Olo

📹 Leading restaurants like bartaco, California Fish Grill, and First Watch Restaurants trust Olo to deliver visibility and deep insights into guest preferences and behavior. Download our ebook on guest lifetime value to learn how your brand can attract and retain more loyal guests. https://bit.ly/49TcDEb

Our employees and customers are the greatest gift we could ask for—but we couldn’t fit everyone under the tree 🎄 Olo Founder & CEO Noah Glass reflects on the past year and shares our gratitude in his annual holiday letter: https://lnkd.in/ebNk2G5d See you in 2025 👋 🎁: Din Tai Fung North America Mendocino Farms Potbelly Sandwich Works First Watch Restaurants Qdoba Restaurant Corporation Peet's Coffee Freddy's Frozen Custard & Steakburgers

We believe 2025 will be all about capturing every moment, online or offline, to elevate the guest experience. What will your restaurant focus on in the New Year?

Three gifts from Olo Pay to our customers: 🎁 Protection from increasingly sophisticated fraud attacks 🎁 Fights and wins fraudulent chargebacks 🎁 Accepts more valid orders Since 2022, Olo Pay has reduced payment heartaches and helped our customers increase their revenue. We look forward to what 2025 brings for Olo Pay and our customers.

As Noah Glass explains to Modern Restaurant Management (MRM) magazine, there's a massive opportunity awaiting restaurants in 2025. With more than 80% of transactions offline, the real digital transformation will come from restaurants' ability to leverage both known and unknown guest data to create more personalized experiences. Read predictions from industry leaders, including more from Noah: https://lnkd.in/eBgGA6Jy

I may ruffle some feathers with this one… Just because you have a loyalty program doesn’t mean you know your guests. Most enterprise-level restaurant brands know only a fraction of their customers. While smaller restaurants can foster personal relationships with their guests, larger brands struggle to replicate that experience at large scale. Often when I ask how many of their guests they actually know, many brands respond by citing the number of members in their loyalty program. When we dig deeper—looking at what percentage of total guests that loyalty base represents—the answer can be shocking. In most cases, brands truly know only 5-10% of their overall guest base. This means that the vast majority of guests remain unknown, whether they’re first-time visitors (70% or whom never return) or loyal guests who represent a significant portion of sales yet aren’t recognized for their loyalty. Even within the top 20% of guests who tend to generate 60% of a brand’s sales, typically fewer than half are part of the loyalty program. Brands are missing a huge opportunity to deepen relationships with these valuable customers. We all want the same thing: for guests to feel seen and valued every time they engage with a brand, whether it’s in person or through digital channels. The brands that invest in systems that make guest data collection seamless will ultimately win and retain truly loyal guests.

Catering managers: We get it - the holidays can really bring this nightmare to life 🫣 We created a guide to show you how to hit the ground running with a fully integrated catering solution: https://lnkd.in/dkiN3ZYX

Look who joined the Olo community in 2024! 👏 We are thrilled to grow with these brands as we map out success in the New Year and beyond 🗺️

What a lineup 👏 We're so excited to host #Beyond4, our annual customer conference, in March 2025. Each year, restaurant leaders in the Olo community come together at Beyond4 to learn side-by-side, drawing inspiration from the brands shaping the future of the industry. With speakers like this—and many more to be announced—it's easy to see why attendees say it's their favorite event of the year! Huge thanks to the customers joining us on the main stage: Matthew Eisenacher | First Watch Restaurants Brian Pearson | Mendocino Farms Christine B. | Dutch Bros Coffee Candice Barnett | P.F. Chang's Jeff Douglas | Potbelly Sandwich Works John Paul Thomas | honeygrow

Gather 'round, we have so much to celebrate. Throughout the year, we collected recipes from Olo employees to commemorate cultural and heritage months. We called it The Table, where everyone E.A.T.S. together and has an equal seat. Olo E.A.T.S. is the evolution of our Diversity, Equity, Inclusion, & Belonging vision – where we Engage, Attract, Train, and Support our employees and are committed to building a culture of belonging that encourages diverse voices & perspectives and ensures equitable growth opportunities. Save these recipes to enjoy over the holidays and beyond. Emma Rosenthal Chloe Tsakiris Frank Tan Giselle Francisco James Rooney Dominique Streeter