Neutronian

Really enjoyed participating in Anteriad's Technology Marketing Exchange event this week in San Francisco. The content was interesting, and there was a great group of participants and speakers attending. Thanks for the opportunity to participate Anteriad and for turning Neutronian perspectives into fortunes! (don't mind the smudges, they were chocolate covered fortune cookies 😊 ) #tmx24 #dataprivacy #transparencyincreasestrust

Proud to announce that Alliant has been recertified by IAB Tech Lab and Neutronian for data transparency and quality—marking our second consecutive year of recognition! 🎉 This achievement reaffirms our commitment to setting the bar for trust, transparency, and excellence in today’s privacy-first world. Looking to elevate your next campaign? Connect with our team and discover how Alliant’s (re)certified, top-ranked data solutions can power your marketing success: https://hubs.ly/Q02RlGVW0 #Neutronian #IABTechLab #DataQuality #DataTransparency

Looking forward to moderating an exciting event on Data Privacy and the Cost of Inaction with our CIO members hosted by Lisa Abousaleh Karie Burt, and Clayton McLaughlin! The Mercury Company

🍪Today, ID5 launched, “No Cookies, No Problem”, cookieless checklists for brands and publishers. This guide break down what it means to be cookieless ready for professionals at every stage of their cookieless migration journey.  🏔️Whether you’re a marketer at the start of a journey or a publisher looking to refine their strategy, No Cookies, No Problem, can help you prepare for the road ahead. We’ve also worked with industry experts from Adobe Havas, Captify®,  Neutronian, Sincera,  Connatix,  Index Exchange , and OpenX to help readers fully optimize their cookieless journey.  ✅ So what are you waiting for check this off your list today: https://ow.ly/VNs150RGSPi ✔️Checklist for Brands: https://ow.ly/PqBz50RGSPj ✔️ Checklist for Publishers: https://ow.ly/EpTv50RGSUG

A recent AdExchanger article from Allison Schiff highlighting yet another example of revenue opportunity taking precedence over all else got me thinking, what are the privacy implications of the shady advertising practices that continue to be uncovered? A quick dive into this using one of the subdomains highlighted in the article uncovered some interesting details related to data minimization and privacy protection, the biggest one being that this site asks for photo identification AND proof of address (utility bill, bank statement, driver’s license, or tax document) for identity verification!! 😲 🤯 This is not reasonable and honestly kind of creepy. Privacy regulations and user data protection must be taken into account when developing privacy practices just as revenue goals and brand values must both be considered when making advertising monetization decisions. It's a balance that is needed if we are ever going to do better! Link to the AdExchanger article: https://lnkd.in/eJuVpZBF Link to my blog post: https://lnkd.in/eqsUBAE3 #dataprivacy #transparency