Localize

We're excited to share another big milestone today! Join us in celebrating Margaret Hellstrom as she marks one year at Localize. We are all so grateful for the work Margaret does and we couldn't imagine #Localize without her! 1️⃣✨👏 From our COO, Carla Paton: "Congratulations to Margaret on her first work anniversary as Business Operations Lead at Localize! Over the past year, Margaret has been instrumental in streamlining key processes and implementing new tools to enhance operational efficiency. She has also made a significant impact on employee engagement by fostering initiatives that improve team communication and strengthen company culture. Here's to celebrating her successful first year and looking forward to more good things to come!!" We're so lucky to have Margaret on our team! 🎉💯

When we think of 🦃 Thanksgiving, we often picture turkey, pumpkin pie, and family gatherings. But, the idea of Thanksgiving — expressing gratitude and celebrating — takes unique forms around the world. Understanding these traditions is crucial for global brands. Let’s look at how different cultures celebrate the season of giving and gratitude: 🍂 Korea’s Chuseok This mid-autumn festival celebrates the harvest, where families honor their ancestors and share traditional rice cakes called songpyeon. 🍁 Germany’s Erntedankfest This harvest festival is celebrated with parades, church services, and plenty of food, like Mohnstriezel. 🌾 India’s Pongal 
This multi-day festival in southern India is celebrated by giving thanks for harvests with offerings of rice cooked in milk and jaggery. Global brands should recognize that while celebrations vary, adapting messages to reflect local nuances builds trust and creates meaningful connections that fosters stronger relationships. As we celebrate this season, it’s a great reminder of why localization is more than a process — it’s an opportunity to connect with audiences on a deeper level, wherever they are in the world. 🌟 What’s one holiday or tradition that reminds you of the importance of cultural connection? Share your thoughts below! 👇 #Localization #GlobalMarketing #BrandStrategy #CustomerEngagement

We’re excited to welcome Mike Raden as the newest member of the #Localize sales team! 👏 Mike brings over 10 years of experience to the team, and is already delivering incredible value to our team and clients. Outside of work, you can find Mike hiking with his wife and 🐶 dog, playing 🏓 pickleball, and vacationing in his favorite place…our national parks! 🏞️ Welcome aboard, Mike. We’re looking forward to the impact you’ll make and the successes we’ll celebrate together. 🎉

Our team is growing! Say hi 👋 to David Rossi, the newest #Localize Product team member. David brings over 6 years of Product experience to the team, and he’s already hit the ground running and making a big impact! In his free time, you’ll find David playing with his 3 🧒 young kids, ⛳ golfing, and showing off his green thumb in the 🪴 garden. Welcome, David. We’re so excited to have you and look forward to all of the great contributions you’ll make to the Localize team! 🎉

This might surprise you… While WordPress powers 40% of the web, more than 71% of WordPress sites are still exclusively in English. This is surprising because more than 75% of Internet users speak other languages. Looking forward to 2025, is it really enough to reach only English-speaking audiences? In most cases, the answer is no. Translating your WordPress site is a necessity in 2025 and going forward because: ✔️ Connecting with customers in their native language boosts engagement and conversions ✔️ Visitors browse longer when sites are in their preferred language ✔️ Multilingual sites rank higher in local search results Luckily, WordPress’s WPML is a great plugin that supports 60+ languages. However, for enterprise-level and ecommerce brands, WPML might not be the best choice. Wondering why? Check out our blog to see why, and which WordPress plugins thousands of enterprises have chosen to power their multilingual websites! 👇 https://hubs.ly/Q02YJnMT0 #Localization #Translation #GlobalBusiness

🏎️ Buckle up…#Localize launched 𝙖𝙣𝙤𝙩𝙝𝙚𝙧 UI enhancement! 📣 Revamped Widget UI 📣 Since we’re constantly focusing on usability and efficiency…. We overhauled our Widget UI to improve the usability of the interface. Plus, we’ve set the stage for some 𝙗𝙞𝙜 upcoming features like: 🗺️ Easier customizations 🎨 Easier branding 📱 Device-specific settings This update is just the beginning of a more personalized and engaging user experience. Read all about this update here 👉 https://lnkd.in/gZ-e_w_a Which upcoming feature are you the most excited about? Let us know in the comments! ⬇️

A DeepL survey showed that 75% of marketers find that localization processes often delay product launches and marketing campaigns due to time constraints. Even with advancements in AI tools… Localization is often still time-intensive and resource-heavy. We’re curious, even if you’re using AI in your workflows, what’s your biggest hurdle while managing translations?

💭 If you’re an engineer who’s been tasked with website or web app translation, 𝙮𝙤𝙪 𝙨𝙝𝙤𝙪𝙡𝙙 𝙠𝙣𝙤𝙬... 61% of engineers report that content updates and translation management are among the biggest challenges they face in localization. Why? Because even the slightest translation errors can be costly or even cause workflow disruptions. But, this ☝️ doesn’t mean that translating entire websites can’t be easy. You just need to know what to think about when translating. And, if you’re looking into tools, you need to know which tools will actually streamline your workflows and what will slow you down. In this article, we’ll break down: ✨ Available translation methods ✨ A comparison of free translation tools ✨ Insights into which solutions will streamline — and which will sabotage — your workflow Curious to know how Localize has helped thousands of engineers easily translate their websites? DM us with questions or to learn more! 📩

Another big milestone today! We are celebrating Devin Vinson as he marks one year at Localize. With all he's accomplished, it truly doesn't feel like it's only been a year! 1️⃣✨👏 From our CEO, Brandon Paton: "Devin’s first year as Product Manager at Localize has been a great success. Over the past 12 months, he’s played a key role in launching new product features, incorporating valuable customer feedback, and helping shape the product roadmap. Devin has worked closely with different teams to make improvements that have positively impacted our product and customer experience. His commitment to delivering meaningful updates has helped Localize better meet customer needs. We’re excited to see how he’ll continue contributing to Localize’s growth. Congratulations on your first anniversary, Devin!" We're so lucky to have Devin onboard! 🎉💯

We're stoked to recognize Graham Farrell as he marks two years on the team! 🤟🎸🎇 Graham's manager, our Head of Customer Success, had a few words to celebrate this milestone. "Over the past 2 years Graham has made a significant impact in managing our current customers and showcasing our platform to prospects. Graham has a passion for localization and Customer Success. He’s a natural at consulting with our customer base to assure they’re fully they’re fully utilizing our translation management system and exploring all localization opportunities. Graham helps our customer base yield success through automation consultation, feature adoption, seizing recommended language/geo opportunities and talking to the key performance indicators that matter most important to our customers." Here's to many more, Graham!! 2️⃣👏