🚨 JOB ALERT: Senior Account Strategist 🚨 Are you an experienced account leader ready to support our growing client roster through sponsorship measurement and strategic insights? Consider joining our dynamic, skilled team in Austin, Texas (remote friendly!) and be part of shaping the crossroads of partnerships and data with MVP. This role will manage and grow a portfolio of key accounts, ensure high customer satisfaction, and showcase the power of MVP's data and technology as a part of our Customer Success team. You will bring a proactive approach to data and insights that drive business impact for our customers through your approach to sponsorship measurement and strategy. Sound like you? Apply here: https://bit.ly/4iKiXDq #hiring #sponsorship #measurement #valuation #MVPIndex
MVP
Software Development
Austin, TX 9,524 followers
MVP is a software company leading a new age of data-driven omnichannel measurement and valuation.
About us
Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. We are a unique software platform designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions. We’re fortunate to have a roster full of trusted partners from all areas of business that rely on our platform to provide accurate, unbiased data to help them evaluate strategic marketing initiatives. Raise your hand if you’re tired of hearing about or defending “proprietary metrics”. We are too. So we’re ditching ours and shifting to a transparent methodology that shows each input used to formulate value. Our solution provides comprehensive performance analysis and valuation at both the individual partner or portfolio level, including assessing branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential). Like many who are looking to answer the ROI question, we're fatigued by the lack of evolution in the measurement space. In response to that call for improvement, we're stepping in as the solution that isn't afraid to dive deep into the details to ensure we're delivering the most efficient omnichannel approach.
- Website
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http://mvpindex.com
External link for MVP
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Partnership, Sponsorship, Software Solution, Omnichannel, Broadcast Valuation, Streaming Valuation, Social Valuation, Digital Valuation, Audio Valuation, and In-Venue and On-Location Valuation
Locations
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Primary
Get directions
Austin, TX 78701, US
Employees at MVP
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Ken Morimoto
Director Centific | MVP & LEV | ex-Scale, Amazon | Responsible AI & Data | Community Builder | Infinite Learner & Investor⚡️
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Priscila Loschiavo
User Experience Designer | Information Architect | Product Designer
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Eddie Ciminelli
Vice President Strategic Partnerships at MVP
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Joe Centeno
Art Director | Elevating Brand Stories Through Visual Excellence | Specializing in Branding & Data Visualization
Updates
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As the Emirates NBA Cup Finals tip-off tonight, we are looking back to our work contemplating a minor shift by the National Basketball Association (NBA) that has seen major results. The previous Emirates patch position on the sleeve and chest of the referees in the 2024 NBA Finals ultimately received no exposure for 59.5% of NBA game time as found in our whitespace analysis. This subtle shift to the chest and lower back of the referees has shown approximately a 5x and 1.5x in exposure duration and value generated, respectively, showing how the league continues to innovate in an era of growing apparel, player, and referee positions. #data #analytics #jerseypatch #measurement #valuation #MVPIndex
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🚨 INTERNSHIP ALERT: Sponsorship Research Intern 🚨 Are you an undergraduate student ready to revolutionize sponsorship measurement and play a critical role in powering our platform and working in the industry of sports and entertainment? Consider applying for our remote internship program and be part of shaping the crossroads of partnerships and data with MVP while continuing your studies. The Sponsorship Research Intern assists with research and execution of deliverables primarily for our in-house technology and data teams. You will be responsible for assisting with research for computer vision models, data management, and QA support of our cutting edge technologies. The ideal candidate must be extremely detail oriented and have a strong contextual understanding of social media, major sports, and popular brands. Sound like you? Apply here: https://bit.ly/49Gsask #data #sponsorship #measurement #internship #remote #MVPIndex
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Three cars, three opportunities to win. For the team, for sponsors, for the fans. How is your commercial rights strategy in 2025 seeking to put your partners in a position to capitalize on your success?
I find it crazy that in 2024 we are still talking about exposure time risk mitigation as a revolutionary commercial rights strategy, but I will say I love to see this in motorsports. Right behind my greatest industry pet peeve of baseball assets being sold in half-innings, the driver-specific sponsorship approach has often forced brands to put their eggs in a single basket in favor of appeasing drivers who bring big checks through personal and family relationships. Even then, aside from the risk mitigation against a crash or DNF, imagine what a one-two-three finish could do for Castrol. It would harken back to the Ford Le Man finish in 1966. Find opportunities to create value for your partners in big moments. Create sponsorship positions that help your partners win when you win. Do more of this in 2025!
