Leo Burnett

Introducing Terd and Yureen, the newest stars of the new Pull-Ups “Big Not Small” campaign! These two are on a mission to nurture big kid confidence, one trip to the potty at a time. Representing the full spectrum of potty-training emotions, Yureen and Terd are the perfect animated companions for those on the journey. An enormous thank you to our fantastic client partners at Kimberly-Clark and all of the incredible humans who made this work possible. We couldn’t be more proud! Read more about the new duo on Ad Age here: https://bit.ly/3P3iEpJ

The On Strategy Showcase live Chicago show was a holiday event to remember! Our head of strategy Samantha Cescau, joined Fergus O'Carroll and esteemed panelists Andrew Tindall, Joe Nio, and Chad Broude in a spirited conversation about some of the best holiday ads from around the world. There was laughter. There were tears. It was a great time had by all. Listen here: https://lnkd.in/eFjG_qfD

One brick at a time. That's how powerful moments have the potential to shape who we become and drive meaningful change. Off the Street Club is an organization that is near and dear to the Chicago advertising community, and Leo Burnett was honored to host the club’s annual holiday luncheon last week. This year's theme, "One Brick at a Time," beautifully highlighted how small moments can stack up to create monumental impacts. Each shared smile, every hand raised, and each moment of support contributes to the vibrant spirit of Off The Street Club. Together, we're laying the foundation for a brighter future for these kids and, in turn, for our community. Thank you to everyone who joined us and made the luncheon a success. Let's continue to build, bit by bit, for a better tomorrow. Please check out their website to learn more and/or to donate: https://lnkd.in/eNnEEqV. #OffTheStreetClub #OneBrickAtATime #ChicagoAdvertising

For its first year as presenting sponsor for the Boston Marathon, Bank of America took a unique approach and reimagined its role by focusing on community impact – turning what is normally a brand-centric marketing activity into a platform for change. “The Human Sponsorship” told the stories of 30 individual athletes and everyday marathoners who run the race for charity and causes near and dear to them through a multi-touch campaign. The result? A record-breaking $45.7 million raised for 168 official charities AND gold, silver and bronze at this year’s Clio Sports Awards. Congratulations to Bank of America and the creative teams at GroupeConnect behind this work. “The Human Sponsorship” also won in the Public Service category at this year's Communication Arts Advertising Competition. #creativecampaign #advertisingcampaign #sportsmarketing #ClioSports #clients | The Clios

Join us for a special live episode of the On Strategy Showcase on December 5 at The Merchandise Mart in Chicago! Our head of strategy, Samantha Cescau, will be on stage with host Fergus O'Carroll and a panel of esteemed Chicago-based industry professionals to discuss some of the best holiday ads from around the world. Get your tickets now to take part in this special experience: https://lnkd.in/gYEn-irt

Believe it or not, millions of Aussies are stuck on internet speeds the rest of the world were using back in 2011. Internet provider Superloop think it’s high time for a refresh and Leo Burnett Australia is helping to deliver.

Spend a couple minutes to learn about our EVP, Executive Creative Director Mariana O’Kelly – an artist, fierce champion of women and motherhood and the leading creative mind behind Special K’s Molly Baz cereal box. Thank you Muse - The Clios for the 2 minutes! https://bit.ly/4fdwCAP #MusebyClio #2MinutesWith #creativeagency #advertisingagency

PRINT Magazine recently highlighted some of their favorite entries from this year’s competition, including our “Naked Trails” for Bear Naked. Together with Outside Inc., our designers crafted a bold, multi-pronged experience, which included the visually stunning and first place winner at the 2024 PRINT Awards in the Brochures and Catalogs category, “The Guide to Hiking Naked: The Essential Handbook for Nude Hikers.” “Naked Trails” was more than just a campaign – it was an outlet for seasoned hikers and an entry point for curious explorers. It redefined how outdoor enthusiasts connect with nature which is core to the Bear Naked brand. Read the story: https://bit.ly/3ArBXFA

“Our work needs to feel as compelling and culturally relevant as the content we binge or scroll past, with narratives that people can relate to, reflect on, and share. No two humans are the same so identifying universal human truths doesn’t come easy. Today’s strategists are expert sociologists.” – Bria Cobb, Sr. Strategist, Leo Burnett In her chat with LBBonline - Little Black Book for their Planning for the Best series, Bria reveals how she and the team cleverly used emotion and a bit of fun to make eye exams unforgettable and other insights on investing in emotion to craft work that resonates. https://lnkd.in/guagtFrU #creativeagency #advertisingagency

Lincoln Hawks. Standout strategist. Inspiring brand marketer. ANA Rising Marketing Star. Last week Lincoln was recognized alongside other Rising Star honorees Jordan Gilliam, Allyson Piatt, and Zachary Register at this year’s Association of National Advertisers Masters of Marketing. Each year, this recognition is given to emerging talent in the industry who demonstrate leadership, innovative thinking and the ability to serve as role models for other up-and-coming marketers. Thank you ANA for shining a spotlight on the future executive leaders of our industry! And a well-deserved congrats to you, Lincoln! ⭐️ #anamastersofmarketing #anarisingstars #creativeagency