Hot Paper Lantern

Congratulations to our client Players Health and CEO Tyrre B. on the announcement of $60M Series C raise! This raise made waves yesterday garnering attention from Sportico, Axios, Fortune, Twin Cities Business, Sports Business Journal, Coverager® 🐿️, The Insurer, The Wall Street Journal, Minneapolis/St. Paul Business Journal (MSPBJ). We're excited to be an extension of your team and looking forward to big things in 2025. Link to Sportico article in the comments! #insurance #fundraise #PlayersHealth #client 

📈 Mariner's Jeff Krumpelman was on Yahoo Finance's Morning Brief recently, where he offered his perspective on what makes NVIDIA "just a beast." Touching on the company's exceptional revenue growth, profit performance, and competitive advantages within the chip landscape, Jeff once again reaffirms his reputation as a trusted expert in market analysis and commentary. 📺 Watch the full segment here: https://bit.ly/4eOs96K #Nvidia #marketcommentary #economist #investment #broadcastmedia

In the spirit of giving thanks, we’re grateful for strategic, effective, and engaging communications. Strong communications approaches are key to successfully connecting with audiences. Some of these include: 💪 A powerful internal communications plan 🗣️ Transparency with your audience 📲 Multichannel outreach 🚨 Effective crisis management 🤝 Employee engagement What else would you add to this list? Comment below with your additions. #communications #internalcommunications #publicrelations

📣 News Consumption Evolution 📣 A recent Pew Research Center study found that about 20% of adults and 37% of adults under 30 are now getting their news from individual creators rather than established news outlets. The study also found that only 23% of news influencers have experience in the news industry. 🤳 News influencers who do not have a background in objective journalism might show bias or lack a thorough understanding of the topics they cover. Relying on them can lead to exposure to misinformation and erode trust. Essentially, news influencers without an objective media background and their increased influence may exacerbate the ongoing flood of misinformation prevalent on social media. At Hot Paper Lantern, we believe objective communication is critical to finding our way through this ever-shifting media landscape. How do you think this trend will shape the future of journalism and marketing? Share your thoughts below. 👇 Read more via Morning Brew: https://lnkd.in/evnsaKJ3 #journalism #mediarelations #publicrelations

🌶 Let’s get to know Kim Bentley, HPL’s Director, Marketing Communications and newest team member, a little better! We sat down with Kim to learn more about her. Read some of our conversation below.   Hot Paper Lantern: What do you like most about your role? Kim Bentley: What I love most about my role is that I get to work with a team, and a very talented one at that. I also enjoy serving clients across various industries and marcom topics. It’s never dull and keeps me healthily challenged.   HPL: What news do you read daily to stay on top of trends and the news cycle? KB: For marcom and content, various LinkedIn channels, including The Marketing Millennials and Visual Capitalist. For news, NPR and Katie Couric Media on Instagram.   HPL: Can you describe a challenging project you tackled and aced? What made it so rewarding? KB: To date at HPL, the most challenging yet rewarding project I have tackled is helping position one of our clients in a constantly evolving industry. Our research and foundational strategy set the client up for successful execution and positive outcomes across its intended channels. HPL is passionate about helping solve those challenges by being an extension of in-house marcom teams. Having been in the shoes of in-house marketing communication leaders, I understand the difficulties of facing limited resources, time, and budget while trying to execute the strategic and creative elements that contribute to the success of marketing communication campaigns.   HPL: What’s a valuable lesson you’ve learned from a work experience, good or bad? KB: I have been fortunate to work with several outstanding leaders throughout my career, and I wish I could write a chapter about each of them and the impact they have had on me. However, I will focus on a few key leadership aspects I observed while working at the Cincinnati Reds. First, effective leadership involves recognizing the skillsets of employees that can benefit the organization, often before the employees realize their potential. It is essential to engage them in discussions about these skills to explore pathways that can lead to mutual success. When it comes to training, a practical approach is to follow this principle: “I do, you watch,” “I do, you help,” “You do, I help,” and finally, “You do, I watch.” This gradual process sets employees up for success as they gain confidence in their abilities.   HPL: What’s your favorite aspect of our company culture? KB: What I love most about the company culture is the essence of teamwork. It’s never all on one person, and everyone knows when to ask for help or offer it.   HPL: What do you do for fun? KB: My husband Luke and I love to spend time with our dog and many cats. We also love to travel. And I love bourbon–I’m from Kentucky and live right smack dab in the middle of the bourbon trail. Bulliet, my hometown-distilled bourbon, is my go-to.   🌟 Join us in welcoming Kim and recognizing the great experience she brings to HPL!

🔦Client Spotlight!🔦 drive21, Inc.’s Founder and CEO, Warren Godridge, recently shared his expertise in experiential marketing and branding with MediaPost, emphasizing that brands must consider a fan's event experience beginning when they start their journey to the stadium.   In the article, Warren explores this topic and other often-overlooked strategies for stadium advertising and fan engagement that can enhance the fan experience and improve brand ROI.   Read more in the article linked in the comments.   #stadiumdesign #fanexperience #clientspotlight #advertising

We at Hot Paper Lantern are hiring freelance media relations support to add to our talented team and growing needs in the following areas/verticals:  💲 National Business  💻 Technology  🤖 Artificial Intelligence  💾 Data  📺 Broadcast We are looking for strong and strategic media relations professionals who specialize in and can expertly execute one or more of the verticals above. If you are or know of any freelancers who may fit the bill, please contact me directly with your resume. #publicrelations #mediarelations #freelance #opentowork #hiring #PR

It is #InternationalStressWeek, and for many, today is a stressful day. Stress and knowing how to address, mitigate, and work through it is a critical aspect of being a successful professional. So, how does our team handle the big and little stressors we run into? Swipe through the images below for our personal tips. We’re curious: What works best for you? Share your stress management techniques in the comments. #stressmanagement #communications #selfcare

In 2023, retailers sold $12.2B of Halloween candy, costumes, decorations, and more. So, how were retailers expected to keep up with demand? Advantage Solutions' proprietary Halloween shopper data made headlines with its predictions. According to Advantage, in 2024: 🍬80% of Halloween shoppers will purchase goods at mass retailers 🍬 Half of shoppers will spend $51 or more on candy 🍬59% will spend $51 or more on Halloween food Read more in Industry Dive, Yahoo Finance, Quartz, Scripps News, & ESM - European Supermarket Magazine – all linked in the comments. 🎃 How much did you spend on Halloween this year? Let us know in the comments. #halloween #advantagesolutions #mediarelations #clientwins #grocery #retail

🌶 🌶 We're excited to officially announce we've been named the Agency of Record for Players Health. Players Health is a leading provider of insurance products and services, offering general liability, employee benefits, sports safety data, and NIL protection, among others. Their offerings are designed to help organizations manage and mitigate risk, ensuring athletes are safeguarded both on and off the field. Our team will promote Players Health’s mission through a comprehensive PR strategy, focusing on media relations, content development, and thought leadership. #publicrelations #sports #youthsports