Turning off comments on a sponsored influencer post feels like waving a red flag 🚩. Is it an admission of bad brand/audience fit, or just a way to avoid backlash? When brands and influencers partner up, the comment section is where the real feedback happens — good and bad. Does disabling comments hurt authenticity, or is it just smart strategy in certain cases? Comment Below👇
Siftsy 💬
Business Intelligence Platforms
Transforming comment sections into campaign insights.
About us
Siftsy helps influencer marketing and social media teams uncover what audiences really think — straight from the comments. By analyzing comment sections at scale, Siftsy transforms comments into clear, actionable insights to help you: Measure campaign performance. Understand audience sentiment and key themes. Save time on reporting. Trusted by marketers at leading brands and agencies, Siftsy works alongside your existing tools to give you sharper insights and deeper clarity into what your audience really thinks. Get insights. Get clarity. Get Sifting. www.getsiftsy.com
- Website
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getsiftsy.com
External link for Siftsy 💬
- Industry
- Business Intelligence Platforms
- Company size
- 2-10 employees
- Headquarters
- New York City
- Type
- Privately Held
- Founded
- 2024
Locations
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Primary
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New York City, US
Employees at Siftsy 💬
Updates
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Ah, the comment section — a place where feedback is unfiltered, opinions are spicy, and brands either thrive or cry in a corner. Alessandro Bogliari is spot on here — treat the comment section like a treasure chest, not a trash bin. Prioritize it, and the insights are worth their weight in gold. Ignore it, and... well, good luck with that.
Inc. 500 Founder | Co-Founder & CEO at The Influencer Marketing Factory | Global Influencer Marketing Agency | Expert in Influencer Marketing, Social Commerce, The Creator Economy | Work with Fortune 100 Companies
The comment section is your brand's real-time feedback loop. In today's digital landscape, engaging with your audience through comments isn't just beneficial—it's essential. Why prioritize the comment section? 👉 Direct Customer Insights: Comments provide unfiltered feedback, offering a transparent view into customer sentiments and experiences. This real-time data is invaluable for refining products and services. 👉 Building Trust and Loyalty: Actively responding to comments demonstrates that your brand values customer input, fostering trust and strengthening relationships. Engaged customers are more likely to become loyal advocates. 👉 Enhancing Brand Perception: Addressing both positive and negative comments publicly showcases your brand's commitment to customer satisfaction, positively influencing public perception. A study by Sprout Social found that 51% of consumers believe the most memorable action a brand can take on social media is providing a response. Is your brand actively listening and engaging in the comment section? It's time to join the conversation. #influencermarketing #socialmedia #creatoreconomy
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"If 1 person said it, 100 people believe it." Our co-founder, Leon Lyakovetsky 💬 , dropped this gem during a thought-provoking panel at SFTechWeek, highlighting the immense power of comment section analysis for marketers and brands. Reposting this from Amanda Branson because it perfectly captures what we're all about: turning comment sections into campaign insights.
