Highwire

I love this story from Forbes' Ken Silverstein because it talks about the actual impact AI is having and has had. ❤️ There's a lot of hype around generative AI, but its impact so far has felt very elusive to me. ❓How has it helped the world? Our climate? Ken notes that Pacific Gas and Electric Company, among other utilities, have used AI to predict the timing and location of fires and determine weather patterns. With it, utilities can more effectively manage the grid, stop wildfires, and more. Quite inspiring 🤩 Let me know if you've seen other inspiring uses of AI out there, especially for climate. I'd love to learn about them! 🤗

"There’s this misconception that DEI only benefits certain groups. But when we transform our workplaces, we heighten cultural fluency, empathy, and collective understanding. That benefits everyone." On the latest episode of the Inclusive Leader Spotlight, I had the privilege of speaking with Ayanna Anderson, MPS, MS , Senior Vice President of Diversity, Inclusion, and Belonging at Highwire Ayanna brings a wealth of insights from her 20+ years in communications and DEI leadership. Her unique blend of lived experience, strategic thinking, and cultural humility makes her a powerful advocate for transformational change. How do we create workplaces where people not only want to join but want to stay? Listen to the full episode to hear Ayanna's insights. Here are just a few highlights from our conversation: 💎 Retention is Greater Than Recruitment Organizations often pour resources into recruitment, but what happens after someone joins? Are they thriving, or are they surviving? Ayanna’s approach focuses on creating inclusive experiences that make employees proud to call their workplace a career highlight. 💎 Accountability for Everyone At Highwire, DEI isn’t just an HR initiative—it’s embedded into every employee’s performance goals. From advocating for body neutrality to fostering cultural fluency, each team member contributes to an inclusive culture. 💎 Moving from Call-Outs to Call-Ins Confronting microaggressions and biases can be uncomfortable, but Ayanna champions a restorative framework by focusing on intention AND impact. It’s not about canceling people for making mistakes; it’s about learning, growing, and changing behaviors for the long term. 💎 The Lifelong Learning Mindset Ayanna reminded us that DEI work is never truly finished. She urges leaders to continuously expand their toolkits, even in unfamiliar areas like AI or startups. Leaders must go outside their comfort zones and seek opportunities to grow. The future demands it. These are just a few of the gems Ayanna dropped during our conversation, but there’s so much more! 🎧 Ready to dive deeper? Listen to the full episode here. https://lnkd.in/g72STADt 👉 If you found this conversation valuable, share it with your network to spark meaningful dialogue on building inclusive workplaces.

The November edition of the Highwire newsletter is here. Danny Maiello shares predictions of what's in and what's out in 2025.

Last week, our Energy & Sustainability team brought together sustainability leaders Dana Beckman, Kathy Mulvany, and Mia Ketterling for a dynamic discussion on the evolving approaches to sustainability. Moderated by Talib Visram, the panel explored how to navigate expectations and perceptions around "social impact" and "ESG”. Watch now ➡️

2024 is a turning point for social media. With audiences moving to alternative platforms like Bluesky and Threads, it’s time for brands to rethink their channel strategies. Our latest blog breaks down what you need to know: 🌍 How diverse audiences are reshaping engagement 📱 Why Bluesky and Threads are key to future strategies 🚀 How new players and shifting cultures are opening up fresh opportunities Don’t get left behind—learn how to adapt your strategy for success in 2025 👉 https://hubs.li/Q02YM2Vs0 #SocialMediaStrategy #Marketing #SocialMediaTrends

Feeling grateful today for the support and engagement from clients and colleagues last week 🙏 . Our Energy & Sustainability webinar was a fantastic opportunity to glean insights from our most trusted clients and provided unique perspective for HW’s latest thought leadership piece on what’s in and what’s out in 2025. Have a look below! The learnings kept coming as I had the opportunity to speak at PG&E’s Marketing & Communications Seminar — right on the heels of their incredible Innovation Summit. Always energizing to collaborate with our marketing and advertising partners as we continue to drive impactful change at our nation’s largest utility. Energy & Sustainability webinar: https://lnkd.in/gi6W6-Cj 2025 Predictions - What's in and what's out: https://lnkd.in/g6K-n-ec PG&E Innovation Summit: https://lnkd.in/gzhwY2sq #Innovation #Sustainability #ThoughtLeadership #Collaboration #Marketing #Energy #FutureTrends #Community #Integration

Why We Give Back💙 Ahead of #GivingTuesday, our team recently took time to share their stories and motivations for giving back! Hear directly from our employees about why community support matters and the causes closest to their hearts.

In the fast-moving world of communications, change is the only constant. Adapting strategies to meet people where they are today is key. While we can’t predict the future with certainty, analyzing trends helps us get closer. Dive into our 2025 predictions to see what’s in and what’s out! https://hubs.li/Q02YgxRC0

Final Reminder! Our webinar on the approach of sustainability is tomorrow! Don’t miss this chance to hear Dana Beckman, Kathy Mulvany and Mia Ketterling on how they’re managing expectations around ESG and social impact across industries. Moderated by Talib Visram, secure your spot now! 📅 Tomorrow, November 14, 2024 🕒 Time: 2 PM ET/ 11 AM PT 🔗 Register now https://hubs.li/Q02X__Wx0 #Sustainability #ESG #FinalReminder #SocialImpact #Leadership #Webinar

For this year’s Native American Heritage Month observation, Highwire PR is thrilled to link arms with Diné (Navajo) artist, Vanessa Bowen. Vanessa Bowen (they/them) is a Diné (Navajo) product designer committed to creating equitable experiences. As Principal of Bowen Creative LLC, they fuse Indigenous wisdom with innovative design to develop impactful solutions. Bowen is passionate about amplifying Indigenous voices and driving social change through their work. Vanessa designed a special mandala design that captures the Navajo belief of Hózhó–beauty and harmony–which is foundational to Diné lifeways and thought. Hózhó extends beyond ourselves and recognizes the universal connection to each other, the natural world, and into the spiritual aspects of experience which moves beyond what our senses can perceive. Hózhó is deeply personal and is also referred to as "walking in beauty.” The Beauty Way Hózhóogo naasháa doo Shitsijí’ hózhóogo naasháa doo  Shikéédéé hózhóogo naasháa doo  Shideigi hózhóogo naasháa doo  T’áá altso shinaagóó hózhóogo naasháa doo  Hózhó náhásdlíí’ Hózhó náhásdlíí’  Hózhó náhásdlíí’ Hózhó náhásdlíí’ In beauty I walk With beauty before me I walk With beauty behind me I walk With beauty above me I walk With beauty around me I walk It has become beauty again.