Highlight

Last week's Highlight Reel covered a topic near and dear to our hearts: our pets! 🐾 If you thought the intensifying care, attention, and spend consumers give to their pets was limited to younger generations, you might be surprised by the findings of Highlight's original research 👀 If you missed the Highlight Reel live, you can find the on-demand recording on our site, and access the original research report on the growth of the pet category and pet consumer sentiment here: https://lnkd.in/enK28FDj

If you missed yesterday's episode of the Highlight Reel featuring Emma Steele and Michael Kim of FLOOF, never fear! You can get your dose of #CPG product research discussion and consumer insights on demand. 🎥 Watch the full recording of the Highlight Reel: Engaging a New Generation of Pet Parents: https://lnkd.in/ehteQ9rw 💡 Read the full pet care consumer report: https://lnkd.in/enK28FDj

We're proud to announce Highlight's own Lauren Rappaport, MFS has been shortlisted for the Greenbook 2025 Future List! Lauren not only guides Highlight customers to success with her expertise - she has also played a pivotal role to productize research-grade methodology in the new Highlight platform experience, empowering all Highlight users to be a product research pro 💡 Congratulations, Lauren! See the whole list of finalists here: https://lnkd.in/giYzEnhB

That's a wrap! It's time to take a beat, look behind us, and see how far we've come. Thank you to the teammates, customers, Highlighters and more who've joined us on this journey, and here's to many more years ahead of building products people love! 🥂 🍾 🥳 #CPG #productresearch #retail #consumerinsights #sensory #IHUT #marketresearch #marketresearchtech #CPGtech

We're out here! Come say hello to the Highlight team at Informa Connect's TMRE conference in Orlando this week at booth 214. Now is the time to ensure you've got the data inputs you need for your 2025 product research roadmap. Ask us how Highlight's platform, nationwide community of testers, and turnkey logistics can get you the insights you need to build products people love.

The team at pet care brand FLOOF gets it - growth is powered by product innovation. Whether you're in pet care, personal care, snacks, apparel or beyond, category expansion requires research & development. And the best R&D is fueled by real consumer data. Learn more about how #CPG brands can tap into growth opportunities through research at our Dec 11 edition of the Highlight Reel featuring Disruptive Brands Lead Emma Steele and FLOOF CEO and founder Michael Kim: https://lnkd.in/ePXTPayn

We've got a lot to be thankful for this year! 🦃 One monumental milestone of 2024 has been the launch of Highlight's Platform 2.0: a brand new product experience, infused with built-in research expertise at every step so that every Highlight user can be a product innovation pro 💪 As we prepare for general availability in 2025, we want to thank: 🦃 Our beta testers 🦃 Our engineering, product, and design teams 🦃 ...and the entire village it has taken to build something great, together. Cheers to a groundbreaking 2024, and more to come in 2025! Learn more about the new Highlight here: https://lnkd.in/eg5Xaakb

Behold: the power of data-driven storytelling! The Highlight Showcase's Keynote featured two female founders of iconic brands: Hayley Bay Barna of Birchbox and Jennifer Fleiss of Rent The Runway. From their experience as entrepreneurs - and now as investors themselves - they share what really moves the needle when it comes to instilling product confidence. (Hint: You'll need quantitative AND qualitative consumer data to tell as compelling a story as possible!) Access their full keynote session here: https://lnkd.in/e57-mNQb

In today's headlines, General Mills is acquiring the North American division of Whitebridge Pet Brands for $1.45B. Since 2018, General Mills has acquired five pet food assets and spent well over $10B 🚀 Pet as a category has never been more dynamic as new generations of consumers crave more options for caring for their cats, dogs, and beyond - so General Mills' big bet makes good sense. What can #CPG brands across the industry learn from the explosion of innovation, investment, and growth across the pet category? Find out in December's edition of the Highlight Reel on December 11. Register today! https://lnkd.in/ePXTPayn

Gang’s all here! Well, the tristate area gang anyway. Shout out to our West Coast colleagues and the rest of our remote workforce who couldn’t make it in yesterday - wish you were here! But we had a blast catching up in person (and celebrating Ben Hoffman’s birthday!) before the Thanksgiving holiday 🦃 CC Chelsea Stone Emma Steele Hannah Nececkas Dana Kim Justin Pocta Nancee Halpin Grant Ligon Kiley Ross Jessica Ramos Smita Patankar Kenny Wilson Dominick DiGiovanna Dilara Sharifi and Calista Corley 📸