Go Nimbly

Let's talk about another feature of Gong Engage that's been a game-changer for our team: Campaign Filters. Make it quick and easy to identify contacts by campaign name or other filters that might be connected with your CRM (e.g. type = prospects), giving you a clear picture of who's in what flow. Once filtered, you'll be able to see: ✅ Who's already in a campaign ⏸️ Who's paused 🚫 Who's not in any flow at all Plus, with a few clicks, you can handpick the right contacts and add them to tailored flows. That way, every outreach feels personal and hits at just the right time. This feature is especially helpful for keeping sales and marketing on the same page and bringing data visibility across teams. If you haven't tried it yet, you should definitely take a look at it. #Gong #CRM #Operators #Sales #Marketing #Tech #RevOps #Tools

Collecting data is easy. Translating it into actionable insights? That's another story. So many companies are sitting on a goldmine of data, without the processes in place to successfully leverage it for GTM efficiency. We've learned the 'growth at all costs' lesson. Now, the focus should be on delivering specific, actionable insights to enable our teams to have more relevant, and more impactful sales conversations. 👉🏻 Dig more into Signal-Based Selling and PLG in this episode of RevOpsAF: https://lnkd.in/eTpcHAcv #SignalBasedSelling #GTM #RevOps #SaaS #DataDrivenDecisions #Sales #CS #PLG

What a bonkers time to be on a CEO Watch list. I'm scared. Jokes aside, thank you Pavilion for the recognition. Lovely being side by side with friends & role models like Kareem Amin, Christina Brady, Maria Christopoulos Katris, Julia Hartz, James Isilay, Oana Manolache, Melanie Perkins, Leigh-Margaret Stull (and the rest of the 50).

Another Friday which means another #FeatureFriday with Gong. This week I am talking about how you can use Trackers and Categories to streamline efforts in filtering and to decrease administrative load around tracker housekeeping. Let me know your thoughts in the comments!

Happy Friday - time for our weekly post on open GTM/RevOps roles! Here are some amazing companies currently on the hunt for a Sales Director to join their team: — Zendesk — Podium — Paylocity — Klaviyo — 6sense — Rippling — Culture Amp — Snowflake — Fivetran — Paycor — Buyers Edge Platform — Criteo — Seismic — Curve Dental You know the deal: 👉🏻If you know someone looking for a new opportunity, tag them. 👉🏻If you're hiring, tag your company and mention the role. #hiringnow #jobalert #recruiting #tech #networking #saas #revops #sales #hiring #jobpostings #jobhunting #openroles

As we prepare for the holidays and what I hope are periods of rest of most for us I wanted to share that GTM Systems at OpenAI will be #hiring for the following roles in January: 🫱🏽🫲🏾 Product Group Owner, Partnerships 🫱🏽🫲🏾 This future staffer will own the section of our roadmap built around the needs of our stellar Revenue Partnerships org partnering closely with Meaghan Darvin and Richard Hasslacher's org. This is an area I enjoy serving in today and I can't say enough good things about our Partner Ops and Revenue Partnerships org. ⚙️ Sr GTM Systems Engineer ⚙️ This role will be an in-house technical expert executing on roadmap items as defined by our incredible product group owners Pratyusha Ram, Stella (Shiyi) Wu, and Jack R. (not to mention the role above!). I am looking for a very senior Salesforce and GTM technologist - Someone who is equally comfortable with declarative functionality as they are with custom code development. 💙 Jr GTM Systems Engineer 💙 This role will be serve as our primary KTLO and field support staffer. While their work will be more tactical in nature this is the perfect role for someone to get acclimated in a rapidly scaling org with a path to more senior systems engineering work in the future. 📍 These roles are hybrid with 3 days a week in office (with flexibility) and are based in either #SF or #NYC 📍 If you are interested in these roles please seek out mutual connections we may have - A reference or referral will always serve better than a cold LinkedIn message. Again, happy holidays to all no matter what your traditions or celebrations look like. And thanks in advance to my network for sending candidate my way. Cheers!

