Hard Rock International announces the global launch of Unity by Hard Rock™, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock's portfolio of more than 200 locations including hotels, casinos, cafes and Rock Shops around the world. The iconic hospitality, entertainment and lifestyle brand is celebrating how its broad spectrum of guest offerings have "Come Together" under the loyalty program with a little help from its friends: global soccer and cultural icon Lionel Messi; GRAMMY®-nominated, multi-platinum-selling singer/songwriter Noah Kahan; EGOT-winning critically acclaimed, multi-platinum artist and producer John Legend; and GRAMMY® Award-winning global superstar Shakira. They star in Hard Rock's omnichannel marketing campaign that begins today and features The Beatles' classic song, "Come Together," recorded exclusively by Kahan for the project. Read: https://lnkd.in/ezUHwHPw #ComeTogether #UnitybyHardRock
About us
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.
- Website
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http://www.hardrock.com
External link for Hard Rock International
- Industry
- Hospitality
- Company size
- 10,001+ employees
- Headquarters
- Davie, FL
- Type
- Privately Held
- Specialties
- Restaurants, Hotels, Casinos, Live Music, Hospitality, and Retail
Locations
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Primary
Get directions
5701 Stirling Road
Davie, FL 33314, US
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Get directions
3771 S Las Vegas Blvd
Las Vegas, NV 89109, US
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Get directions
918 N Atlantic Ave
Daytona Beach, FL 32118, US
Employees at Hard Rock International
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Lori Ness
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Maud Chollet-Vergé
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Amanda Perlyn Jackson
Vice President of Global Field Marketing- Hard Rock Hotels at Hard Rock International
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João Manuel Santos da Cunha
General Manager｜10+ Years of People Experience｜Business development｜Revenue Management｜High Profitability｜Large Venues｜Successful S&M｜Tech…
Updates
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Elevate your experience at Hard Rock locations worldwide with the Unity™ by Hard Rock Mastercard Credit Card from Hard Rock and Bread Financial! Whether it’s your daily coffee, weekly groceries, dining experiences or travel bookings, earn Unity™ Points₂ every time you use your card on purchases to add rhythm to your life and bring you closer to exciting rewards, exclusive events and unparalleled experiences. #HardRock #UnitybyHardRock Read More: https://lnkd.in/eyYmrtQ2 Apply Here: https://lnkd.in/eh5qqQN9
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Today, Hard Rock International, Hard Rock Cafe and Hard Rock Hotel New York appeared on Good Day New York to present a $10,000 check and food donation to the Food Bank For New York City! This aligns with our core values of "Love All, Serve All" and "Take Time to Be Kind." In the last 5 years, Hard Rock International has proudly donated $23 million to important causes worldwide. #HardRockHeals #GoodDayNY #FoodBankNYC
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MusiCares Foundation helps the humans behind music because music gives so much to the world. On Giving Tuesday, we wanted to highlight the efforts of Kirk M. Sommer of WME | William Morris Endeavor, one of the most respected minds in the music industry, who has generously offered his time to help raise funds and awareness for a truly noble cause. Enter Now: https://lnkd.in/eBR5kwtX
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Together with Ocean Conservancy we are creating waves of change! 🌊 Hard Rock International and Seminole Gaming are working together to protect our planet through the #GlobalSoundWaves initiative. By focusing on reducing waste, conserving water, and promoting sustainable practices, we're committed to creating a more sustainable future. Let's make a splash together! #OceanConservation #Sustainability
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Thrilled to join forces with Ocean Conservancy for a brighter, bluer future! Together we’re committed to preserving our ocean and ensuring a sustainable planet. Join the movement and be part of the change! #HardRock #SaveThePlanet
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For its 25th annual PINKTOBER fundraising initiative for breast cancer research and awareness, Hard Rock International is proud to team with its esteemed athlete partners to host an auction of exclusive sportswear with all fan bids benefitting the fight against breast cancer. Standout auction offerings include Hard Rock brand ambassador and global soccer legend Lionel Messi's autographed pink cleats, worn during the 2024 MLS Cup Playoffs in November. This presents a one-of-a-kind opportunity for fans to own a piece of Messi's legacy while supporting an important cause during Breast Cancer Awareness Month. Additionally, Oracle Red Bull Racing—Hard Rock's official cafe, casino, and hotel partner—will contribute autographed racing gear to the auction, including items worn by Max Verstappen and Sergio Perez, worn during the Formula 1 Mexican Grand Prix from October 25 – 27 and Brazilian Grand Prix from November 1 – 3, 2024. To further honor Hard Rock's commitment to help find a cure for breast cancer, the Hard Rock logo on the team's cars and driver overalls was turned pink throughout PINKTOBER, symbolizing the unity of speed, power and purpose. #Philanthropy #BreastCancerAwareness #Auction
Hard Rock International's PINKTOBER Auction Open with Exclusive, Autographed Lionel Messi Cleats and Oracle Red Bull Racing Gear to Raise Funds for Breast Cancer Research & Awareness
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Introducing the world's newest superhero, Captain Messi! Hard Rock International and global brand ambassador, Lionel Messi, are proud to unveil a superhero version of the sports and cultural icon. Captain Messi is saving the day with his powerful kick and will be featured in Hard Rock Cafe, at select Hard Rock Hotels and online.
Hard Rock International and Lionel Messi Celebrate Continued Partnership with "Captain Messi" Superhero Toy, Kids Menu and Retail Collection
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The Seminole Tribe of Florida and Hard Rock International are committing $1,000,000 in monetary donations to support the relief efforts for those impacted by Hurricanes Helene and Milton. The funds will support two world-renowned organizations, World Central Kitchen and the American Red Cross, to aid in immediate recovery and long-term rebuilding for communities devastated by catastrophic storms from Florida to the Carolinas and Tennessee.
The Seminole Tribe of Florida and Hard Rock International Announce $1 Million Donation for Relief Efforts To Benefit Victims of Hurricanes Helene and Milton
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A "Topping Off" ceremony was held at the site of the new Hard Rock Hotel & Casino Tejon, which is scheduled to open in late 2025. The Hard Rock Hotel & Casino Tejon will be more than 700,000 square feet of which 150,000 square feet will be gaming space, featuring 3,000 of the most popular slots, 48 table games, and video poker and will be the second closest class III casino to Los Angeles, which is less than an hour away. Multiple dining options, including a signature Hard Rock Cafe and fine dining restaurant Council Oak Steaks and Seafood, a Rock Shop, and much more will be included in phase one. Rounding out the second phase will boast a 400-room hotel, additional fine dining, pool, spa, cigar lounge and 2800 seat Hard Rock Live event venue that will draw attractions like concert performances, comedy acts and sporting events to name a few. In addition, Hard Rock's signature memorabilia will be on display throughout the property. The anticipated completion date of phase one remains the end of 2025. Phase two is expected to be another 20 months and will complete the entire hotel and casino.
Hard Rock Hotel & Casino Tejon Stages Topping Off Ceremony
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