EventShark 🦈

You can argue about the tactics in my comments all you want. That's OK. Because for me, Exit Five has become something much bigger. It's all becoming so clear to me. It is all about the connections in your career and the network you build. The revenue, the growth, the traffic, those metrics are great and we need them to keep going... But I love hearing the stories about the people in / around the Exit Five community. As humans: 1. We put a lot of stock into what we do for work (what's the first thing someone asks when you meet them? hey what do you do for work). 2. We want to be around other people doing similar things we're doing. For the connection. So we don't feel alone. To vent. To be with someone who will get your jokes. What's cool now about Exit Five that we have some scale is the stories of people connecting beyond marketing. They aren't just meeting up to talk about ABM or SEO. They are meeting up to just ... hangout. Because that is what like-minded people do. Oh you're a Dad and you work in B2B marketing too? You have kids that are 6 and 4? No way, that's the same age of my kids. Let's hang out. This is what is so powerful about community. It starts with the whole B2B marketing thing, but it can go well beyond that and you connect people on a personal level. We can argue on LinkedIn about how to measure awareness, marketing attribution, the right way to SEO, whether AI is going to help or destroy marketing, the right way to do ABM, whether headlines should be clickbait or not. We will never not argue about the marketing tactics. But there's something much bigger with this community beyond the surface. That is the cool part about my job and what we're doing at Exit Five. That's biggest takeaway from getting on a plane and being out and about with the Exit Five team and community in Austin (we had 110 people show up live btw). Here's a fun little two minute recap video the crew at EventShark 🦈 put together for us. PS. I am in my feels with this one today. Having a week. My wife is under the weather, my kids are home because school is closed, and I'm trying to stay sane and calm and finish a good week at E5 before shutting it down for a few days for Thanksgiving. I guess that's hashtag Founder Mode.

Here’s why there’s never been a better time to post video on LinkedIn: One big reason = the LinkedIn video feed. I’ve personally seen a 1000+% increase in organic reach over the last 90 days (3.2+ million impressions). Some might say those numbers are fluffy, but I’ve seen a direct, positive impact on our business. And the best part? It’s all FREE (…for now). 𝐒𝐨, 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐚𝐤𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬? By consistently posting quality vertical videos to tap into the LinkedIn video feed. Here’s what I’ve seen: • About 25% of my vertical videos make it into the feed. • The feed favors personal profiles over company pages, so focus on people-first content (founders, execs, or creators). • Mixing up your content type—thought leadership, talking head, street interviews, or “day in the life” videos—can keep things fresh and engaging. 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐡𝐢𝐭𝐬 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐟𝐞𝐞𝐝? Look for an unexpected spike in impressions—30k, 50k, or even 1M+ views. Even if engagement doesn’t seem proportional, those impressions mean your content is being seen by new audiences. 𝐅𝐢𝐧𝐚𝐥 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬: The LinkedIn video feed is still early. So if you’ve been thinking about video, now’s the perfect time to try. If you have questions about LinkedIn video or want tips, hit me up—I’m happy to help. Let’s get your content out there. 🎥

What’s the craziest cold call you’ve gotten? Bet it wasn’t as crazy as this outbound rap. 🎤 But you need people to pick up. If you want to spit bars. 😢 That’s why I’m partnering with CallCloud A power dialer that doubles my call efficiency—right inside Salesloft or Outreach. 📞 And with Spotify integration, I can bump my own album while waiting. 🎶 Try it out free: https://lnkd.in/gU32aJry #callcloudpartner

You gotta be a pretty cool company to be rapped about! Thanks EventShark 🦈 #companyretreat

B2B street interview bloopers at INBOUND #b2b #streetinterviews #bloopers

Favorite piece of B2B content you’ve seen recently ?? I asked B2B folks, here's what they said!👇 🎁 Katie Penner gave a shoutout to a video I did with Rayna van Beuzekom 🦕 about how all you need to start creating content is your phone. 🤳 Charlie Riley highlighted Mark Huber and the UserEvidence Team's 𝘌𝘷𝘪𝘥𝘦𝘯𝘤𝘦 𝘎𝘢𝘱 𝘙𝘦𝘱𝘰𝘳𝘵, breaking down the types of customer proof that actually build trust & boost buyer confidence. Catie Ivey called out Demandbase (props to Chris Moody and the DB team) for their Back to the Future Delorean rebrand—nailing the creativity & nostalgia. 💡Manny Ataebi gave props to Morgan J Ingram for a hilarious skit with Junior Lartey 🎁 impersonating him. Nycole Walsh 📈 shouted out our EventShark 🦈 street interviews and B2B music parodies! Ding Zheng What’s your favorite piece of B2B content lately? Drop it below! 👇 #b2b #b2bcontent #streetinterview

Behind the Scenes at Drive from Exit Five. Two months ago we put on our first in-person event at Exit Five. The event was buzzing on social media, and we scored an (incredible) 88 NPS. 200 people came to Burlington, VT from around the world. From Denmark to Tel Aviv to Miami. We had nine speakers, two break out sessions, and people called it "summer camp for B2B marketers." Will we ever be able to put on another 88 NPS event? I don't know. This one was pretty special. But I am writing this post today because we had our friends Ding and Jake from EventShark hanging with us behind the scenes that week, and we made this vlog to give you a look behind the scenes. A bit different than a typical event video; we thought it would be fun to show you the reactions in real-time, the welcome reception, the setup, and some backstory on how Exit Five came to be. Here's the trailer. You can find the full vlog on the Exit Five YouTube channel.

Nonstop week in Austin. From capturing the 3-day Pipeline Conference to Exit Five’s ATX pop-up event... To shooting with The New Warehouse and the Manifest.eco Team in a shuttle ride to their warehouse... And wrapping it all up today with a workout interview ft. Dave Gerhardt, Daniel J. Murphy & Ding Zheng. Grateful to get to hang out with cool people (you know who you are) and create awesome content while doing what I love. NOW we rest... 😴

Activating 𝑮𝒉𝒐𝒔𝒕 𝑴𝒐𝒅𝒆 means taking security to an unstoppable level. 🚀 No shadow API is safe, no blind spot ignored—we’re bringing game-changing coverage that leaves threats scrambling. And honestly? We’re having way too much fun doing it. 😎 👻 Wanna race? ⤵

Rapping the history of phone sales! New song for Regie.ai The phone’s still the king of sales—just evolved📱 #sales #b2bsales #coldcall #b2b