Podscale

🚀  Podcast advertising still has massive untapped potential. In 2025, 41% of the US population (140.9 million) will tune in to podcasts—nearly matching Instagram’s 148.7 million users, according to eMarketer’s latest forecast. 💡 The gap? While Instagram is projected to generate $35.16 billion in ad revenue, podcast ad spend will total just $2.55 billion—less than 10% of Instagram’s total. Even more striking: Podcasts made up 4.8% of US time spent with digital media in 2024, yet accounted for just 0.8% of digital ad spend. “This imbalance represents a significant untapped opportunity—especially given the deep trust podcast listeners place in the content they consume.” #podcastadvertsing #podcast #digitalmarketing

A little over two years ago, I co-founded a podcast advertising agency called Podscale with my now-wife, Natalie Kovac. While working at MANSCAPED, we experienced an influx of brands and agencies reaching out to ask how we had made podcast advertising work as a performance channel. As we began discussing our podcast advertising strategy, we realized just how unique it was. That’s when Podscale was born. Fast forward to today: Podscale has partnered with many of the world's top digitally native brands and has grown to the point where I will be officially joining full-time as Co-Founder and President. I’m incredibly impressed with what Kyle Miller, Cara Palombo, Sofie Granda, Hanna Yount, Eryn Govenar, and Johnathan Padilla have built, and I can’t wait to see what the future holds. I’m forever grateful to Paul Tran and Thao Tran for taking a chance on me as Manscaped's first marketing hire over six years ago. When I joined in 2018, the team consisted of about six employees and generated around $2M in revenue. I'll never forget coming into the warehouse the day after Black Friday to help pick and pack shipments because we had blown our forecasts out of the water. Just two years later, we jumped to over $200M in revenue. Today, Manscaped is a household name and has over 250 employees. There are far too many employees and partners—both past and present—that I’m grateful for to list them all. It’s been an incredible journey, and I’ll sincerely miss working with so many amazing people. Cheers to the next chapter.

🚨 We’re Hiring! 🚨 Podscale is growing, and we’re looking for talented individuals to join our team! We have 2 exciting new roles available. Apply below: 🔍 Account Coordinator – https://lnkd.in/gAWGvuNi 🔍 Billing Coordinator – https://lnkd.in/geQUgsRx

Podscale continues to grow with a new Account Coordinator role! If you're organized, proactive, and eager to grow in the podcast advertising space, we want to hear from you.

Incrementality is one of the most overlooked metrics in podcast advertising, not to mention all of performance media. That’s why we partnered with Podscribe (the best podcast analytics company in the game) to develop advanced incrementality testing for our clients. The results of the test surprised even us. ➡️ 58% of conversions driven from podcast ads were incremental  ➡️ Brands saw up to a 2.56x incremental ROAS  ➡️ Podcast ads drove ~$3.8m incremental revenue Brands often grapple with understanding the net new impact of podcast ads on their top-line revenue and new customer acquisition. Thanks to Podscribe, our clients now have a more complete picture of their podcast advertising’s efficiency. Our close partnership with Podscribe will continue to allow us to provide “always on” incrementality testing to the brands that work with us. #analytics #podcast #podcastadvertising #data

Have you noticed the large increase in podcasts taking their show on the road for live events? Ticket sales and merch can be a great new monetization stream for podcasts, but it also opens up more opportunities for advertisers. Whether it’s “Off Menu” at Royal Albert Hall or “Kill Tony” at MSG, live podcasting events can create stronger audience engagement and a deep connection with listeners. Although many of these live events are charging a premium for sponsorships, Podscale is keeping a close eye on how these events perform. #podcastadvertising #podcast #advertising

The Podscale® team had a wonderful time at The Podcast Movement conference in Washington, D.C. last week. We loved connecting in-person with our amazing partners. It was a fantastic opportunity to discuss how we can continue to push the boundries of podcast advertising.

The Podscale® team will be attending the Podcast Movement conference on August 19th-22nd in Washington DC.  Please let us know if you’re attending. We’d love to connect with you in-person and maybe even give you some Podscale merch!

It’s a pleasure to announce the newest member of the Podscale® team, Hanna Yount. We are thrilled to have you join us and can’t wait to see what you’ll accomplish!

Podscale® continues to grow with a new Account Manager role! We’re looking for someone who’s passionate about all things podcasts, and can thrive in a fast paced environment. If you have podcast and/or influencer media buying experience, we’d love to hear from you. #hiring #podcastadvertising #digitalmarketing