Founder @ AB Marketing | 🚀 SaaS Marketing & Influencer Partnerships | Startup Growth | Podcast Host
"If 1 person said it, 100 people believe it" - Leon Lyakovetsky 💬 on the power of comment sentiment analysis and what can do for your brand and marketing insights. This and other insights from our #SFTechWeek panel on B2B Influencer Marketing. 🔵 How comment sentiment is like your always on, 24-7, raw and honest focus group (+ more in the episode about how to respond to the focus group findings) 🔵 The risks of creating controversial content solely for short-term attention. When it's productive and when it's actually detracting from the quality leads and long-term growth that SaaS companies need 🔵 How to interpret comments in a pinch, and understand their implications for your brand using their comment section analytics tool Siftsy 💬 Want to listen to the full episode? Comment below and I'll make sure you get it when the episode drops this Wednesday 👇 Follow along with me, Amanda Branson on LinkedIn for more insights on the B2B influencer marketing landscape in SaaS! + need help with your company's marketing? Send me a DM! #b2binfluencermarketing #b2bmarketing #creatoreconomy #saas
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Influencer marketing shines in CPG — but can it elevate luxury brands too? Louis Vuitton recently unveiled a stunning flagship store in NYC, designed to look like a stack of their iconic trunks. It’s been getting tons of buzz. With influencer marketing proving successful for CPG, can this strategy work to boost the visibility of high-end fashion brands like LV? Comment below 👇
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This week’s Wrap Report dives into Teachable’s “9 to 5 Quitters Club” campaign, an inspiring celebration of creators redefining career success beyond the conventional work structure. With support from Creator Match 🧩 on the LinkedIn side, Teachable engaged creators and audiences across platforms to spark a conversation about career freedom. Using Siftsy 💬’s analytics, we uncovered a Vibe Score of 8.4 and over 1.3K comments, showing just how powerful the right message can be in mobilizing audiences toward new career possibilities. Scroll through to see how Teachable’s campaign resonated with creators everywhere 👇
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We enjoyed AJ Eckstein 🧩's 'MONEY MONDAY$' convo with Sarah Adam, Head of Influencer Marketing at Wix. Which inspired the question for this week's Comment Below 👇: Outside of content performance, what do you look for in a successful creator partnership?
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Introducing “The Wrap Report.” Siftsy’s weekly segment diving into the most interesting influencer marketing campaigns — turning comment sections into campaign insights. For Volume 1, we’re starting with @veronika_iscool’s Vitamin Water ad, a refreshing take that had her audience buzzing. Using Siftsy’s analytics, we uncovered a Vibe Score of 8.6 and 88% positive sentiment, showing how the right creator partnership can elevate branded content into a fan favorite. Scroll through to see the insights that made this campaign a hit 👇
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Awesome summary of yesterday’s Creator Economy NYC panel, Tiffany Knighten!
Award-winning PR Pro Helping Influential People Build, Amplify, and Monetize their Brands・Founder, Brand Curators 🎙️ Host of Main Character Energy with Tiff Knighten
What a group! Shanae Brown and I had a night out with Creator Economy NYC for their mixer & panel with Teachable ✨ Here are my takeaways for creators looking to turn their part-time passions into full-time careers: 💡 From Brandon Smithwrick 🧠, we learned that follower count doesn’t dictate success. You can make #commas by creating user-generated content for brands without even posting on your own channels. Consistency and quality matter most—no need to wait for virality or 100K followers to get the bag! 💡 Dara Denney inspired us with her story of landing her first brand deal before hitting 1,000 YouTube subscribers. Her advice is to start by exploring affiliate marketing and creating authentic content. A major takeaway: don't delay setting up a way to capture emails from your audience early with a free digital download or newsletter to build a sustainable connection. Start now! 💡 Olivia Owens emphasized not waiting for brand deals to come to you. Essentially, these social platforms are 'rented space' online. Create your own world by providing value to your network through courses, coaching, or digital products, and build your own ecosystem of offerings. Major shoutout to Brett Dashevsky of Creator Economy NYC, Teachable, Notion, and Siftsy 💬 for the gems and connection as per usual! #CreatorEconomy #ContentCreation #BrandDeals #UGC #CreatorCommunity #NYCEvents
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When a mukbang icon drops the fork and picks up a weight loss journey, you know it's going to break more than just the internet. Siftsy’s analysis of Nikocado Avocado's recent weight loss reveal examined audience responses across multiple social media platforms. The results show varying reactions depending on the platform: 1️⃣ YouTube: 8.4/10 Vibe Score, 94% positive comments Longtime subscribers appear supportive of this lifestyle change. 2️⃣ TikTok: 6.6/10 Vibe Score Viewers expressed mixed opinions on the platform. 3️⃣ Instagram: 5.7/10 Vibe Score, 34.9% negative comments Instagram users showed the most skepticism towards the transformation. Key themes that emerged: 👉 "Is this real life?" 👉 "Ozempic or gym selfies?" 👉 "YouTube will never be the same!" Siftsy’s analysis of this viral moment highlights how audience demographics and platform culture can greatly influence reception to content. What factors do you think contribute to these varied reactions across different social media platforms?