab headlines, but the brand value is built on consistency and connection Our CEO, Harikrishnan Pillai, points out that players like Shubman Gill and Rishabh Pant represent a compelling mix of performance and charisma, making them a natural fit for brands seeking to connect with younger audiences. While a high auction price might spark initial interest, enduring brand partnerships are built on the athlete's persona, consistency, and engagement with fans. For brands, it’s about aligning with a player’s story, not just their price tag. Read the full article: https://lnkd.in/dcwPdWzz #TSBI #TheSmallBigIdea #Agency #Digital #DigitalMedia #IPL #IPLAuctions #Cricket

🏃♂️ Celebrating the Adani Ahmedabad Marathon Journey 🏃♀️ We are proud to have partnered with Adani Sportsline to design an unforgettable experience for the Adani Ahmedabad Marathon. From jerseys featuring Ahmedabad’s skyline to the inspiring History Wall and seamless event branding, every detail reflected the spirit of their core message - #Run4OurSoldiers. With vibrant signages and detailed route maps, that enabled seamless execution, the marathon became more than just a race - it stood as a celebration of resilience, unity, and ambition. A true testament to the power of design in crafting lasting memories for runners, fans, and the community. #AdaniAhmedabadMarathon #TheSmallBigIdea #SportsBranding #sports #media #agency #mediaagency #digital #digitalmedia #marketing #adani #ahemdabad #gujarat

Teaming up with Dharmatic, we've been delivering sass, drama, and iconic moments you’ll never forget! And let’s not forget the tea... that Karan Johar has been spilling on Koffee with Karan for the past 20 years! ☕ #TSBI #TheSmallBigIdea #DigitalMarketing #Agency #Marketing

Our CEO, Mr. Harikrishnan Pillai, lead a session at the 11th Edition of the World Marketing Congress Summit. He shared insights on how brands can grow by adopting a creator mindset on social media. A powerful conversation on leveraging creativity and innovation to build impactful brand presence in the digital world. #TSBI #TheSmallBigIdea #DigitalMarketing #Agency #Marketing

TSBI ka filmmaking magic & Scripting + HSBC ka vision = a Children’s Day film 🎬✨ Here’s our BTS – the magic that made it all come to life! Fridge mein chabi, dimaag mein Sherlock! 🕵♂ Naye Nazariye Ki Udaan was an adventure of creativity, teamwork, and fresh perspectives. #TSBI #TheSmallBigIdea #DigitalMarketing #Agency #Marketing