Test & Learn Community (TLC)

Time to unwrap! https://lnkd.in/gE9DtYuM

You know that feeling when there's something really exciting just out of reach? Like a perfectly wrapped package filled with surprises you know you’ll love... but you have to wait just a tiny bit longer? That’s exactly what’s happening here. This isn’t just another newsletter—it’s a special delivery packed with gifts just for our readers (that means you!) And it goes out this Wednesday! Trust me, you won’t want to miss what’s inside. 🎁 Stay tuned! Link to post: https://lnkd.in/gE9DtYuM #giveback #scholarships #discounts #payitforward #holidaygiving #learning #thankyousponsors

TLC Conversation: "The Emperor Has No Clothes: Misleading Narratives on Cookies and Consent:" with Jenn Kunz Join me in welcoming back industry favorite Jenn Kunz of 33 Sticks! Jenn is back to talk cookies and consent - and why folks often have it wrong - confusing tracking with consent. See you this Friday, Dec. 13! 8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 4 PM London Add to your calendar: https://lnkd.in/gty_ktXV Join the TLC: https://lnkd.in/gm9w4Ru9 #cookies #consent #analytics #testandlearncommunity #optimization #experimentation

Awe shucks.

The U.S. has been slow on the uptake on some conference formats that various European locations have pioneered. It took forever for Measurecamp unconferences to cross the Atlantic and get established in the U.S., but that's now happened. Next up, the concept of not-vendor-based, *short* formal presentations, lots of time for peer-to-peer knowledge sharing, at a very cool venue. That would be the Conversion Hotel format coming to the U.S. as Experimentation island: https://lnkd.in/gDPDtYS3. Kelly Wortham (with Ton Wesseling) are spearheading this particular import: February 26-28 on St. Simons Island in Georgia. Behavioral science? There's Lindsay Juarez Smart and useful thoughts on product design? See Erin Weigel Jaw-droppingly engaging, original, and useful thinking? Wil Reynolds will be speaking! And, if you get #mattgershoffed to the point that you *really* need a drink... Heather Greene can give you some tips on sniffing out the best option. It's too late for the Early Bird pricing, but it's not too late to get a discount! Reach out to me to learn more! I hope to see you there!

Happy December! To kick off a month that is going to be full of creativity, we have the latest #Ei2025 speaker song - Rishi. Yes, that's right! This next song for Experimentation Island stars none other than Rishi Rawat, the Shopify product page guy. He probably has his hands pretty full on Cyber Monday, but what better day to release this song about optimizing product pages with better messaging? And what a perfect song choice with the band "Sixpence None the Richer" - which means don't spend time on stuff that offers no value. Rishi will tell you to make stronger messaging choices! Without further ado, presenting "Rishi," sung by the excellently talented Rachael Silverbauer (who happens to share a last name with me). And a reminder to get your tickets for Experimentation Island (if you need more info, talk to Kelly Wortham & Ton Wesseling!) (Link to event in comments)

Next up: Come see Erin Weigel on the stage at Experimentation island, February 26-28, 2025! We will have to see if we can get another rainbow for ya... https://lnkd.in/ggae9XFT

Chances are, your learning budgets (if your company didn't gut them like most businesses did), will refresh in 2025. 💸 And if they do—then boyyyyy oh boy, do I have a learning opportunity for you! My pal, Lucas Bernardi, and I are teaching "The Good Experimental Design Workshop" online in January and February 2025. Lucas is the data science brain that made sure my book didn't anger PhDs around the world with how I explained A/B test statistics. (Some data science brains even had a little fun reading my book that the course is based on! 😲) Anyway, The Good Experimental Design Workshop is a four-week online course that will be held on these Mondays: • Jan 27 • Feb 3 • Feb 10 • Feb 17 Each class lasts for two hours between 5pm–7pm CET. In this workshop you will: 👩🏼🏫 Learn a little science history to give you context on the origins of good experimental design (stories help you remember "why" behind things better) 📈 Gain confidence in statistics and understand its confusing terminology such as p-values (AHHHHH!), confidence intervals, alpha and beta, error types, sampling distributions, sample ratio mismatches (SRMs), etc. 👀 Identify good experimental design through analyzing and critiquing experiment data and documentation 🧪 Practice designing experiments that are high-quality and will give you good data 🛠️ Leave with a toolkit to make designing good experiments "easy as pie" (or cake, if that’s your thing) Not only that, but we will make sure there's plenty of time for us to answer your experimentation questions in a safe, friendly environment. But wait there's more! 🤓 Kelly Wortham, the founder of Test & Learn Community (TLC) has scholarships to get 50% of the course paid for. So even if your company gutted your learning budget, you can STILL get monetary support to attend. You also don't need to have a ton of foundational knowledge to join in and learn something useful. We'll start with the basics and build up to the more complicated things over the weeks. You can get more info and sign up here: https://lnkd.in/e7Kywzhv Hope to see you there! P.S. I included some screenshots of the slide deck we will use to cover all of the topics. Hopefully it gives you an idea of how we'll lean into visualizations and stories to help you more intuitively understand how the math behind experimentation works.

On January 10, I'lI get the opportunity to share my story 'A Call To Action for Digital Accessibility' in the Test & Learn Community (TLC)! 📢 Next year, the European Accessibility Act (EAA) comes into effect, which requires companies to make their digital products and services accessible. In this talk, I will offer a first-hand perspective on the importance of digital accessibility from someone with low vision. I will bust some common myths regarding accessibility and highlight why accessible digital spaces benefit all users and result in higher revenue. Will you join the conversation on January 10? Join +1900 members and register to the Test & Learn Community. If you're already a TLC member, you can directly add this event to your calendar. Links in the comments! #DigitalAccessibility #EAA #Experimentation #CRO

🎉 #Ei2025: The Ultimate Event for Experimenters! 🎉 🎟️ Special opportunity alert! I'm thrilled to announce that I'll be at Experimentation Island, and I’ve got a very limited number of exclusive discount tickets to share. Kelly Wortham and Ton Wesseling have entrusted me with this, but they’ve sworn me to secrecy on the details! 😅 Message me if you want the full story and to secure your spot before they’re gone. BrillMark is also a "community partner" for this exciting experience! Here’s why you should join: 🍽️ All-Inclusive Perks: Hotel? Covered. Meals (including TWO 3-course dinners!)? Covered. Fun activities? You bet! Just show up ready to learn and connect. 💡 Epic Content: Inspiring keynotes, unconference sessions where you can take the mic, and networking galore—it’s all about sharing and growing. 🌍 Built by the Community: Powered by the amazing Test & Learn Community (TLC) and hosted by the legendary Ton Wesseling, this event welcomes everyone passionate about experimentation. 🎉 Work Hard, Play Hard: Thought-provoking sessions by day, unforgettable parties by night—where the real magic happens. 🎟️ Message me for the deets and I’ve got access to exclusive discounts! #tlc #experimentation #community #EarlyBird