Suntory Global Spirits

Our own single barrel of Knob Creek? Sign us up! With the new Beam Private Barrel Club, whiskey fans and enthusiasts can - *for the first time* - buy and personalize their own single barrel directly from the distillery, creating an entirely new way to experience the James B. Beam Distilling Co. Learn more: https://lnkd.in/eXCAUMTa

Introducing MARU-HI, a Japanese-inspired sparkling cocktail launching in California in early 2025. Available in a traditional citrus flavor, MARU-HI offers a unique and refreshing drinking experience, embodying the essence of Japan’s Izakaya culture and Chu‐hi (a popular Japanese alcoholic drink) flavor. Read about it in Ad Age's new story on the 7 trends driving winter alcohol marketing: https://lnkd.in/eYqjTzKj and check out the press release: https://lnkd.in/eShGgzGq

We invite you to celebrate the season at the Maker’s Mark Winter Wheat Wonderland pop-up in Union Square in New York City until December 22! Enchanting displays of wheat fields will welcome guests, featuring holiday-themed projections of Star Hill Farm, home of the Maker's Mark Distillery. Visitors will have the chance to engage with Maker's Mark brand experiences, including Maker's Mark glassware dipped in the brand's iconic red wax, and personalizing custom holiday labels as gifts for friends and family. From keepsakes to expertly crafted cocktails and festive surprises, this is a holiday experience you won’t want to miss. RSVP: https://lnkd.in/eSiyk5Zz

It's gifting season and Food & Wine is recommending the best limited-edition bottles for the holiday season. Three of our incredible brands are featured on the list: Little Book The Infinite: Edition 1, Hibiki 40 and Knob Creek 18. Read more in the full story.

Today marked a milestone moment in sustainable whisky production with the official casking of the world's first direct-fired hydrogen-distilled spirit for whisky production at Glen Garioch Distillery, with representatives from the UK Department for Energy Security & Net Zero (DESNZ). In partnership with Supercritical Solutions, we are making significant steps towards our ambition of net-zero emissions across our entire value chain by 2040. Learn more: https://lnkd.in/eSjtwjkV

We're in the gifting spirit! Last Thursday, Hibiki took center stage with a primetime placement on The Tonight Show with Jimmy Fallon. Award-winning actress Gwyneth Paltrow gifted a bottle of Hibiki Japanese Harmony to Jimmy Fallon, expressing her enthusiasm for Japanese Whisky. Check out the full segment here: https://lnkd.in/eEnn43nm

We're proud to share that Maker’s Mark was just awarded the International Wine & Spirit Competition's Green Spirit Initiative Award, which celebrates “the impressive work carried out by distilleries, producers, and spirit companies already on the journey toward improving their environmental credentials.” A true testament to the team's commitment to making a bourbon driven by a vision for better flavor and a better world! Check out the full results: https://lnkd.in/eRtQ_eFw

Last week, we launched Suntory Bar at Itō Restaurant in Sydney, a one-week takeover where guests were invited to explore Suntory’s rich history while enjoying Japanese food and drink traditions, with featured artwork by Kentaro Yoshida.   In partnership with acclaimed chef Khanh Nguyen of King Clarence and the hospitality experts at Itō, guests were treated to a four-course menu, blending tradition with modern flair, designed to complement specially curated Suntory highball cocktails and signature Suntory beverages.   This milestone pop-up marks 125 years of Suntory’s leadership in drinks culture, bringing renowned spirits like the House of Suntory, -196, Jim Beam, Canadian Club, Maker’s Mark, Laphroaig and BOSS Coffee to visitors from across the globe.   Trent Chapman, Maryke Van Tiel, Matilda Donkin, Nishant Samuel, Liquid Ideas

As a member of the International Alliance for Responsible Drinking (IARD), Suntory Global Spirits has contributed to achieving an impressive 98.2% compliance rate with the Digital Guiding Principles (DGP). ✅ These essential measures are in place to help ensure alcohol marketing reaches only those over the legal purchase age. We are committed to marketing our products responsibly and as IARD members, we have already taken meaningful steps in helping fight harmful drinking and will continue building on this important work. #ResponsibleMarketing #Innovation #IARD #DigitalGuidingPrinciples

We're so proud to share that our Peatland Water Sanctuary (PWS) program won the prestigious 'Nature Rich Scotland Award’ at the VIBES Scottish Environment Business Awards! PWS was recognized for its long-term advocacy and commitment to restoring and conserving Scotland's important peatland ecosystems, which helps to re-establish natural habitats, thriving biodiversity, and support healthy water tables. Learn more: https://lnkd.in/eh4QH5xN Congratulations to the team! 🎉