Influ2

G2 has announced their Winter Awards, and Influ2 has once again been recognized as a leader in account-based advertising! A huge thanks goes to our customers for sharing their feedback – you are the wind beneath our wings. Here’s to reaching even greater heights together in the year ahead 🕊️

According to Gartner, 90% of sales and marketing teams recognize the importance of alignment, yet many remain unsure how to achieve it. At CyberMarketingCon, Daniel Bleichman from Cato Networks, den kozlov 📌 from Influ2, and Maria Velasquez from Cybersecurity Marketing Society shared actionable strategies for bridging the sales and marketing gap. Key takeaways from their session: ✅ Optimize ICP around LTV to enhance NRR ✅ Use contact-level ads and intent signals to boost conversions ✅ Align content with the sales cycle to maximize relevance ✅ Set goals around pipeline and revenue vs. leads ✅ Remember: marketing and sales win together or lose together.

Attribution tells you who gets credit. Influence shows you what made an impact. In B2B, the buying journey is never linear. A conversion might happen after direct outreach. But it could be an ad that sparked the initial interest, even if it didn’t result in a form fill or trackable action. Measuring influence fills the gaps attribution can't, helping you understand how your programs truly drive pipeline and revenue. Learn more about how to measure influence and see the bigger picture: https://bit.ly/3Vlwt6f

We had a very productive day at our Boston User Group event! 🎉 From a preview of Influ2's product roadmap to sharing success stories and best practices, it was great to see our community come together. Big thanks to everyone who joined us: John Ryan, Amy Grucela, Bailey Creeden, Margaret Forbush, Sarah Henault, Mike Marshall, Lindsay Moriarty, CMP, Colleen Murphy, Emily Tourtillotte, Hannah DeRoche, Meghan Ziegler. Until next time, Boston!

At Influ2, we never miss an opportunity to appreciate each other. Today, we want to thank you all for being an essential part of our story. Happy Thanksgiving! 🦃

Sales and marketing alignment gets talked about so much it’s practically a buzzword. Yet many teams still struggle – competing for attribution, chasing different audiences, and losing sight of shared goals. The solution? Contact-level advertising. It’s designed for marketers who want to target the same audience sales is pursuing. Want to learn how to integrate contact-level ads into your strategy? Join den kozlov 📌, VP of Growth at Influ2, Maria Velasquez, CGO & Co-Founder at Cybersecurity Marketing Society, and Daniel Bleichman, Director of Corporate Marketing at Cato Networks, at CyberMarketingCon this December: https://bit.ly/3OnJMzo

Account-based advertising is all about pinpoint accuracy. But as you target larger accounts, it becomes challenging to reach the right people. Without a more precise approach, your ABM efforts can quickly turn into wasted time and budget. This is where contact-level targeting comes in. It lets you zero in on specific decision-makers so you can focus your efforts where they matter most. Read more about how to build higher-converting programs in our guide: https://bit.ly/3Crakgv

Salespeople constantly walk a fine line between personalized and too personal. A "humanized" approach is the key to avoiding the pitfalls of overstepping. It focuses on a prospect's real needs and pain points instead of sharing unnervingly specific details about them. Here’s our take on finding the balance between meaningful personalization and borderline-creepy outreach.

The spookiest day of the year is here, and we marketers have our own frightening tales to share 👻 Like that time you sent the wrong newsletter to the wrong audience? Or when a typo went unnoticed on your website until a customer pointed it out? And let’s not forget those MQLs that haunt us – generated, reported, but completely ignored by sales. But we’ve got a solution to that last one. We’ve developed an actionable playbook to help you connect with the living and steer clear of the “living dead.”

Hosted by Influ2's Head of ABM, Anna Tsymbalist, this panel is a must-watch for anyone looking to master a successful GTM strategy 👑 Our expert guests dive deep into every critical element of a successful ABM program – from audience selection and segmentation to budgeting and alignment with sales. Plus, the webinar wraps up with an actionable playbook for reviving stalled opportunities. You can watch the full recording here: https://bit.ly/3NRYVbL