FreeWheel

Cookie deprecation is out. IP rotation is in. Xander Kotsatos, Head of North America Sales for FreeWheel's Beeswax, recently joined the AdTechGod (™) Podcast to talk about the challenges and opportunities in CTV advertising, and how FreeWheel is solving complex identity issues. Plus, how he got started in the industry, and crucial advice for people early in their careers. Listen here: https://lnkd.in/eNwyR9Bn

Thankful today for friends and family, food and football. Wishing you a festive #Thanksgiving from everyone at FreeWheel. 🦃🥧🏈

We’re signing off the year once again with Adwanted Events' The Future of TV Advertising Global, live and direct from London. James Rooke, President of Comcast Advertising, will appear on stage as one of the opening sessions of the conference, and will discuss how the move toward simplicity can open TV to more advertisers and new opportunities in his keynote ‘Simplifying the Complex: How TV Wins in the Fragmenting World of Streams.’ Our now famous FreeWheel lounge on the gallery level will also return, so make sure you drop by for a coffee and conversation between sessions. https://lnkd.in/eXB-i3SN

The Bidder-as-a-Service Model allows advertisers or companies to pick their own supply source, white-label the DSP platform, and use their company branding to truly make it their own. Nate Welch, Director, Tech and Media Sales, explains how FreeWheel's Beeswax is designed to meet your needs: https://lnkd.in/ejUKuZgv

Last month, OUT@Comcast Advertising hosted a candid panel discussion featuring leaders in the advertising industry sharing their perspectives on marketing to LGBTQ+ consumers, being out at work and mentorship, and navigating media representation. 🏳️🌈 Panelists included: -Joe Cerone (He/Him/His), EVP, Local Investment, IPG MediaBrands -Rebecca Kramer Rosengard, SVP, Marketing, My Code -Ryan R., Senior Manager, Media, Procter & Gamble -Evan Urbania, CEO, Chatterblast -Moderated by Michael Braunstein, Head of Growth Strategy, FreeWheel's Beeswax Thanks to all our panelists for leading such an insightful and inclusive discussion! #TeamFreeWheel

We’re back once again with our latest episode of the MediaTalks podcast! 🎙️ This time Emmanuel Josserand welcomes David Evans, VP, Global Advertising and Partnerships, NBCUniversal, who helps define what a high-quality video experience means from a consumer viewpoint and why the concept of ‘premium video’ really matters for brands. David also discusses the three core ad-innovation formats that NBCUniversal are focusing on, and what he would do to make the industry more accessible across the board. Check it out on your usual platforms: https://lnkd.in/eUVZag-P #podcast #premiumvideo #tvadvertising

Can the complexity of live events work together in harmony with the precision of programmatic? Live events are complex, no-fail environments where decisions need to be made in seconds. But with the right approach, and the right partner, programmatic in a live environment can fully unlock the vision of bringing the best of linear to digital across every stage of the marketing funnel. In Ad Age, FreeWheel General Manager Mark McKee explains why the future of live event advertising is programmatic, and provides three key things that need to be done to ensure that all the benefits from programmatic seamlessly transition to live events. Read more: https://lnkd.in/eyfKrJf5

We are excited to announce an exciting partnership with Paramount Australia & New Zealand to support its mission to deliver unified advertising experiences with cutting edge, powerful and fit-for-purpose technology. This move forms part of a global Paramount and FreeWheel partnership, with successful implementation in the UK, US and Canada already delivering significant media efficiencies, and effectiveness for advertisers. Speaking about the market-first partnership, Tess O'Brien, Managing Director, Australia & New Zealand, FreeWheel said: “We’re really excited to broaden our global partnership with Paramount and offer our extensive expertise to give Australian viewers a superior and tailored ad experience.” Find out more here: https://lnkd.in/enMcbctb

Join Katy Loria as she takes the stage along industry peers at TVOT NYC to discuss the technology, capabilities and partnerships that are making full funnel measurement a reality. Learn more: https://lnkd.in/e647iyU4

AudienceXpress becomes the exclusive managed sales partner of premium CTV inventory for Tubi in the UK, a collaboration which marks the first-ever global partnership between Comcast and FOX Corporation. FreeWheel is the primary monetization engine across the ONE Fox enterprise, which includes Tubi U.S. and now Tubi U.K. Read more below!