IZEA

With tighter budgets and the post-pandemic travel boom behind us, how can travel brands inspire wanderlust? ✈️✨ The answer lies with influencers. Their authentic connections with audiences can drive engagement and inspire travel, even in times of reduced spending. https://hubs.ly/Q02_Pn4W0

Managing successful campaigns in-house can be a challenge, from navigating complex algorithms to measuring ROI and maintaining compliance. That's where influencer marketing consultants and teams, like IZEA’s Managed Services, come in. We handle everything from strategy development to performance tracking, freeing up your team to focus on other priorities. Whether you need help sourcing influencers, creating content, or managing large-scale campaigns, we're here to help your brand thrive in the Creator Economy. ✨ https://hubs.ly/Q02_Crtl0

Social media is officially the new starting point for shopping. Platforms like TikTok, Instagram, and YouTube are where today’s consumers discover, research, and even purchase products—all driven by the power of influencer content. IZEA's 2025 Trust in Influencer Marketing Report reveals that 86% of people now search social media before buying something. The data also highlights how influencers’ authenticity and trustworthiness are shaping consumer decisions, with features like tutorials and product demos playing a critical role. As platforms continue enhancing shopping tools like TikTok Shop and Instagram Shops, the consumer journey has never been more seamless—from discovery to checkout, all in-app. For marketers, this is a huge opportunity, I break it all down in my latest blog post. Check it out here 👇 How is your brand adapting to this social-first shopping shift? #CreatorEconomy #InfluencerMarketing #SocialCommerce #MarketingTrends

Need an afternoon pick-me-up? ☕ Check out our influencer collab with International Delight Iced Coffee!

Wellness isn’t just a personal goal — it’s a booming movement. With 89% of people prioritizing their well-being, health influencers have become essential for connecting with proactive, wellness-focused audiences. https://hubs.ly/Q02-YwlS0

Behind every successful influencer marketing campaign is a solid foundation of trust and alignment. Our blog post looks at why due diligence is crucial in influencer marketing and lists essential steps for vetting influencers and minimizing risks while maximizing campaign success. 📈 https://hubs.ly/Q02-L45d0

With 97% of Americans considering their pets family, it’s no surprise the pet industry hit $147 billion in 2023—and it’s still growing. 🐕 🐈 Consumers are ready to splurge on their furry friends, and pet influencer marketing is your ticket to authentic engagement and increased sales. Discover why people love pet influencers, how to find the perfect partner, and key strategies to unleash real results. 🐾

Choosing between managing campaigns in-house or partnering with an agency can shape the success of your influencer marketing strategy. DIY offers creative control and cost savings, while agencies like IZEA bring expertise, expansive creator networks, and efficient execution to the table. 🕹️✨ Discover the pros and cons and how to decide which path aligns with your gaming brand’s goals.

Wellness apps have skyrocketed post-pandemic as people prioritize mental and physical health. Influencer marketing can be a game-changer for promoting these apps, driving awareness and trust. Our blog explores how authentic creators are helping well-being brands thrive through relatable storytelling and community-driven engagement. 📲

Check out some of our favorite IZEA-run influencer campaigns in our November Wrap! 💜 #InfluencerMarketing