Prosek Partners

The alts arms race is on. As the world of alternative investments opens its doors to individual investors, firms are racing to tap into the approximately $58 trillion administered by private wealth managers. While large asset managers have the upper hand with brand recognition and expansive distribution networks, the private markets firms in the middle are faced with the challenge of building a brand that stands out from the crowd. In our recent report, we examined how alts firms are communicating in this new era and outlined key takeaways for those who want to win. Explore the full report below to learn more.

Prosekians across the globe are spreading holiday cheer! Our teams in London, New York City, Boston, Washington D.C., Fairfield, Palm Beach, Los Angeles, Abu Dhabi and Cape Town came together in their respective cities to celebrate the season with festive year-end gatherings. Wishing you a joyful holiday season from Prosek Partners! ✨

At Prosek, our Give Back team is dedicated to helping Prosekians support local communities and lead more socially conscious lives year-round. This holiday season, our teams across offices came together to #GiveBack and make a meaningful impact: 🎁 Fulfilled 80+ gift requests for New York Cares Winter Wishes program 🧦 Stuffed stockings for families in need with Operation Hope of Fairfield 🍽 Served meals to the homeless at Boston’s Pine Street Inn 🥫 Donated 50+ food items to D.C.’s Capital Area Food Bank We’re proud to support these organizations and thankful for the opportunity to make a difference. Learn how to get involved in our latest #UnboxedThoughts blog penned by Amelia Oates ➡️ https://lnkd.in/ebKsAihi

Join Associate Vice President Milo Larkin for a #DayintheLife at our London office! From getting an early start on key action items to running through a crisis communications exercise with the team, Milo's productive day reflects our dedication to staying ahead of the curve. We're always learning, growing and innovating to empower our clients and employees to navigate what's next. Learn more about working at Prosek here ➡️ https://lnkd.in/ecvK38TE

We are thrilled to announce that the Antares Capital LP Advantages brand campaign won a 2024 The Gramercy Institute Asset Management Marketing Award in the single country content marketing, Large Cap Alternative Investment category. This marks our seventh Gramercy Institute award, emphasizing our commitment to crafting cutting-edge paid media strategies. Read the announcement here ➡️ https://lnkd.in/e4Mfb86E

Last week, team members from our Abu Dhabi and London offices were on the ground at the Milken Institute Middle East and Africa (MEA) Summit and Abu Dhabi Finance Week (ADFW), coordinating media interviews and connecting with clients, colleagues and prospects. A highlight of the week: our very own Russell Sherman led an insightful panel on reputation management in financial services alongside Salim A. Essaid, Business Editor at The National News.

Prosek’s own Karen Niovitch Davis, Deirdre Bolton, Katie O'Reilly and Philippa Ushio had the privilege of leading an inspiring Personal Branding Masterclass hosted by Kayo Conference Series in NYC. With nearly 50 women in finance in attendance, the session covered power messaging, taking control of your future, next-level networking and owning the stage.

At #ALTSMIA, Managing Partner Jennifer Prosek hosted a dynamic fireside chat with Dawson Partners Managing Partner Yann Robard, delving into the investment landscape and the remarkable journey of Yann, who has grown his firm from zero to $20 billion in under a decade, making it the fastest-growing player in the secondaries market. The conversation covered the “private equity supercycle,” outlooks for the secondaries market, key factors LPs should evaluate when investing and the benefits of scale and growth.

The latest edition of The Alternative Investor is here, featuring insights from Partner Mark Kollar and Managing Director Josh Clarkson. In his "Letter From America" column, Mark explores how the upcoming changing of the guard in Washington could impact policies and regulation related to the green economy and what that means for climate investing. Looking ahead to 2025, Josh delves into the shifting priorities of private credit investors, highlighting the pivot in focus from direct to asset-based lending. Read both articles below and subscribe here to receive future editions ➡️ https://lnkd.in/dvhKfG9D    Alastair Crabbe

The holidays are almost here, and we're delivering digital marketing updates that will perfectly wrap up the year.   In this edition, we'll unbox: 🎁 Bluesky's plans for sustaining long-term usership 🎁 Platforms that downrank content with external links 🎁 New LinkedIn research on the growing impact of B2B influencers   Read more ⬇️