The Creative Exchange

Social listening is the process of monitoring social media platforms for mentions of a brand, product, competitor, or any other relevant topic, and analyzing these conversations to gain insights into customer sentiments, trends, and behaviors. It involves tracking keywords, phrases, and hashtags across various social media channels to understand what people are saying about a particular subject. It has always been a part of the “duties” of a social media manager, but today (especially with TikTok) it is (or should be) a top priority for brands. Comments can go viral just like videos, comments can lead to MORE video content for your brand, and this way of posting/communication on social is really important for Gen-Z. When we talk to our clients about this, the objective isn’t always clear. We are focused on being PROACTIVE rather than just being reactive with engagement on social media on behalf of our clients. We post our own content hoping to show up on people’s feeds (wanting them to join in conversation with us), run paid ads to make sure that happens, but social listening is about joining the conversations already happening - on users posts. These comments can go just as viral as our organic content, with much less efforts - you just have to know where to be. A lot of our clients have customer service teams who manage social media DMs and comments, but social listening is much more about being in-tune with the trends and cultural conversations - it takes a skilled social media manager to find this and engage. Read the full blog post >> https://shorturl.at/qisCJ #SocialListening #SocialMediaManager #CommunityManagement

10 Social Media Marketing Predictions for 2025 As the landscape of social media marketing continues to evolve, staying ahead of trends is crucial for brands seeking to maintain relevance and drive engagement. Recently, I’ve read countless prediction articles, watched (maybe) hours of TikTok content from industry leaders, and drawn from my personal experience of working with over 20 brands this year on their social media. So, I decided to put my own predictions together for 2025. Let’s get into it… 1. Going Live on Social Media Individuals (and small business owners) are seeing great returns from going live - why aren’t brands? Typically they don’t know how or what to talk about - because most likely selling like a HSN commercial wont How? One way we are working with our brands is having the influencer go live on our behalf - tapping into our network of influencers and brand ambassadors to go live on our account. 2. Creating UnHinged Brand Videos on TikTok 2025 is embracing the unfiltered, chaotic energy of TikTok (even more than 2024 did). 3. Vibe Content   Storytelling isn’t everything these days - sometimes a vibe is just enough. 4. Gatekeepers The rise of "gatekeeper" content, leverages scarcity and exclusivity. This tactic plays on FOMO by presenting products or experiences as insider secrets.  How? If you were (or still are) a Gary Vee fan - you know how much he promotes giving away value. What are you (or your industry) holding onto that you can share? Get the full list >> https://lnkd.in/dHJtA3AA #SocialMedia #MarketingPredictions #2025

Our website got an ✨UPGRADE✨ Simple and to the point, no time for bullshit or fancy words. Our work speaks for itself. Let us know what you think >> thecreativeexchange.co

Does your brand have a brand ambassador program in place? In the competitive world of CPG, standing out and building authentic relationships with consumers has never been more important (and hard). By empowering real people—customers, influencers, or affiliates—to represent your brand, you create organic, word-of-mouth marketing that builds credibility and boosts sales. Brand ambassador programs are not only valuable for building trust and driving sales but are also highly effective in expanding a brand’s social media reach. With each ambassador sharing content, tagging the brand, and engaging with their own followers, CPG brands can organically grow their social media presence in a way that feels authentic and engaging. Read the full blog >> https://shorturl.at/wFnPf

Currently looking for: 1. TikTok Video Editor 2. General applications open for creatives :) Email: [email protected]

We are looking for a freelance TikTok Video Editor - taking UGC videos and adding on screen captions as well as generally "TikTok-ifying" the content for our clients. Interested? Send work samples to: [email protected] #MarketingAgency #TikTok #VideoEditor #TikTokEditor #TikTokCreator

Have you ever wondered how brands are finding success on TikTok? From the outside, you may see a brand with all of their videos getting thousands of views - even in the millions. I hate to break it to you but no brand starts out like this. Here is our approach to launching and scaling your TikTok account: 1. Starting an Account & Applying for TikTok Shop Start with a polished, inviting profile. This means a clear logo or recognizable brand image, a concise bio, and link a link to your website. PRO TIP: Add a discount code just for TikTok to track sales and don’t forget to apply to TikTok Shop. 2. Launch with Influencers & Creators for Brand Awareness Instead of building up your brand’s account from scratch, collaborate with influencers who can tag your brand in their posts. This boosts brand awareness, leveraging the influencers' audience to introduce your brand. Having creators highlight your products in natural, authentic ways also generates social proof, which can drive early followers and create buzz before you build your own momentum. Read the full post >> https://urlis.net/nhm25fuq #TikTok #TikTokShop #SocialMediaMarketing

Every month we do a roundup of the best brands on social media (curated through a Thingtesting list). Check out our October list >> https://urlis.net/0bc62ixt #ThingTesting #CPG #SocialMediaMarketing

We let our clients do the talking.

Our top selling services are UGC, Influencer Programs, and Paid Ads. Typically working with clients on both to help drive awareness and sales to their websites. Here are our top tips when it comes to optimizing paid ads: 1. Audit Existing Creative Assess current ad creatives to identify which visuals and messaging are performing well and which need improvement based on CTR, engagement, and conversion rates. 2. Check Technical Setup Ensure there are no issues with the pixel, website tracking, targeting parameters, or delivery settings that could impact ad performance. This includes verifying that events are firing correctly, conversion actions are set up properly, and campaigns are delivering to the intended audiences without restrictions. 3. Test New Ad Formats Implement A/B testing with different ad formats (e.g., video vs. carousel) 4. Look for Landing Page Optimization Opportunities Ensure that landing pages are optimized for conversions (fast loading, clear CTAs, mobile-friendly) and aligned with ad messaging. 5. Analyze Conversion Data Look at post-click data to identify any bottlenecks in the funnel that could be addressed (e.g., drop-off on the checkout page). 6. Frequency & Ad Fatigue Management Monitor ad frequency to avoid oversaturation and fatigue, refreshing creatives and targeting if needed. 7. Adjust or Test Audience Exclusions Exclude audiences who have already converted or those unlikely to convert, reducing wasted ad spend. 8. Budget Reallocation Shift budget from underperforming campaigns or audiences to high-performing ones to maximize returns. #PaidAdvertising #SocialMediaAds #SocialMediaMarketing