Metadata

Plenty of tools can tell you which accounts are visiting your site. But Metadata's Spotlight takes it a step further. Now, you can see 𝘸𝘩𝘰 at those accounts is checking you out. Curious how it works? Jason Douglas is breaking it down on Jan 8. Turn mystery clicks into opportunities 👉https://lnkd.in/daxJqccM

I’ve found that small gestures can go a long way. 🎁 For us, Fridays have turned into a highlight. Shout-outs, recognition, and simple gestures go a long way toward boosting morale, even when we’re spread across time zones. Having a tool like Awardco has made this so much easier. It enables us to celebrate wins and say thank you in a way that feels meaningful. What’s been surprising is how much these moments resonate with the team. Whether it’s giving someone a shout-out or seeing how people light up when they’re recognized. ✨ Working remotely has its perks, but as a Human Resource Generalist, I know how important it is to keep everyone feeling connected and appreciated. If you’re part of a remote team, finding ways to build these kinds of rituals can really bring people together. It’s been a huge shift for us! ❤️

Meet our new UI for Audience Creation. Here to save you time and make setup easier. You can toggle back into the Classic UI for a month before the switch is finalized. Check out the new look. 👇

You can now launch and manage your CTV ads from Metadata. That's right. LinkedIn CTV ads are just one of the new features we’ve rolled out this month. Here’s how easy it is.👇 h/t Jessica Kezia

North Carolina B2B marketers, this one’s for you. Tomorrow, December 19, we’re hosting a small meet-up in Raleigh to wrap up the year. No presentations. No fluff. Just good conversation, connections, and maybe a drink or two with fellow marketers. Spots are limited, so drop a comment or DM Keegan Gillis to RSVP and get the location deets.

What if your LinkedIn ad budget ran 24/7? And you didn’t have to check on your campaigns every five minutes. David Zeledon from Writer handed over LinkedIn bidding to Bid Agent and saw 60% more leads. How it works: → Analyzes past campaign data → Predicts outcomes to fill in gaps → Finds the right bid, so you don’t waste time managing it → Keeps you on budget → Runs all day, every day More time for creativity. More focus on strategy. Full release drops in January. Stay tuned.

You don’t need a hefty budget to experiment. According to Jason Barbato, sometimes all it takes is a fresh perspective and a willingness to try something new. 1 — Carve out a small slice of your existing budget. ↳  Even a tiny portion set aside for testing can yield valuable insights without disrupting your main campaigns. 2 — No paid budget? Test outside of ads: ↳ Website: Try different CTAs, tweak your navigation, play with pop-ups or offers. ↳ Landing Pages: Experiment with headlines, layout, and content. ↳ Emails: Test subject lines, adjust send times, change up your format or cadence Hear how you can work what you already have 👇

Managing campaigns manually is exhausting. Keeping tabs on metrics and turning off underperforming campaigns feels like a full-time job. Sound familiar? Join us this Wednesday for Marketer’s Little Helper, a workshop with Kevin Joyce, to learn how Auto-Pause rules can: ✨Automatically pause low-performing campaigns before they waste your budget ✨ Redirect saved budget to campaigns actually driving results ✨ Reduce CPC, CPL, and CAC, all while increasing your qualified pipeline If you’re ready to let automation do the heavy lifting this season, this workshop is for you.

Wrapping up the year with some new features to help you hit those pipeline goals and start 2025 strong.

Coming to Metadata in January 2025: Bid Agent. #linkedinads #linkedinadvertising #paidsoical #AI