Hotwire

PR professionals: it's time to showcase your strategic impact. Spots are filling up! Join us on November 18th for our virtual session as part of AMEC Measurement Month: "Securing PR a Seat at the Table: Proving Business Value with Data & Analytics." https://lnkd.in/evsvJDak Join Johna Burke, CEO ofAMEC Measurement and Evaluation, Matt Oakley, Global Head of Data & Analytics at Hotwire, and Natan Edelsburg, Chief Partnerships Officer at Muck Rack, to learn how PR can secure a seat at the executive table by demonstrating tangible business impact. They will dive into how PR teams are leveraging data and analytics demonstrate their influence and provide useful frameworks that PR and Comms professionals can use to transform measurement into a strategic asset that drives business focus and outcomes. Save your seat now! https://lnkd.in/evsvJDak

We're packing our bags for OpenText World in Las Vegas! We can hardly wait to see Hotwire and OpenText's shared vision of 'Information Reimagined—Art Inspired by Global CIOs,' an eight-piece digital art collection that reveals the unexpected beauty of AI through the lens of the CIO.  https://lnkd.in/eHQucxPc

Go beyond efficiency in AI. November 19th. Stay tuned. #AIBeyondEfficiency #CustomerCentricAI #AIInnovation

As business leaders demand strategic data-driven initiatives where proving ROI is paramount, Public Relations and Communications teams are under increasing pressure to prove their strategic value. As part of the AMEC Measurement Month 2024 Global Education Program, join Johna Burke CEO at AMEC Measurement and Evaluation as she speaks with Matt Oakley, Global Head of Data & Analytics at Hotwire and Natan Edelsburg, Chief Partnerships Officer at Muck Rack, about how PR can secure a seat at the executive table by demonstrating tangible business impact. November 18th at 3:30 GMT/ 10:30 am ET. https://lnkd.in/evsvJDak During this chat, they will dive into how PR teams are leveraging data and analytics demonstrate their influence and provide frameworks and recommendations on how can they transform it into a strategic asset that drives business focus and outcomes. Register now and mark your calendars for November 18th:

We are beyond excited to share that Hotwire and eBay have been recognized with a Silver award at the annual AMEC Measurement and Evaluation Global Awards for Best Use of a Measurement Framework category! This achievement is a testament of our relentless collaboration with clients on the development of measurement and insight frameworks that lead to real-time decision-making and data-driven results. A huge thank you to eBay for being amazing partners and to AMEC for this recognition. Here’s to celebrating this milestone and continuing to set the standard in measurement excellence! #AMECAwards #MeasurementFramework #PRMeasurement

Don't miss this opportunity to catch Heather Kernahan's workshop - and build a personal and company brand that delivers! Grab a seat today, and meet Heather in person. #WomenInTech #Leadership #Innovation #PersonalBrand

Does this sound familiar? Like 73% teams questioned in our latest report, you and your team: ✔ Collect data from many sources and automate most data processing tasks. ✔Use advanced analytical techniques; and ✔ You have well-developed reporting and visualization capabilities, so that ✔ These efforts are leading to improved stakeholder engagement. If this sounds like you, good news! Your team could see significantly improved benefits through a few shifts. Take the next step to deeply embed data- driven decision making in your organizsational culture. Read our latest State of Data & Analytics in PR and Comms Report, to find out more and get into your data flow: https://lnkd.in/eeCMYtcg   If you need help in driving your analytics maturity forward, reach out to Matt Oakley. He’d be happy to help.   #Data #Communications #PR  

On Thursday in Sydney, Hotwire Australia hosted the first Flip the Focus event. Fearless and wide ranging conversations were had, on the issues women face in tech - and how to shift them. There were huge stats, big learnings - and laughs too. Great questions from the audience and insightful debate. These are systemic and important conversations, and won't be solved immediately. Thanks to the fantastic panel; Noga Edelstein Claire Waring Karissa A. Breen (KB)and Melissa Cullen GAICD, our Host Jen Dobbie, and to everyone who made time to come to the event; to the Hotwire Australia team; and exceptional event photographer, Natalie Page. Subscribe and listen the Flip the Focus podcast to hear interviews with Ida Tin Heather Kernahan and more! Listen now on Apple Podcasts https://lnkd.in/grYvagAd #WomenInTech #Tech #Creativity #Leadership #Cybersecurity #Funding #FemaleFounders #Comms #PR

In the second issue of Hotwire's B2B Marketing Brief, I write about a very common mistake I see marketers make when it comes to #ABM and #DemandGen. I encourage you to check it out along with other great articles from ROI·DNA's Juanita Baker and Hotwire Asia Pacific's Anol Bhattacharya https://lnkd.in/d7tbbs5E What are your thoughts? Are you getting ABM and Demand Gen muddled up? And is it holding you back from truly optimising either? Let me know. #B2BMarketing #ABM #ABX

Yesterday, in London, we hosted a thought provoking breakfast event on one of the most pressing issues facing communications professionals today. Featuring a panel of experts including the CEO of Full Fact, Chris Morris, the founding Editor-in-chief of WIRED UK, David Rowan, and our very own Adele Breen, we discussed how organizations can navigate the complex and often dangerous waters of #misinformation and #disinformation. Thank you to everyone who joined us - we left feeling ready to take on the challenges impacting our industry. Over the next few weeks, the team will be revealing some of biggest talking points from the discussion... watch this space. #Technology #Communications #PR