The Rum Lab

Jen Akin: National Brand Advocacy, Spiribam USA She was born and raised in Lawrence, Kansas, and moved to Seattle in 2012 after graduating with a bachelor’s in Biology and Chemistry. She fell in love with the service industry while working to pay her way through school, and this passion only deepened as she discovered her love for rum. She was lucky enough to get a job at Rumba, where she was eventually promoted to general manager. Her passion for rum has remained strong, and she couldn’t imagine a better career path to continue after her time at Rumba. Working with her favorite brands (Rhum JM was and remains her distillery of choice) has brought her immense joy.   TRL: What does the rum mean to you? What made you fall in love with rum and when did it happen?   Rum is storytelling and history lessons. Rum is the most beautifully complicated spirit allowing all kinds of drinking experiences. You can have a night out with friends enjoying daiquiris or a thought-provoking pour of something unusual or new. And everything in between. Despite my love of rum, my first experience with it was not a pleasant one. My introduction at 19 involved Captain Morgan spiced rum and far too much of it in an attempt to impress a boy. This experience left me so traumatized that I didn’t drink rum again for almost ten years. When I moved to Seattle, I was told Rumba was the place to be. Going there changed my life. I learned what rum truly was, and I was immediately hooked. More info: www.therumlab.com #TheRumLab #RumIndustry #Rum #Spiribam

🥃 #RumNews - World Spirits Report 2024: Rum’s Evolving Journey Explore the 2024 World Spirits Report on rum, highlighting premiumization, global growth, and challenges like regulation and consumer perceptions. Learn how rum is evolving into a premium spirit. ✨ 📲 Learn more in the full piece: https://lnkd.in/exRG2Gk8 #RumInsights #SpiritsTrends2024 #PremiumRum #GlobalSpirits

🥃 #RumNews - The Ultimate Holiday Gift Guide for Rum Lovers: TheRumLab Events and More Looking for the perfect holiday gift for a rum lover? Explore The Rum Lab's 2025 events and find the ultimate rum-inspired present. 🎁🎄 🎊 Find out more—read now:

🥃 #RumNews: Rum Faces Challenges in the US Market The US rum market struggles with declining sales and limited innovation. Learn about its challenges and how the RTD boom could spark a potential comeback. 📲 Explore more insights here:

🥃 #RumNews: US Blocks Cuban Trademark for Havana Club Amid Long-Standing Dispute The US passes a law banning recognition of confiscated Cuban trademarks, reigniting Bacardi and Pernod Ricard’s Havana Club dispute. Trademark rights remain valid until 2026. 📲Learn more—read the full piece:

🥃 #RumNews: The Powerful Voices Behind Women Leading Rum  Meet the influential women shaping the future of the rum industry! Learn about their passion, innovation, and transformative vision. ✨ 📲Unlock the full story here: https://lnkd.in/ek2wcJPD #WomenInSpirits #RumIndustryLeaders #WomenInBusiness

Adriana Gibbs : Journalist and Visionary Woman 2024 (Women Leading Rum) -TRL: Why is it important to educate the rum consumer? I answer from a place of taste: educating to enjoy it more, knowing what you drink increases the pleasure. Rums are a cultural expression, of roots and a lot of pride in what is ours. A job has been done that must be persevered in. - TRL: Why is the role of the bartender important in the rum industry? Because it is from pleasure that it drives it and makes it known. Rum is a very special distillate for mixes. There are light rums, made especially for cocktails. There, the rum, while still being the protagonist, gives a chance to other ingredients. There are other more complex ones that allow duality: alone or accompanied. I really appreciate the bartenders and barwomen who play with their richness of flavors: a good cocktail with rum must have a balance of sweet, bitter and citrus notes. More info: www.therumlab.com #TheRumLab #RumIndustry #RumEducation

🎄 ¡Regálate o regala entradas para la 2da Edición de Spain Rum & Gin Expo 2025!  📅 8 y 9 de mayo de 2025 📍 Plaza Caleido, Madrid, España Explora y disfruta de un universo de sabores en el evento ideal para amantes del ron y la ginebra, desde conocedores y profesionales hasta consumidores curiosos. ✨ Qué te espera: - Más de 80 expresiones de rones y ginebras premium provenientes de 14 países. - Degustaciones exclusivas de marcas internacionales de alta calidad. - Una agenda única con actividades como DaiquiriMANIA (8 de mayo) y Seminarios para profundizar tus conocimientos (9 de mayo). 🎟️ ¡Preventa navideña abierta! Desde hoy y hasta el 15 de febrero, asegura tu lugar en esta experiencia única. Celebra estas fiestas con un regalo inolvidable para los amantes del ron y la ginebra. ¡Compra tus tickets YA!

🥃 #RumNews: Caribbean Airlines Introduces Its Signature Rum Punch for Carnival Season Caribbean Airlines Ltd launches the Caribbean Iere Mix, its rum punch crafted by Angostura, to celebrate Trinidad and Tobago Carnival. Available on flights and at Piarco Airport duty-free. ✈️🍹 📲 Read more on our website!

🥃 Rum Guide to Panama: Distilleries, Tours, and Tasting Adventures Discover Panama’s rich rum culture with this guide to the country’s top distilleries, including #RonAbuelo, SelvaRey Rum, and #PedroMandinga. Explore the best places to enjoy rum and uncover Panama’s hidden treasures. 🚢✈️ https://lnkd.in/eX3deaBx #RumGuides #RumNews