MetaRouter

We’re proud to share that MetaRouter has once again been recognized as a top performer in On-Premise Data Integration Tools and Tag Management Systems on G2! But that’s not all—this time, we’ve been named a 𝐆2 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐋𝐞𝐚𝐝𝐞𝐫! What does that mean? The Momentum Leader badge recognizes companies experiencing rapid growth, earning great user feedback, and actively shaping their markets. It’s a signal that MetaRouter isn’t just keeping up—we’re setting the pace. According to G2, here's what it means to be a momentum leader: ✅ Rapid Growth: Our solutions are gaining traction fast, with more teams trusting us to solve their enterprise-grade customer data challenges. ✅ Positive User Feedback: Huge thanks to our customers for sharing your success stories and leaving reviews that fuel our momentum. ✅ Market Influence: By delivering innovative solutions such as Consent Enforcement to ensure users' consent preferences are respected across an entire ecosystem, we’re redefining what’s possible in Martech. We’re incredibly grateful to our customers, partners, and team who made this recognition possible. Your trust in MetaRouter inspires us to keep pushing boundaries and delivering solutions that power performance, privacy, and precision. Here’s to continuing the momentum together in 2025 #G2Leader #MomentumLeader #DataIntegration #TagManagement #CustomerFirst #Martech #ServerSide #CustomerData #Tracking

Why MetaRouter is “The Great Integrator” – Simplifying Data Transformation Integration of new tools into current ones is hugely important, but often overlooked--and the 2024 State of Marketing Ops by MarketingOps.com confirms this (thanks Scott Brinker for re-sharing!). If you’ve ever worked with martech or adtech vendors, you know the pain: 👉 Your data must match vendor schemas. 👉 Those schemas are wildly inconsistent. 👉 And transforming your data for every vendor is a never-ending grind. This isn’t just inconvenient—it’s a productivity and scalability killer. That’s where MetaRouter comes in. We’re called “The Great Integrator” because we make data transformation seamless, scalable, and actually manageable. With over 15,000 martech and adtech vendors out there, and enterprise organizations using anywhere from 20 to 120 at a time, there’s no time (or capacity) to keep manually transforming data for each vendor. Most tools brag about how many integrations they offer, but they miss the point: It’s not about the quantity—it’s about WHY you need those integrations and HOW you’re going to use them. How We Do It Better 1️⃣ Cluster-Level Transformations: Transform your entire data stream to a general schema (like analytics.js) with minimal setup. This ensures consistent, compliant data across all vendors—no tedious mapping required. 2️⃣ Playbook-Level Transformations: Want more control? Customize your data for specific vendors. Filter out sensitive information or send only the events you want. 3️⃣ Schema-Agnostic Capabilities: Design your own schema without limits. No forced standardization, no proprietary formats—just flexible, schema-agnostic configurations tailored to your unique needs. 4️⃣ In-Flight Transformations Made Simple With MetaRouter, event transformations happen in-flight—eliminating the need for tedious, “black-box” mapping tasks or overly complex processes. And all of this happens in real time, so you can pre-load your Data Warehouse, CDP, or any other vendor with data that is ready to go! 💡 Real-Life Success Story: Fortune 50 Grocer: Facing compliance challenges with sensitive data, this grocer used MetaRouter to guarantee downstream vendors only received 100% compliant data, protecting both their business and customers. Now any time they add a new tool, they don't have to go through their Infosec team as long as the data flows through MetaRouter first Why This Matters Modernizing your data infrastructure shouldn’t feel like climbing a mountain. Whether it’s keeping up with vendor schemas, transforming data on the fly, or ensuring compliance, MetaRouter is here to help. 💬 Ready to see how MetaRouter can help you? Let’s chat! #DataTransformation #MarTech #AdTech #MetaRouter

Ever feel like you're juggling too many disconnected pieces of customer data, and missing out on connecting with visitors that aren't logged in or remain unidentified? We get it—bridging the gap between anonymous and known users can feel impossible. But the dynamic duo of MetaRouter + Google is bringing the power of global identity unification to GA4 and BigQuery. Check out what Taige Eoff, Cloud Data and AI Lead at Google, has to say about this! It’s all powered by MetaRouter’s patent-pending Sync Injector tech—helping you unify identities and make sense of your customer data, without the headaches. Learn more here: https://hubs.li/Q02_52pl0 #IdentityStitching #IdentityUnification #IdentityResolution #AnonymousToKnown #AnonymousAddressability #KnowYourCustomers #GA4

Great list from Stephan Goetze on how to kickstart your customer data strategy and enhance marketing innovation in 2025 👏. Focusing on server-side tracking BEFORE a CDP ensures that your CDP is fueled with the most consistent, accurate, and compliant data. Learn more here: https://lnkd.in/ey2xcS4u #martech #cdp #CustomerData #ServerSide #TechStackl

🎄 Christmas Came Early at MetaRouter! 🎄 This year, we’re giving the gift of peace of mind (and the ability to sleep better at night 💤 )—because nothing feels better than knowing your customer data is safe and secure. We’re offering free website audits and tag scans to help you uncover: 🎁 What tags are on your site 🎁 What data they’re collecting 🎁 Where that data is going The reality of third-party tags is that they inherently introduce insecure connections to your customer data. The tags are controlled by third-parties, meaning users (and often companies) have little visibility into what is actually being collected. And with 2/3 of companies having experienced third-party data breaches this year (many paying hefty fines as a result), we want to help you keep your data and your customers safe in 2025. 💡 Why choose MetaRouter? While most server-side tag managers still drop tags (and only process some data server-side when there's PII), MetaRouter is completely tagless. That means: ✅ No third parties accessing raw customer data (so vendors can't access data they shouldn't, which includes PII) ✅ No competitors buying or accessing your data ✅ Full data sovereignty with regional deployments This makes us fundamentally different—and more secure—than platforms still relying on third-party tags. Other solutions, while they say they can drop tags, still depend heavily on third-parties to handle certain use cases like anonymous user addressability for advertising—and again, this exposes your data to risk. With MetaRouter, your data stays where it belongs: secure, private, and entirely yours. So start 2025 with confidence 🎉 Click here to schedule your free audit today: https://lnkd.in/epWBgHn6 #DataPrivacy #DataSecurity #ServerSideTagging #MarTech #CustomerData

