Full Circle Insights

🔍 Ever wonder if your marketing investments are truly driving revenue? In today’s data-driven world, having clear insights into your campaign ROI isn’t just a luxury—it’s essential. But too often, B2B marketers are left guessing, with disconnected systems and metrics that don't tell the whole story. That’s where Full Circle Insights comes in.🤝 As a Salesforce-native platform, Full Circle Insights empowers marketing and sales teams to finally get a full view of what’s working (and what isn’t) by tracking every lead’s journey from the very first touchpoint. Imagine being able to prove which campaigns are truly driving revenue—and confidently making data-backed decisions that impact the bottom line. Now that’s what I’m talking about! Ready to transform your data into insights that matter? 🔗 Visit: https://lnkd.in/gMeZRK-z Also, be sure to follow us on: Youtube: https://lnkd.in/g7JFbzYv  Facebook: https://lnkd.in/gC6x-Fpz  Instagram: https://lnkd.in/gNNhDsfp  X: https://x.com/fc_insights #MarketingAnalytics #MarketingOps #B2BMarketing #FullCircleInsights

Help us welcome Kristin De Salme to the Full Circle Insights team! 🎉 Kristin joined our team in October as an intern and will now join our Customer Success team full-time. She has dedicated huge effort, demonstrated a strong desire to learn, and actively participated in numerous impressive projects. “I’m excited to be part of Full Circle Insights, where I can help clients unlock the full potential of our solutions. My focus is on thoroughly understanding their needs and providing the guidance and answers they need to achieve their objectives.” Welcome, Kristin! 👏 👏 👏

Thrilled to announce that Full Circle Insights (Scaleworks) has officially opened a new office in Warsaw, Poland! This expansion marks a significant milestone in our journey. We're confident that our Warsaw office will be a key driver of success for Full Circle Insights. We also welcome our NEW TEAM! 🏙️ 💻 🚀 😃

New hire! Help us welcome Marek Ceglarz to the Full Circle Insights team! 🎉 Marek has completed his second week and is crushing it already! 🔥 He met the team last week at the company on-site, is working on interactive demos, and so much more! “I’m excited to join FCI! Our product perfectly complements Salesforce tools, providing a complete view of the funnel and a true 360-degree perspective. Additionally, the dev team I’m part of will develop the tool towards AI and data cloud integration, which I find incredibly fascinating. An exciting journey lies ahead!” -Marek Welcome! 👏 👏 👏

Here’s to filling your pipeline with insights as full as your plate! 🦃 This Thanksgiving, we’re thankful for our awesome employees, customers, and partners. 💙 Wishing you a happy and successful holiday season from Full Circle Insights!🍁✨

As we reflect on what we’re thankful for, we want to hear from you.👂 🦃 This Thanksgiving season, what #marketing tool has made your job easier or your strategy stronger this quarter? Share your choice below and let’s celebrate the tools driving success!👇📈 #MarketingOps #RevOps #Revenue

Your data isn’t just numbers—it’s the roadmap to smarter decisions and better outcomes.✨ Measuring ROI effectively is the key to business growth.📊 As Julia Yavin mentioned, from multi-touch attribution to seamless CRM integration, tools like Full Circle Insights help tie every touchpoint back to your business results.🤝 Ready to turn insights into action? Watch the Webinar On-Demand! 👉 https://bit.ly/4ijdrrp #MarketingROI #DataDriven #Attribution

Is Marketing Attribution really dead? Not if done right. There's been chatter about the decline of traditional attribution methods, but it’s not attribution that’s failing—it's the outdated approaches. Many marketers rely on siloed tools and oversimplified models like last-touch or first-touch, leading to the belief that "attribution is broken."🚩 Marketing attribution thrives when: ✅ You have visibility across channels and touchpoints.  ✅ It’s integrated with your CRM (like Salesforce).  ✅ It’s based on trustworthy data. At Full Circle Insights, we believe attribution should focus on finding the right answers. By connecting sales and marketing data in Salesforce, teams can identify what drives revenue effectively. The real question isn’t whether attribution is dead but whether your strategies are suited for today’s buyer journey. Marketing attribution isn’t fading, it’s evolving—and when done right, it’s powerful. What do you think? Drop your thoughts below.👇

Great stories aren’t just told—they’re built on a foundation of insights. Our latest webinar highlighted that data plays a crucial role in customer storytelling, often going unrecognized. Julia Yavin, Director of Go-To-Market Strategy of RenderTribe explains how leveraging data can transform your customer narratives into impactful, results-driven stories.📊 Watch the recording and learn why the numbers matter.👉 https://bit.ly/4ijdrrp #DataDriven #Storytelling #MarketingStrategy

ABM and Performance Marketing: Today's GTM Most B2B companies are embracing a hybrid go-to-market strategy, balancing both account-level and person-level motions. It’s the only way to succeed in today’s complex buyer journeys. Here’s why: Performance marketing focuses on leads—maximizing paid channel efficiency and driving top-of-funnel activity. ABM teams prioritize accounts—warming up those most likely to convert, often using intent data to identify when an account is “in market.” The best companies seamlessly combine the two, but here’s where things fall apart: Many ABM platforms claim to solve these challenges, but they only focus on the narrow view of ABM funnels. They often leave out critical person-level insights, performance marketing data, and most importantly, don’t unify everything back into a central source of truth. Consider this: ❓ Does your ABM platform track paid ad engagements across accounts? ❓Does your marketing automation platform—or even your team—fully understand the ABM funnel and identify which accounts are in market with a high propensity to react? ❓Does your SDR team have a clear view of buying groups so they can prioritize the right roles in the account to move deals forward? If the answer isn’t “yes,” you’re likely missing key insights, alignment, and deal velocity. Here’s the reality: ✅ Without your CRM as the foundation, you’re left with disconnected funnels and incomplete data. ✅ ABM platforms and marketing automation tools can’t bridge these gaps on their own. ✅ The only common denominator for alignment between accounts, leads, buying groups, and ROI is your CRM—where marketing, sales, and leadership converge on a unified view. When your systems operate in silos, they’re only solving part of the problem. A hybrid GTM strategy only works when it’s centralized within your CRM. So, how are you ensuring your data stays unified and actionable across the funnel? Curious—what role does your CRM play in your GTM alignment? Let’s discuss 👇