Outreach

AI isn't here to replace your team 💯 It coexists to help improve efficiency so your team can do what they do best—focus on building relationships and closing pipeline. There are four different quadrants, from “Human Led” to AI Led,” with various levels of assistance. When applied to your sales funnel, you can evaluate your current position and plan for a better roadmap.

How AI transforms sales forecasting (with 2 real-world examples) 🤖 AI can play a key role in sales forecasting to help you build a healthier sales funnel. Here are 2 real-world pipeline examples 1️⃣ Mid-sized tech firm struggling with stalled deals during negotiations Using AI forecasting, they discovered delays were happening due to inconsistent follow-ups. They: ✅ Adopted automated follow-up schedules ✅ Adjusted timelines for negotiation support 2️⃣ SaaS provider that needed better lead prioritization With an AI-powered lead scoring system, they uncovered key insights: leads engaging with product webinars had a higher likelihood of conversion. They: ✅ Prioritized leads who attended webinars. ✅ Tailored outreach to align with their engagement. To see the impact of AI in your pipeline strategy, explore Outreach’s Sales AI platform

ICYMI: Multithreading can be your strategic advantage 😮💨 Earlier this year, we talked about cross-department threading and why it works. It just makes sense: ✅ Less risk: less likely for a champion to leave or lose interest and stall the deal ✅ More support: more champions to sing your solution’s praises and help you sell internally ✅ More upside: more buy-in increases the potential for a bigger sale In fact, Outreach data indicates that when more than one contact is engaged, deals are 37% more likely to close. Now, get ready to make 2025 your best year yet 😉

The best way to spread holiday cheer is shouting your favorite AI sales platform for all to hear 😌

Congratulations to our Chief Executive Officer, Abhijit Mitra, for being nominated as one of Pavilion's 50 CEOs to Watch 🎉 Abhijit was recognized for leading with purpose by prioritizing impact over short-term gains and setting a vision for a more resilient future. Please help us congratulate our visionary leader in the comments below ⬇️

Stay on top of follow-ups this holiday season💡 With inboxes crowded and the year wrapping up, it’s easy for prospects to slip through the cracks. With Outreach, you can automatically create a task or bump an email to the top of your inbox. No more manual tasks or lost opportunities 🙌🏼

Remember: customized cold email templates get 2x the reply rate ☃️ Cold emails are not always icy. According to the Icebox report we released last month, personalization can be key to catching your prospects’ attention on cold emails. In fact, personalized email templates have: ✔️10% higher open rates compared to standard templates ✔️2x the reply rate compared to standard benchmarks Keep that in mind next time you send a cold email ❄️

You got this 💫

Today at Outreach Explore, we announced our AI Prospecting Agent. In speaking with our product leadership and alpha customers, it's clear to me that we have taken a distinctly different approach at Outreach for sales agents. These agents are partners to your sales teams-- removing the heavy lifting that a seller needs to do to sift through (mostly bad) data, find the good data, and then execute with insight. With this, we can free up sellers time for the human touches that are crucial to build meaningful connections and close deals. I'm personally most excited by our ability to use this agent to go from "white boarding" a sales play to execution in a matter of minutes. My AEs are now directed via tasks to opportunities that they have a high propensity to win. Beyond that, there's massive benefit for Enterprise sales teams, who are able to see AI power their Account Planning process -- ensuring that cross-functional sales partners and Execs are always up to speed on the account. The Outreach agent consolidates signals from third-party sources, integrates with first-party data from your own systems, and it is the only platform that gives you first party signals from the engagement data, based on the most trusted source: what your customers are telling you. We'll have more details forthcoming in line with our February release -- in the meantime, if you'd like a closer look, please reach out!

What my emails feel like until the rest of the year