Forrester's 2025 Predictions: The Rising Risk of AI Regulation  In its report, Predictions 2025: Trust, Forrester predicts a 21% surge in genAI-related regulatory investigations and litigations in the next year. Enforcement actions, like those tied to the EU AI Act or FTC probes into major players, are set to erode trust across entire ecosystems. Companies overly reliant on third parties for data collection and tracking are especially vulnerable. At MetaRouter, we help businesses eliminate their reliance on third-party solutions, ensuring they retain full ownership and control over their customer data. By enabling server-side data collection on private infrastructure, MetaRouter ensures your data remains secure, compliant, and unaffected by third-party risks. As the regulatory landscape tightens, trust, transparency, and compliance will define competitive advantage for enterprises. Want to learn more? 👀  Join our webinar on December 17 to hear our guest speaker Principal Forrester Analyst, Enza Iannopollo, dive into Forrester’s predictions live! 🔗 Register Now: https://lnkd.in/gpyiWbJj #ForresterPredictions #DataPrivacy #AICompliance #Trust

Thank you MarTech Series for highlighting our Head of Product, Greg Brunk as a dynamic trailblazer in 2024. Just wait to see what we have in store for 2025 🎉 .

Good data STARTS from the moment it is collected. And since many of us are in holiday shopping mode, think about it like this: Data quality is a lot like shopping online. 🛒 Buying the shirt is the "event." But what really makes the difference is everything that happens in between that and the shirt being delivered to your house— the speed, shipping accuracy, how the package is handled, and those real-time tracking updates we all love. In the world of data, it’s not just about getting behavioral data from point A to point B—it’s about ensuring the data is accurate, timely, and actionable by the time it reaches its destination (your CDP, warehouse, or tool). Because just like a lost or damaged package, bad data can ruin the whole experience. 🎁 How are you making sure your data is "delivered" in top shape? 🚀 #DataQuality #CustomerData #DataGovernance

At MetaRouter, we specialize in solving complex customer data challenges, empowering enterprises to collect, protect, and integrate their data in innovative ways. Here's how we helped a Fortune 50 retailer, the world’s largest home improvement brand, overcome critical obstacles: 🔒 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: 𝗦𝗲𝗰𝘂𝗿𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 While most companies rely on hashed emails for customer identification, this retailer needed a more secure, encrypted approach to avoid exposing sensitive information and mitigate security, compliance, and privacy risks. 💡 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: MetaRouter’s patent-pending Sync Injector enabled secure data enrichment by retrieving, securing, and providing customer identification data in an industry-leading compliant manner—keeping data safe and privacy practices ahead of the curve. 🔄 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗔𝗽𝗽-𝘁𝗼-𝗪𝗲𝗯 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀 The retailer was losing visibility on conversion data when customers left their mobile app to complete purchases on the web, creating gaps in their analytics. 💡 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: MetaRouter bridged the gap by capturing the AppsFlyer ID from the URL, ensuring seamless tracking across app-to-web journeys. This closed the loop on purchase data, enabling full customer journey visibility and accurate analytics. 🤖 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗕𝗼𝘁 𝗧𝗿𝗮𝗳𝗳𝗶𝗰  With bot traffic skewing page traffic, analytics, and ad spend performance, the retailer needed a sophisticated way to filter out non-human interactions. 💡 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: MetaRouter implemented real-time bot filtering logic, analyzing every single event and filtering out traffic with a 60% or higher bot risk. This process now filters out 20-50% of website traffic every minute, drastically improving analytics and ad performance metrics. From collection to integration, MetaRouter is built to address the toughest customer data challenges, ensuring security, visibility, and accuracy at scale. Planning for 2025? Let's chat! #CustomerData #Privacy #Analytics #DataSecurity 

💡 Are Your 2024 Tech Investments Delivering on Their Promises? We’ve all been there—investing in tech to solve a problem, only to find it didn’t deliver the ROI we expected. Why? Because often, the root cause isn’t addressed. We call this "leaky bucket syndrome." 🪣 Sometimes, you don’t need a new bucket—you need to fix the leaks. Fixing the leaks means improving data collection processes to ensure your data is clean, complete, and compliant from the start, so your tools and strategies can deliver real results. Let's look at some examples, 1️⃣ Data Quality: You invest in a Data Lake or Warehouse, but most of your time is spent cleaning data from mismatched schemas and sources. If the collection process is broken, the insights will be too. 2️⃣ Audience Targeting: A CDP helps with personalization, but poor collection methods mean you’re missing 65% of your audience—especially anonymous users that aren't readily addressable by your CDP. 3️⃣ Marketing Performance: You invest in tools for ROAS, but if your collection relies on third-party tags, your tracking—and results—will fall short. 4️⃣ Data Security: Consent systems are essential, but while you might be collecting and managing your users' consent preferences, the lack of centralized enforcement of those preferences leads to compliance risks and costly privacy gaps. The Fix: Address the Root Cause Focus on collecting better data upfront. When your data is clean, complete, and compliant from the start, every tool in your stack performs better—and delivers the ROI you expect. 2025 is coming fast. Are you fixing the leaks, or just buying another bucket? #DataQuality #MarTech #MarketingOps #PrivacyCompliance #BetterData