Pollen VC

🎮 Try our range of financial calculators to make sense of your metrics, and make the right financing decisions for your mobile game/app studio. 🔹 Subscription App ROAS, LTV, and Cash Flow Calculator: Visualize your ROAS breakeven period, project LTV, and model cash flows for subscription apps. 🔹 mROI Monthly ROI Calculator: Evaluate your time to ROI and make informed UA investment decisions. 🔹 Hyper Casual Velocity Calculator: See how quickly you can reinvest into new users within one payment cycle. 🔹 Revenue Based Loan Calculator: Discover the true cost of RBLs expressed as an interest rate. 🔹 Fixed Fee vs Interest Rate Comparison Calculator: Uncover the real cost of loans by comparing fixed fees to simple interest rates. 🔹 dCPM - Discounted CPM Calculator: Standardize CPMs across ad networks to optimize monetization. 🔹 Residual Value Calculator: Estimate the remaining value in your existing user base if UA stopped today. 🔹 True Cost of Bank AR Line: Understand the actual cost of your bank AR facility after all fees. 🔹 True Cost of Revenue Based Loans: Calculate the annual interest rate of your funding from RBLs or factoring agreements. https://lnkd.in/eFaaKK3a

Everything You Need to Know Before Selling Your Mobile Game https://lnkd.in/d6pDMdUS via AppAgent / Strategic Growth for Mobile Games

🎙️ Interviews from App Promotion Summit #London are live on YouTube. 🎧 Go subscribe and listen in as I talk to app industry experts on #AppTalk: Quantum Leap in App Analysis: Unveiling the Magic with Alfred Awosanya, Quantum Metric https://lnkd.in/dE-zkFGz Supercharging Growth: Netcore's AI-Driven Customer Retention Magic with Ankit Gupta, Netcore Cloud https://lnkd.in/dvPADMT9 Subscription Success Secrets: Madduck's Marketing Mastery with Bahar Bölükbaşı, madduck https://lnkd.in/dT9ers6i Mastering Multichannel Magic: Scaling Messaging with Byron Goodman, Customer.io https://lnkd.in/d5-GERNW Unleashing Data's Power: Iterable's Insights to Drive Growth with John Bizimana, Iterable https://lnkd.in/diucgazt Strategies for Personalized Paywalls and Subscription Success with Adapty.io's Kirill Potekhin https://lnkd.in/dhVEk4Py Evolving Financial Leadership in Gaming: Martin Macmillan's Journey with Pollen VC https://lnkd.in/dwA4ydPr Insights on Retention, Alternative App Stores, and Marginal Gains with Mick Rigby, Yodel Mobile https://lnkd.in/dNSGQgVk Exploring App Efficiency and Profitable Personalization with CleverTap's Momchil Kyurkchiev 🔜 gamescom Kyurkchiev https://lnkd.in/d_C4Q2Yw How UserCentrics Secures 90% Opt-In Rates With Its Customized Consent Solution with Owen Seymour BizDev representative Usercentrics https://lnkd.in/dtSyrN2K Exploring Microsoft's Mobile App Strategy: Insights from Ramit Arora, Program Manager, Growth & Monetization Strategy at Microsoft https://lnkd.in/dZhNY-fP #aps #mobilemarketing #mobilegrowth #APSLondon

🎮What kind of gamer are you? Take the Newzoo quiz Are you curious to know which Motivational Gamer Persona might describe you? Using our gamer research and the methodology behind our audience segmentation tools, we made a quick and easy quiz to find out. https://lnkd.in/e_CUDw6U

🎮 2024 gaming spotlight: Mobile to reach $83 billion — showing recovery amid industry challenges. 📝 Sensor Tower, in partnership with IDC and Mistplay, conducted a comprehensive analysis of the gaming sector. Amidst the ongoing tech industry contraction, economic uncertainty, and rising competition, mobile gaming remains the largest market opportunity. https://lnkd.in/dbbuUx_2

Why Lifetime IRR is better than ROAS for measuring marketing performance over time. 🦉 As user acquisition gets more competitive on mobile, UA and finance leads are constantly looking for ever more sophisticated ways of analyzing their performance marketing initiatives to ensure they really understand the value of users acquired using paid channels. 📲 If you want to track a more financially relevant metric of your UA spend at scale, you should move on from ROAS and consider using an IRR-based approach. #IRR #ROAS #UserAcquisition #MobileGaming

Extend your UA Budget. #useracquisition #mobilegames #alternativefinance

How do you price your app globally? 💵 In this video Jacob Rushfinn, Founder & Author of Retention.Blog discusses tactics on how to price your app globally. 🌐 To maximize user acquisition and generate more revenue covering various regions and cultures, setting the correct price is vital. In this session, Jacob teaches key strategies for changing the app pricing strategy to adapt to different countries. Through this presentation, you will discover effective pricing tactics, models and techniques to maximize monetization without affecting product sales in the market as well as user satisfaction. 💲 📈 #ua #pricingstrategy #appgrowth #ux To watch the complete video, click on the Business of Apps link: https://lnkd.in/dTsPj9BT

#Hiring at Quiet: #UserAcquisition work available, full #remote possible. Send me your CV please if you're interested. Share this post if your network might find it helpful. Thanks!

Using venture debt to fund user acquisition. ⇒ What is venture debt? ⇒ How venture debt works ⇒ Using venture debt to fund user acquisition ⇒ When to use venture debt ⇒ Venture debt vs AR financing https://lnkd.in/esDQqesE #venturedebt #useracquisition #mobileapps