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A big congratulations to our friends at the National Hockey League (NHL) and Athletes Unlimited on being named winners of the Most Impactful award! We're proud to work with amazing clients who drive the industry forward through their platforms and commitment to their communities. 👏 🎉
Congratulations to this year’s Most Impactful award winners: • World Surf League • BSE Global • LIV Golf • San Francisco 49ers • National Hockey League (NHL) • New York Jets • Athletes Unlimited • Stack Sports • Detroit Pistons • Voice in Sport Foundation Winners were determined by Sports Innovation Lab through their data-driven methodology. Organizations across sports submitted applications and responded to questions about their DEI initiatives, youth sports programs, education programs, community involvement, and more. Learn more about the winners here » gofos.co/3UVpW24 Front Office Sports Awards
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We had a great time at the Law Enforcement Torch Run for Special Olympics International Conference in San Antonio last week! Our team led a session on the benefits of sponsorship and how non-profit organizations can drive tremendous value for their donors through creative partnership strategies. MVP is proud to support this great cause for Special Olympics as a sponsor of the event and through the insights and analysis provided by our team. #MVP #Sponsorship #Measurement
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🚨 JOB ALERT: Data Quality Engineer 🚨 Are you a talented Data Quality Engineer ready to revolutionize sponsorship measurement and play a critical role in ensuring that the data powering our platform is accurate, reliable, and trusted by our customers? Consider joining our dynamic, skilled team in Austin, Texas (remote friendly!) and be part of shaping the crossroads of partnerships and data with MVP. This role will collaborate with cross-functional teams — including data engineers, product managers, and analysts — to design and implement solutions that proactively monitor, validate, and enhance data quality. Your expertise in automation and data quality best practices will help us build robust frameworks that drive better insights and exceptional products for our customers. Sound like you? Apply here: https://lnkd.in/gDp2qhRU #data #engineer #sponsorship #measurement #hiring #austin #remote #MVPIndex
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Big things are ahead for our friends at the National Hockey League (NHL) as they continue to innovate and create contextualized partnership moments through technology!
Executive in Sports, Entertainment, Tech | Board Member | Advisor | Previously Amazon, Twitch, Boston Celtics
MVP is thrilled to continue playing our measurement role in this transformative approach to sponsorship marketing. Shoutout to our fantastic partners at the National Hockey League (NHL) for continuing to push our industry towards greater innovation. Just getting started! #sponsorship #partnerships #nhl #virtualsignage
NHL’s dasherboard tech giving sponsors chance to own the moment
sportsbusinessjournal.com
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Supporting marquee partnership assets with activation and context that are aligned to partnership objectives has become the new normal for sponsorship. Great insights from pir own Richard (Richie) M. Smith below: 👇👇👇
Executive in Sports, Entertainment, Tech | Board Member | Advisor | Previously Amazon, Twitch, Boston Celtics
With the start of the National Hockey League (NHL) and National Basketball Association (NBA) seasons, I've seen a few articles around the state of jersey patches in pro sports and if they are "worth it.' Factors like exposures, media values, and how a brand is using the asset to help tell a larger partnership story are tables stakes at this point (and if you're not optimizing these types of things, you should be!) But that's only part of the equation. The underlying questions are really about how those factors add up compared against the alternative for how those dollars would have otherwise been spent. Can a brand take a jersey patch investment + what’s needed to properly activate against it and do something "better" to achieve their goals? What’s the value/investment trade off with other potential sponsorship assets? In a world where traditional sponsorship inventory is trending towards programmatic, how do jersey patch exposures - accurately and transparently - compare against media buys with the proper sponsorship nuances baked in? Are the performance metrics a brand receives simply numbers in a chart or on a spreadsheet, or is there a deeper understanding for what those numbers really mean beyond dollars and cents on a page? Contextual objective setting, contextual execution, and contextual measurement is really what it's about. At MVP we are encouraging our clients to think about and ask these questions. Sponsorship should be playing a more active role in the overall marketing mix. Only then can the industry better understand if jersey patch investments are "worth it." #sponsorship #partnerships #sportsmarketing #meausrement #media #sportsbiz
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What a fantastic time at our team happy hour in Austin this week! With #MVPeople spread out all over the country, it's always good to catch up and share stories! #MVP #Austin #measurement #valuation
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