Never underestimate the value of taking time to plan out your org. There are an infinite number of ways to cut and slice a GTM stack. With thousands of different solutions spanning every aspect of your customer experience its easy to get lost. When this happens take a step back and draw yourself a little map. Map every step your team takes in the process and ensure you know how your team is planning on using the system. You can then de-abstract your tech stack into a cohesive experience for your teams. Ensure everyone understands and agrees on the definitions of each layer, from your lead stage all the way down through to what a customer actually is. Once done, you will not only understand which technologies you need but better be able to talk to which technologies you probably should get rid of. You also then will be much better able to speak to the use cases required for each technology and thus run a much better evaluation. This is a living flow and you should always be ready to adapt to changes in the business. I run through this every quarter or two to make life a bit easier on myself from a maintenance perspective

Forecasting revenue streams is no small feat— especially when you're managing new business, renewals, upsells, partnerships, and more. Here's how our team uses Gong Forecast for some of that heavy lifting: ✱ All revenue streams, one view With the 'Business Total' feature you have a CRO-ready summary, showing every revenue motion—yes, even churn—in a single view. Empowering you to focus on big picture decisions, instead of drowning in spreadsheets. ✱ Smarter pipelines With autofill, your pipeline stays updated without the grunt work: · 📊 Commit and best-case deals? Covered · 💡 Lost deals for lessons learned? Included · 🔍 Hidden opportunities? Spotted ✱ Tailored insights (truly your way) Gong's customizable dashboards let you take control of: · ⭐️Highlighting metrics that matter most to your org. · 📈Tracking key trends, pipeline shifts, and forecast accuracy. · 💧Fixing leaks fast, whether it's "ghosted deals" or "pricing not mentioned". Unlike one-size-fits-all tools, Gong lets you tell the story that matters most to your team while giving you real clarity about where (and why) you're winning. #RevOps #GTMStrategy #Forecasting #Automation #SaaS

How data-driven is your email campaign strategy today? If you're not currently doing A/B testing, you should be. Here's how to do it right 👇🏻 1️⃣ Start with a clear goal: - Define what you want to achieve and develop a hypothesis to test. 2️⃣ Get the right sample size: - Aim for at least 1k contacts per variant for reliable results. - Using a random sample? Go with a 50/50 split. 3️⃣ Test one element at a time: - Focus on one variable to pinpoint what works best. * Subject line or preheader? Measure open rate. * CTA button color or text? Look at click-through rate or click-to-open rate. 4️⃣ Wait at least 24 hours: - Let results stabilize before making decisions. * If sending a winner email, schedule it for the next day or week for optimal timing. 5️⃣ Think beyond opens and clicks - Consider downstream metrics like opportunity creation or lead conversion. * Pro tip: Use SFDC campaign statuses to track variant engagement for deeper insights. #RevOps #MOps #GTM #Tips #EmailMarketing #ABtesting #marketing

RevOps people love to tell you that you have to get the foundations right before you can scale. (and it's not wrong) But "foundations" are big, and heavy, and are giving "takes forever" vibes. 😑 Here's a list of more tactical / bite-sized basics you can start from: 1. Make sure all qualified leads are getting followed up 2. Make sure you're not creating duplicates in the CRM 3. Un-require data that's wrong or pointless 4. Get a cross-functional revenue council established 5. Look at places you may be paying for a tool and not using it 6. Interview reps to understand if they are following a similar process or not 7. Analyze customers to get a sense of aspirational ICP vs. current 8. Get a sense of how goals are set and if they're realistic 9. Take an inventory of which metrics people rely on right now and if there's a source of truth 10. Make sure everyone agrees on the definition of a new opportunity What would you add? These are a few of the things I've focused on at PhoneBurner (aside from the big CRM eval) #RevOps #saasstrategy #scaleup