Murphy Research

🚀 The Rise of AI in the Workplace! More and more adults are integrating AI into their daily work routines. We have seen a high percentage rise across all age groups this year. However, this shift also raises important questions about the balance between automation and human creativity. How do we ensure the human touch remains at the core of understanding customer needs? 🤔 #MarketResearch #AIAtWork #MarketResearch #FutureOfWork #AIImpact #TechTrends #AI

This year, research revealed not just what Gen Z shoppers were after but also what left them feeling drained. While sales and extra gifts were at the top of the list, many shoppers faced fatigue with the amount of sales, emails, and promotions being offered this year. How do you feel about this years shopping season? #GenZShopping #BlackFriday2024 #CyberMonday #MarketTrends #MarketResearch #BlackFridayDeals #CyberMondayDeals

Cable may be in terminal decline, but it remains a significant profit driver. Legacy media giants have long relied on this cash flow to fund their streaming ventures, and Comcast is no exception. However, with its latest spin-off move, Comcast is signaling a bold bet: shifting focus to its growth engines — NBC’s broadcast network, hit TV shows, thriving theme parks, and, of course, Peacock 🦚. The future of TV/Streaming is still evolving, and we are always watching the trends! 👀 #MarketResearch #MediaTrends #StreamingGrowth #MarketInsights #Comcast #Peacock

🎶 Spotify’s got the beat (and the finally the bucks)! 🎶 After years of operating at a loss the streamer posted huge profits. In part due to dramatic cost-cutting efforts, including a mass layoff, a sharp cut in marketing budget, a controversial artist royalties adjustment, and a price hike of its paid premium plan. 💡 Market Research Insight: This proves the power of strategic pricing and knowing your audience. Ready to find YOUR brand’s sweet spot? Let’s talk! 👉 murphyresearch.com #MarketResearch #BusinessGrowth #MarketTrends #BusinessStrategy #PricingStrategy #CustomerInsights #RevenueBoost #MusicIndustry

🍳 Home Cooking: A Trend That’s Evolving! 🥗 The pandemic reshaped how we source meals, and now, rising food costs are driving even more change in the kitchen! 📉💸 During 2021-2022, consumers turned to takeout and delivery with stimulus checks in hand. Men opted for convenient frozen meals and takeout, while women cooked more at home. But today, financial barriers are top of mind for 50% of nutrition-focused consumers—especially Gen X women, who’ve scaled back restaurant spending. We take a look at insights from our State of Our Health Reports to analyze this trend. Learn more about the reports at MurphyResearch.com #MarketResearch #FoodTrends #HomeCooking #PandemicChanges #ConsumerInsights #HealthyEating #FinancialBarriers #MealPlanning #GenX #Millennials #MenInTheKitchen #FrozenFood #RestaurantTrends #Nutrition #RealTimeData

Halloween Spending could hit $11.6 Billion in 2024! 🎃 The latest research reveals that U.S. consumers are projected to spend a staggering $11.6 billion on Halloween this year. Breakdown of Spending: 👻 Costumes: $3.8 billion 🍬 Candy: $3.5 billion 🎃 Decorations: $3.8 billion 🧡 Greeting Cards: $500 million Despite economic challenges, Americans continue to invest in festive celebrations, highlighting the enduring appeal of Halloween traditions. #Halloween2024 #HalloweenSpending #ConsumerBehavior #MarketResearch #HalloweenTrends #SpookySeason #HalloweenEconomy #RetailTrends #CostumeSpending #HalloweenFun #ConsumerInsights

🚀 The global streaming subscriber count keeps climbing, with Netflix still leading the pack! 📈 As millions tune in daily, the race for top content is more competitive than ever. Post-Hollywood strike and app consolidations are reshaping the landscape, and the evolution isn’t slowing down anytime soon. 🌐🎬 #StreamingWars #Netflix #SubscriberGrowth #MediaTrends #PostStrike #HBOMax #MarketResearch #DisneyPlus

🌎 Diverse perspectives lead to innovative designs! Hear how bringing in outsiders helped create a product loved by millions in our latest podcast episode. https://bit.ly/4gQHS7h #Innovation #DiversityInDesign

Waymo has officially accumulated more autonomous driving miles than any other autonomous vehicle company. This could be a game changer for marketing trends in the travel and automotive industries. 🚗💡 With autonomous driving on the horizon, how do you think it will impact specific markets? #Waymo #AutonomousDriving #Innovation #MarketingTrends #GameChanger #TechIndustry #AutomotiveIndustry #SelfDrivingCars #FutureOfTransportation

💡 Post-pandemic innovation looks different. Our latest podcast discusses how consumer needs have shifted - and how to adapt your business strategy accordingly. Listen in! https://bit.ly/4gQHS7h #Innovation #BusinessStrategy