Khateeb & Co.

My talk from the 𝐋𝐒𝐈 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐌𝐞𝐝𝐓𝐞𝐜𝐡 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫 𝐒𝐮𝐦𝐦𝐢𝐭 𝐝𝐞𝐟𝐢𝐧𝐢𝐭𝐞𝐥𝐲 𝐠𝐨𝐭 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧. Here's the Big Reveal 👇 #medtech #medicaldevices #medicaldevice #medicaldevicesales #digitalhealth #medicine #medicalsales #roboticsurgery #socialmedia #digitalmarketing

𝟐𝟎𝟐𝟒 𝐬𝐡𝐨𝐰𝐞𝐝 𝐭𝐡𝐚𝐭 𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐬 𝐝𝐫𝐢𝐯𝐞 𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬. 𝐓𝐡𝐞𝐲 𝐜𝐚𝐧 𝐚𝐥𝐬𝐨 𝐝𝐫𝐢𝐯𝐞 𝐌𝐞𝐝𝐓𝐞𝐜𝐡 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧. In 2024, podcasts influenced public opinion, shaped voter choices, and built deep connections with millions of listeners. The lesson is simple: authentic, on-demand conversations are one of the most powerful tools for changing hearts, minds, and behaviors. This same principle applies to clinicians and MedTech adoption. A podcast delivers what other marketing channels cannot: 🔴 Trusted voices sharing real stories of innovation 🔴 Education delivered in a non-disruptive, on-the-go format 🔴 Deeper connections with the decision-makers who matter most Imagine your product featured in a compelling conversation with a KOL (key opinion leader) or clinician. Instead of only a sales pitch from rep, they hear how your technology is changing lives in long form from other KOLs. That’s not just awareness—it’s the start of adoption. Plus it allows you to scale the voice of your KOL to be leveraged by every rep at any time. Podcasts aren’t just content—they’re demand drivers. Done right, they: ✅ Build credibility with clinicians ✅ Educate audiences on product benefits ✅ Spark action and drive early adoption It’s why the fastest-growing MedTech companies are starting podcasts or guesting on others. If podcasts helped influence a presidential election, imagine what they can do for your product. 🎙️Want a deeper dive on this? Comment "podcast" and Ill DM you an episode I recoreded on how podcasts are a key sales channel for medtech. #medtech #medicaldevices #medicaldevice #medicaldevicesales #medicalsales #digitalhealth

Always love my annual return to the Medical Sales Accelerator podcast. This was my 5th appearance! Episode link in the comments. #medtech #medicaldevices #medicaldevice #medicaldevicesales #medicalsales #digitalhealth

Wednesday I'll cover the Technology Adoption curve and what happens before the chasm. Register here: https://lu.ma/bte9vojb #medtech #medicaldevices #medicaldevice #medicaldevicesales #medicalsales #digitalhealth

Many marketers are preparing for their national sales meetings in the new year. But the real work happens AFTER the NSM. So how do you translate the momentum into revenue and pipeline? To answer that I partnered with Showpad on how to do this. (*If you dont know about Showpad click the links in the article to see how theyve helped medtech marketers with sales enablement) #medtech #medicaldevices #medicaldevice #medicaldevicesales #medicalsales #digitalhealth

Last week, Mendaera, Inc. secured $73 million in Series B funding, led by Threshold Ventures, with support from Lux Capital, PFM Health Sciences, and renowned medical robotics pioneer Fred Moll, founder of Intuitive Surgical and Auris Health. Mendaera is redefining medical robotics with its innovative handheld interventional platform, which combines robotics, AI, real-time imaging, and virtual connectivity. Designed to be accessible across multiple specialties and care settings, the platform empowers healthcare providers to meet the rising demand for needle-based interventions with precision and efficiency. Earlier this year, Mendaera expanded its capabilities by acquiring Avail Medsystems’ telepresence technology, enhancing its portfolio with advanced virtual connectivity solutions. At LSI USA ‘24, Mendaera’s Co-Founder & CEO, Josh DeFonzo, sat down with Omar M. Khateeb, Founder of Khateeb & Co. and host of the State of Medtech podcast, for an in-depth interview. You can watch the full discussion on our website and YouTube channel. Congratulations to Josh DeFonzo and the entire Mendaera team on this significant achievement and an impressive 2024 so far. We're excited to follow your continued success!

Tomorrow's topic is 🔥 Link to join our zoom in the comments. Open to all! If you miss it you can find all MGL episodes on State of MedTech #medtech #medicaldevices #medicaldevice #medicaldevicesales #medicalsales #digitalhealth

We made it to episode 200! And we have a good one- which presidential candidate is best for medtech? Listen to the episode and come back here to share your thoughts. #medtech #election2024 #medicaldevices #medicaldevice #medicine #roboticsurgery #digitalhealth

We had an insightful conversation with Maria Sainz, CEO of Hyperfine, Inc., about their portable MRI technology that's making brain imaging more accessible than ever. This innovation could be a game-changer for diagnosing and treating conditions like stroke and Alzheimer's. Imagine getting a brain MRI wherever you are—Hyperfine is making that a reality. Interested in how this could reshape the future of healthcare? Click the link below to listen and learn more. #Medtech #MedicalDevices #BrainHealth #Innovation #Healthcare #Medical

Alphatec Spine did a great job with this patient video. Today on Medtech Growth Levers (12:30 pst) Ill cover what's missing from their strategy. Plus we will also cover Twitter Ads heading into conferences. Register here: https://lu.ma/r9nqn8ic #medtech #medicaldevices #medicaldevice #spinesurgery #medicalsales