Institute for Advertising Ethics

We're excited to share the launch of our new Green Shield course — the first training developed for the ad industry to incorporate social science research on climate-related communications. Enroll in the FREE course at https://lnkd.in/gAe52Pps You can read more about the training on ADWEEK at https://lnkd.in/g-A7hEQG If you want to learn more about the work we're doing, read our Charter for Greenwash Prevention at https://lnkd.in/eAR9sDE8 #EthicalAdvertising #Ethics #Advertising #Greenwashing

“We will cut through the slick PowerPoints and the consultant speak and hold you accountable.” That's Joshua S. Levy, the US attorney in Massachusetts, calling today's $650 million deferred prosecution agreement with McKinsey a warning to everyone in the profession. You can not affordably avoid ethics. https://lnkd.in/gDSunb3N

Check out the 3rd Edition of the Institute for Advertising Ethics Bulletin! In this edition, we share insights from two new research articles on the impact of ethics training for students. Do you want to get these delivered straight to your inbox? Subscribe to our email newsletter at https://lnkd.in/gqdPuZU3 #IAE #AdEthics #MarketingEthics #Ethics

We are incredibly grateful to the Bloomberg Center for Public Innovation at Johns Hopkins University and Devesh Raval, Deputy Director of the Federal Trade Commission, for including the Institute for Advertising Ethics in a special brainstorming lunch. The lunch brought together a remarkable group, including @Pietro Ortoleva (Princeton University - Head of Behavioral Economics), Filipe Campante (Bloomberg Chair at Johns Hopkins School of Advanced International Studies (SAIS)), and Maurice Kugler (Professor of Public Policy and Economics at George Mason University. Lunch included an exchange on the paper "When Product Markets Become Collective Traps," which explores how platforms like TikTok and Instagram can lock users into harmful engagement patterns driven by social pressures. The concept of "Product Market Traps"—where even non-users bear spillover costs—was a focal point. Key takeaways : •Rethinking welfare: Over 60% of TikTok users and 50% of Instagram users surveyed indicated they would prefer a world without these platforms, challenging traditional assumptions about consumer welfare. • The study found that many people would actually pay to have everyone, including themselves, stop using platforms like TikTok and Instagram. For example, TikTok users were willing to pay an average of $28, and non-users would pay even more—$67 on average—to see everyone off the platform. This highlights how much people value a world without these platforms, driven by the negative effects these systems have on both users and non-users. •Broadening the lens: The externalities affecting non-users demand new approaches to welfare measurement that better capture societal impacts. • The ethical imperative: Advertisers and platforms are critical in addressing these issues through thoughtful, ethical practices. This informal yet engaging conversation was a powerful reminder of the importance of interdisciplinary collaboration between academics, policymakers, and industry leaders. Insights like these drive the IAE’s mission to foster ethical advertising practices via the Certified Ethical Advertising Executive, refine tools like the IAE Ethics Toolkit, and advance initiatives like GreenShield to equip and protect professionals and consumers and drive market integrity. Thanks again to our new friends for such an energizing exchange of ideas. These discussions are critical in shaping outcomes for a more ethical marketplace that serves everyone better. Tom Triscari Brian Wieser, CFA Lou Paskalis Alison Taylor Jeffrey Greenbaum Lee Peeler Wally Snyder Wayne Matus David Shonka Peng Hwa Ang JoAnn Stonier Kendra Clarke John Osborn Annegret Schmucker Rishad Tobaccowala Kenneth ZinnTom Denford Anna R McAlister JoAnn Stonier

It's great to see the FDA is rolling out new rules for TV pharmaceutical ads, but 15 years (yes, FIFTEEN YEARS) to craft these guidelines for them to still not cover channels like social media, influencers, and telehealth companies is a red flag for me. The time of spending years to develop guidelines is behind us; the industry moves too fast for anyone to think that will work. This is why stronger self-regulation (and co-regulation) is so critical to the advertising industry. We can't rely solely on government regulation to ensure advertising remains ethical, we have to take it upon ourselves to develop guidelines and enforcement protocols that keep up with the industry. It's nothing against the FDA, but this is how we see government regulation working: it's outdated and fails to be comprehensive (among other concerns). It's why we need to revisit self-regulation to ensure it's addressing the immediate needs while collaborating with government bodies for enforcement. #Ethics #Advertising #Marketing #AdEthics #MarketingEthics #Influencers #FDA #SelfRegulation https://lnkd.in/gGHWxkZK

Have you read the 2024 Deloitte Gen Z & Millennial survey results? According to the report, 2 in 10 Gen Zs and Millennials have already changed jobs or industries to align with their environmental values, with another quarter of both cohorts planning to do so in the future. How is your company responding to this shift?

By @Seth Godin "At All Costs" "Principles have a priority. Isaac Asimov’s three rules of robotics were: *First Law A robot may not injure a human being or, through inaction, allow a human being to come to harm. *Second Law A robot must obey the orders given to it by human beings except where such orders would conflict with the First Law. *Third Law A robot must protect its own existence as long as such protection does not conflict with the First or Second Law. We’d like to think we can honor everything we believe in, every time, but of course, the difficult work of having principles is that we must put some ahead of others. If one of your principles is 'win at all costs,' then you have no other principles." November 4, 2024.

IAE Principle 1: Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards in serving the public. At IAE, we’re driving a future to normalize better behavior in the advertising business. In addition to the flagship Certified Ethical Advertising Executive (CEAE), the new Green Shield Certification and tailored planning and workflow tools support every professional in building responsible, sustainable campaigns. With initiatives like the IAE Ethics Toolkit and GreenShield Certification, we empower leaders to uphold trust and integrity across the industry—from safeguarding consumer trust to reinforcing company reputations and attracting the next generation of superior talent. 🌍✨

It's #GlobalEthicsDay, and I'm thinking a lot about trust (or lack thereof). It's become such an issue over the last decade that Oxford Dictionaries Word of the Year in 2016 was post-truth. We live in a world where misinformation runs rampant and trust in media, businesses, and most of all, governments & politicians has eroded. People look to "alternative facts" that fit their beliefs, and there's no shortage of those options out there. Combine it with the speed technology is advancing, specifically AI, and trust really is a commodity. It's terrifying to see just how much trust has eroded. You almost can't trust anything you see online without digging deeper, something not everyone will do. I can't think of a more timely example than the FEMA response to Hurricane Helene. Misinformation has gone wild with claims that FEMA's disaster recovery funds have been spent on sheltering immigrants, or that by requesting assistance from FEMA they may come take your property/land. This misinformation has spread so wide, due, in large part, to political leaders trying to incite fear for their own gain. But it has life-and-death consequences, forcing FEMA to pause door-to-door outreach due to threats. Threats from people who did not trust FEMA. Thankfully, they have been able to resume outreach, but what was lost during the pause? How many people were injured, stranded, or starving that couldn't receive help, because FEMA was unable to do their job safely? We shouldn't need "myth or fact" resources for everything, but that appears to be the direction we're heading. Trust has never been in such short supply. We, as a society, owe it to each other to do better. And let me be clear, the truth is nonpartisan. Carnegie Council for Ethics in International Affairs #Ethics #Trust #EthicsEmpowered

Check out the 2nd Edition of the Institute for Advertising Ethics Bulletin, now coming to you conveniently here on LinkedIn! Do you want to get these delivered straight to your inbox? Subscribe to our email newsletter at https://lnkd.in/gqdPuZU3 #IAE #AdEthics #MarketingEthics #Ethics