Merritt Group

🚀💻 Keep Cyber Week going with need-to-know insights on cyber marketing! 💻🚀 This week, on the #LayoftheBrand Podcast, host Peter Jacobs sits down with Gianna Whitver, CEO and co-founder of the #CyberMarketing Society and co-host of the "Breaking Through in Cybersecurity Marketing" podcast, and Merritt Group partner Michelle Schafer, who leads the agency's security practice. Together, they dive into how cyber marketers can break through industry noise, share predictions for 2025, and discuss CyberMarketingCon 2024, happening December 8-11 in Philadelphia, PA. 📅 Merritt Group is a proud sponsor of #CyberMarketingCon 2024. Register here: https://hubs.ly/Q02-2pBK0 🎧 Listen here or on your favorite podcast app: https://lnkd.in/eNPjzRhm #Cybersecurity #PublicRelations #Marketing

Knowing how to prompt #GenAI can go a long way in improving the quality of your outputs. Check out our latest blog for our top 3 favorite ChatGPT prompts for marketers! https://hubs.ly/Q02ZpLt60

🍂🦃 The perfect companion for the road! 🦃🍂 Only one thing can make your Thanksgiving travel bearable: the essential #B2B marketing podcast, Lay of the Brand. Fill your playlist with thought-provoking discussions on tech, marketing, PR, and innovation—perfect for your post-turkey downtime or that long holiday drive! Whether you're strategizing for 2025 or just avoiding the dreaded family debates, tune in for: 🦃 Industry insights as satisfying as your Thanksgiving spread 🥧 Expert advice as sweet as Grandma’s pumpkin pie 🍁 Trends to help you stay ahead, one bite at a time 🎧 Listen now and add some thought leadership to your Thanksgiving playlist! https://hubs.ly/Q02ZHvz_0 #ThanksgivingPodcast #MerrittGroupPodcast #IsFootballOnYet? #TimeToEatAgain?

GenAI models like ChatGPT can be a highly useful tool for marketers—enabling us to work faster and scale content for a variety of platforms and audiences. However, the true value of #GenAI depends heavily on our ability to prompt it with the right level of detail to achieve the desired outcome. Learn how you can improve the quality of your GenAI conversations in our latest blog. https://hubs.ly/Q02ZpPpc0

On the latest #LayoftheBrand podcast episode, Samsung's Nidhi Mehta reveals how B2B companies can harness influencer partnerships to tell authentic stories and drive real impact. Learn how focusing on genuine connections over product details can make complex solutions resonate with decision-makers. Tune in to discover strategies for your brand: https://hubs.ly/Q02XqJRC0 #B2BInfluencerMarketing #BrandStorytelling #B2BMarketing

We are so honored to have been selected as a winner for this year's Northern Virginia Family Service CARE Awards! 🏆 These awards celebrate companies who are "proactively making NOVA a better place for everyone to work, live, and play." MG strives to create a culture where employees feel included, supported and given every opportunity to thrive. This recognition is a huge testimony to the heart of MG. ❤️ We want to extend a special thank you to NVFS for this recognition as well as our Inbalance and HR teams for everything they do to make Merritt Group such a great place to work!

Congratulations to Mary Yang for her SC Media Women in IT Security award win! 🎉 As a recognized #CyberVeteran, Mary keeps her eyes one step in front of attackers while making sure to uplift her peers daily. Read more about Mary and all of the outstanding reasons she won here: https://hubs.ly/Q02Y7J0N0 #WomenInIT #Cybersecurity #B2BMarketing

Today’s influencers aren’t just promoting products—they’re solving real business challenges. On the #LayoftheBrand podcast, Samsung’s Nidhi Mehta reveals how a “show, don’t tell” approach is transforming. Discover how to make the right influencer partnerships work for your brand. Listen in now: https://hubs.ly/Q02XqGZG0 #InfluencerMarketing #B2BStorytelling #B2Bmarketing

With the rapidly changing B2B tech media landscape, #influencer marketing is skyrocketing to the top of CMOs' priorities for 2025. There's a lot to unpack when launching your first campaign, so where do you start? 🤔 Ashley Long and Sofia Staub on our #influencer marketing committee have you covered! Take a look at our latest #blog for tips and tricks on how to personalize your pitch, what metrics to include, and more ✔️ https://hubs.ly/Q02XxvX20

Why does storytelling matter in #B2Bmarketing? It’s not just about selling a product; it’s about connecting with your target audiences on a deeper level. Nidhi R Mehta of Samsung Electronics America shares how great storytelling and the right #influencers can drive real impact in the latest #LayOfTheBrand. Listen now: https://hubs.ly/Q02Xxq7v0