Base Beauty Creative Agency™

At Base Beauty, we’re all about dreaming big and thinking outside the box. 💭 We asked our team what they’d love to see more of in 2025—from exciting innovations to bold ideas—and their vision fuels our passion every day. Here’s to shaping a brighter, more inspiring future in beauty together. What are your hopes for the new year? ✨ #BaseBeautyCreativeAgency #DigitalMarketing #2025Predictions #HappyNewYear #BeautyIndustry

✨ Client Content Spotlight ✨ We’ve been working with Neocutis (a Merz Aesthetics brand) over the past year to create engaging social content for Instagram! Our refreshed strategy brought a new look to their page, focusing on product education, ingredient highlights, and stunning texture spotlights.    What kind of visuals grab your attention most? #BaseBeautyCreativeAgency #Neocutis #ProductPhotography #CreativeAgency #ProfessionalSkincare

The #RechargeReveal campaign we concepted and executed with @epionce embraced the idea that "behind every mask, there’s a face, and behind every face, there’s a story." By partnering with authentic storytellers like Cassidy Maysonet, we captured real, heartfelt moments of transformation using the Intense Recharge Mask.The results?  🙌 Engagement rate 160% above the brand benchmark  📢 Comments & shares 3x the monthly average ✨ Proof that authentic storytelling resonates with consumers #BaseBeautyCreativeAgency #ClientWork #CreativeAgency #IntenseRechargeMask #TheEmpathyEffect

TGIF! 🎉 Who’s ready for the weekend? We are! Option #4 sounds like the perfect way to unwind. 🤗 P.S. While you’re relaxing, take a scroll through Clairol's IG feed to see the fun, engaging content our team has been creating lately! 📲💗🔔 #BaseBeautyCreativeAgency #SocialMediaMarketing #NYCAgency #BeautyIndustry

Our team recently headed to Culver City to meet with Milani Cosmetics at their Los Angeles HQ for an inspiring two-day workshop. ✈️ From celebrating 2024 wins to crafting a visionary 2025, this in-person collaboration brought our shared goals into sharper focus. 🧠 Here’s to a stronger partnership and even greater success in 2025! ✨💗 #BaseBeautyCreativeAgency #MarketingExperts #BeautyIndustry

We're excited to share that our BBCA Clairol team recently had an insightful day at Clairol's R&D lab in New Jersey. 🏢🚙 Experiences like these are invaluable—they deepen our understanding of the entire product journey, from formulation to final product, enabling us to craft more authentic and engaging content for our clients. When we grasp the 'why' and 'how' behind each product, we can tell stories that truly resonate with audiences. 🤝 Immersing ourselves in our clients' processes is essential. This hands-on approach allows us to become true experts of the brand, ensuring that our creative strategies are not only innovative but also aligned with the brand's core values and objectives. Our commitment to understanding every facet of our clients' products and services sets us apart and drives our success in delivering exceptional creative solutions. We look forward to sharing more of our journey and the exciting projects ahead! 👀 Rachel Howard Amanda Paige Kristy Webster #BaseBeautyCreativeAgency #Clairol #ClientWork #BehindTheScenes

At Base Beauty Creative Agency™, what makes us shine is the creative energy that fuels everything we do. I love watching the team come together, bouncing ideas around, finding fun ways to show off our company culture, and connecting it to the work we’re passionate about. Whether it’s trying out a new dance, taking on a trending challenge, or adding our own twist to a popular sound, there’s so much heart and effort behind every moment. This TikTok video gives just a glimpse into the amazing team we have here at BBCA—the same spark and passion we bring to every project for our clients. Stay tuned for more fun content and follow us on TikTok! 🕺 #BaseBeautyCreativeAgency #CompanyCulture #TikTok #DigitalMarketing #Team

Sometimes it feels like the insights we share—whether through webinars, podcasts, or social posts—just disappear into the void. But then, out of the blue, you’re reminded that people are paying attention, and it makes all the difference. 🗣️ I recently received a message from Christina Kao, CEO of Le Mini Macaron, a brand we worked with years ago. She told me how a perspective I shared during my Mintel podcast interview helped inspire their PR strategy. I mentioned that Gen Alpha offers a unique opportunity to explore categories like nail care—a safer, more accessible entry point than skincare. This insight resonated with her team, leading them to secure an interview with Forbes for the launch of their new collection, Le Sweet. 💅 Seeing those thoughts reflected in the Forbes article is a reminder that even when things feel quiet, your voice matters. Your clients, your team, and the industry are paying attention. The work we do leaves a lasting impact, and moments like this show the difference we make. Congratulations to Le Mini Macaron on this exciting launch! 🎉 Check out the full Forbes article in the comments! #BaseBeautyCreativeAgency #Mintel #Forbes #LeMiniMacaron #GenAlpha

Teamwork makes the dream work! 🙌 Our Base Beauty Creative Agency™ crew came together to package sample boxes for our amazing client Epionce / Episciences, Inc. in preparation for the NewBeauty Pass Live Event! Thanks to our collective effort, we packed 250 boxes in under two hours—and they were a huge hit at the event! 💪 Everyone was eager to get their hands on one. Our role at the event was clear: to nurture influencer and pro relationships for our client. We connected with incredible people like Elle Thomas, a Whilemenia model, and Karina Grigoryeva, a Medical Aesthetician focusing on youth mentorship in NYC. We also bonded with Antonio Olimpio, a skincare enthusiast and close friend of RHONJ star Dolores Catania, and introduced beauty maven Adrienne Teresa to Epionce for the first time—she's now eager to learn more about the brand. A true highlight was reconnecting with longtime Epionce fan Ted Vuong, who spent the evening bringing guests to our booth, proudly calling Epionce his favorite! Huge kudos to the entire team for making it all happen—and a special thank you to our client for trusting us to represent them at this event. 💜 #BaseBeautyCreativeAgency #ClientWork #NewBeauty #Epionce #Networking #IndustryEvent