𝐑𝐄𝐀𝐋 brands find 𝐑𝐄𝐀𝐋 results on Icon Source. Check out these numbers from Caktus.ai‘s latest athlete influencer campaign and their surge of success. #IconSource #CactusAI #NIL
Icon Source
Advertising Services
Denver, Colorado 1,612 followers
Connecting aspiring brands with pro and collegiate athletes in a secure & trusted marketplace to reach new opportunities
About us
Historically, affinity marketing through celebrity endorsements was an exclusive arena only accessible to big brands and big names. This doesn’t make sense in a world where social media and online platforms have transformed our ability to access and interact with each other. Founder Chase Garrett, an award-winning leader in Sports Marketing, recognized the incredible opportunity that an online marketplace could provide for sports endorsements across brands, agents, and athletes in untapped segments of the industry. Icon Source has innovated the relationship between athletes and brands by providing expert strategy and production services along with its unique, on-demand marketplace platform. AGENTS/ATHLETES: No Signup/Subscription Fees Icon Source allows for agents to scale their efforts in order to bring more opportunities to their athletes. Agents can pick and choose the opportunities they know are best fit for their athletes as well as bring the most value to a brand. This allows agents and athletes to maximize their opportunities and overall earning potential. Icon Source tears down barriers through its exclusive online marketplace, while benefiting all current players. BRANDS: Icon Source is designed for national and local brands, both large and small. It allows your brand to execute short-term, time-sensitive engagements to broaden impact across multiple markets simultaneously. It is designed for brands to have access, engage, and acquire athletes for endorsements, appearances, speaking events, and social media in order to build their brand authority. We provide an efficient workflow, clear conversations, and simple preloaded contracts. This process allows for brands to save time, money, and open opportunities once only available to a few companies.
- Website
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http://www.iconsource.com
External link for Icon Source
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Denver, Colorado
- Type
- Privately Held
- Founded
- 2018
Locations
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Primary
Get directions
Denver, Colorado 80211, US
Employees at Icon Source
Updates
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Agree or disagree?
I recently responded to a post with the below comment and felt it was worth sharing. Happy to hear peoples thoughts or arguments. Fair Market Value depends on the industry, endemic/non-endemic brand, brand's perception in the market, deliverables, brand competitiveness, and brand financials. It is difficult or impossible to create blanket FMV for athletes because each deal can be infinitely specific. When I was signing athletes at Red Bull, we could undercut the competition because of the value Red Bull brings to an athlete's overall brand vs. an insurance company or something that deteriorates the athlete's brand. An athlete's specific interest can also dramatically increase their value depending on a brand's motives and where they need to specifically talk to the market. Athletes are not out-of-home ad buys or digital ad buys; they are humans that are 100% unique. Why has this never been a topic with pro athletes who have been doing NIL deals for over 50 years or longer? NIL is not new and has always existed, including with very young athletes from action and alternative sports. The weirdest thing about college NIL is the fascination with how much athletes are paid. This drives opportunities with new brands away from entering the mix.
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We are extremely excited to work with University of Maine and help provide NIL resources for their student-athletes, athletic department, and local businesses. It's and exciting day for us at Icon Source! #NIL #AthleticDepartments #sportsmarketing https://lnkd.in/ewXNGEhP.