TheSmallBigIdea’s Post

The #IPL viewers' interest in a category is a critical factor in determining the likelihood of his recalling an advertisement of a brand in that category. Majority of the IPL viewers are young and less-than-interested in financial services while by the same token, all of them are interested in various consumption categories. Little surprise then that the 3-5 brands an individual viewer recalls is difficult to get into for financial services brands.

🏏 Owners justify their buys, while experts give their opinions. But IPL FANS express TRUE EMOTIONS about the IPL 2025 Mega Auction. 🏏   SCORE provides in-depth, actionable insights, helping brands decode fan sentiments, campaign effectiveness, and their advertising returns. Beyond players and teams, it's about understanding what drives consumer loyalty and engagement.   Explore SCORE for a smarter approach to sports advertising!   #BrandStrategy #ConsumerInsights #IPL2025 #SCORE #AdvertisingROI #MarketResearch #IPL Sudarshan Viswanathan Vinay Bapna Amit Kothidar Venugopal Bhamidipati Pankaj Chouria Ajay Meena Pravesh Malasi

Dream11 emerged as the most recalled #brand advertiser with 81% recall rate during the IPL. The memorable #ad campaigns that featured various celebrities and cricket players effectively captured the attention of the audience. The top 3 most recalled brands were: 1. Dream11 - 81% 2. My11Circle - 63% 3. Tata Neu - 59% Over the last few months, we did witness the most amazing ad campaigns that made us look forward to commercial breaks even during the most nail biting matches. Do you recall any of the #campaigns? If yes, do #comment the ones that you liked the most.

Markelytics Solutions is excited to announce the release of the 'IPL Brands Insights Chronicle 2019 to 2023' book, a highly informative and analytically rich compilation of five years of comprehensive data and analysis on the Indian Premier League (IPL). Gain unparalleled insights with meticulously crafted sections providing in-depth analysis, enabling you to understand the research metrics behind the successful campaigns during the IPL seasons across five years. Whether it is team sponsorship analysis, understanding the most recalled brands, or exploring matches that generated significant attention and support, this comprehensive compilation by Markelytics Solutions offers invaluable analysis and impactful data for marketers, sponsors, and advertisers looking to leverage the immense potential of the platform and make a lasting impact on the global audience of the IPL. Request your copy now: https://bit.ly/43p7vWo #markelytics #mrx #iplbrandsinsights #consumerinsights #ipl2024 #marketing #advertsing #sponsoring #brandrecall #popularity #ipl #viewership #trends #patterns #iplinsights #branding #campaignroi #marketingstrategy #adefficiency #researchreport #brandsinsights #marketinginsights #sportsmarketing #sponsorshipopportunities #marketingeffectiveness #audienceengagement #loyalty

Guide to Buying a Sports Watch: Tips and Considerations - https://buff.ly/3JrjTMq Discover essential tips and considerations for buying a sports watch in our comprehensive guide. Explore features, brands, and more. #blog #smartwatches #tipstricks #sports #tips #watch

Whether or not it's coming home, I'm thrilled to see the excitement building for Euro 2024! ⚽🏆 With just 23 days to go, Europe is about to be captivated by the beautiful game. But here's the kicker: this isn't just a sporting event – it's a marketing goldmine! Millions of eyes will be glued to screens, creating a massive opportunity for our clients and emerging Web3 brands to make an impact with a sports audience! That's where Capital Block comes in. We're already working with innovative brands to tap into this passionate audience, and we're ready to help more do the same. If you're ready to take your Web3 brand to the next level and connect with a massive sports community, please reach out for a chat. #Euro2024 #Web3 #SportsMarketing #Blockchain #Crypto #CapitalBlock

The thrill of the IPL goes beyond the peak! Markelytics’ IPL Brands Insights Study 2024 dives into the app universe of IPL fans, revealing fascinating insights on how they engage with different apps during the season.  ★ Social Media & News App Take Center Stage (88% & 81% Daily Usage): The hunger for cricket updates is real! A large portion of IPL viewers actively follow news and discussions buzzing on social media platforms.  ★ Food & Grocery Ordered; Matches Uninterrupted (60% viewers ordered every alternate day): Forget venturing out! A whopping 60% of viewers turn to food and grocery delivery apps, ensuring uninterrupted cricket viewing and minimizing time spent outside.  ★ Fantasy Fever (44% viewers used Fantasy gaming apps every alternate day): Strategic minds unite! IPL ignites the passion for fantasy sports and live matches. Nearly 1 in 2 viewers actively engage with fantasy apps and explore event booking platforms, suggesting a thriving secondary market. This is just a glimpse into the app universe of IPL fans. Understanding and leveraging these shifting trends are crucial for stakeholders to maximize audience engagement and elevate the tournament's global impact. Markelytics' IPL Brands Insights Study 2024 serves as an essential guide in navigating IPL marketing intricacies, providing valuable insights to adapt strategies and capitalize on emerging opportunities in the dynamic landscape of cricket fandom. What surprised you most about these trends? Share your thoughts in the comments below! Subscribe to Markelytics’ IPL Brands Insights Study 2024 for more such insights https://bit.ly/44zTUMO #markelytics #mrx #ipl #ipl2024 #actionableinsights #iplinsights #marketing #advertising #branding #adcampaign #brandrecall #roianalysis #brandawareness #adspend #viewershiptrends #popularityanalysis #sponsorshipanalysis #iplbrandsinsightsstudy #iplcampaigns #sponsoring #ipltrends #adrecall #campaigneffectiveness #adtracking #marketingplaybook #marketers #iplstudy

A few things I've learned from GWI's weekly consumer insights newsletter: https://bit.ly/49jbXbw 🤼♂️ The number of UK consumers who follow WWE has grown 36% year-on-year 🧟♂️ Survival and horror gamers are 2x more likely to want a luxury collab and 37% of Resident Evil players in particular have a keen interest in this type of partnership 🥱 Owners of athleisure products are about level with the rest of the population when it comes to actually taking part in sport Subscribe now to keep up to date with the world of tech, pop culture, and consumer trends 🧠 #GWI #ConsumerTrends #MarketResearch #trends

The Pull of WPL and Cricket in India! When we did the valuation of WPL and IPL in the last couple of years, little did we know that our report could generate interest amongst various sectors not directly related to finance or valuation. Such is the magnetic pull of WPL/IPL that everyone is interested in the numbers game; not just about the players performance but also about the viewership numbers, the money involved in sponsorships and media rights, advertising spends and revenues etc. Thus, having numbers quoted from our valuation report for an article on WPL by Pranali Tawte from Social Samosa came as a pleasant surprise. Read this article which sheds light on the potential trajectory of WPL 24. For those interested in reading our last years WPL/IPL valuation report, please find the download link in the comments. https://lnkd.in/gwj2qssg #IPL #WPL #cricket #sportsadvisory #sportsvaluation #valuation #businessvaluation  D&P Advisory Santosh N Social Samosa Pranali Tawte

Faux OOH, Fake OOH, or just FOOH—this innovative approach is changing the game for advertisers, and we’re here for it. Brands like North Face created a digitally altered image of Big Ben dressed in a North Face puffer jacket, capturing public interest. Learn how Groove Jones is redefining OOH in our latest article. https://lnkd.in/gPgU9dTw By blending CGI videos with social media, FOOH campaigns deliver the impact of traditional Out-of-Home advertising with the shareability and reach of digital platforms. From hyper-realistic visuals to eye-catching animations, these campaigns are reimagining how brands connect with audiences. #FOOH #CGIAdvertising #GrooveJones https://lnkd.in/gFHQ4CQM