Ecosport Women

S'il faut d'abord se féliciter de l'augmentation des affluences partout en Europe, le rapport Two Circles sur les affluences du football♀️ confirment les travaux de Dominik Schreyer & al. sur la "plateauïsation" des fréquentations des stades Malgré tout, la stratégie de matchs "premium" en mobilisant les enceintes masculines et en événementialisant les affiches permet une hausse des afflluences situées entre 1k et 5k spectateurs 📅 Confirmation à venir de la stratégie de premiumisation des affiches, le 18 janvier 2025, Paris Saint-Germain 🔴🔵 vs OL Féminin Sophie Sauvage Frederique de Laat Anthony Alyce Michelle Gilbert LFFP - Ligue Féminine de Football Professionnel Assile Toufaily

The results are in! Welcome to the Two Circles 2024 Sports Attendance Review - UK Edition.    📈 Total UK sports attendances set to hit 77.7 million in 2024, up 27% in the past decade. ⚽ Women’s football crowds jump 38% in 2024, to 2.12 million.  5️⃣ Women's football would now rank in the top five most-attended UK sports, in its own right. 👇 Link in the comments

Liga F y EA SPORTS han dado un paso más en su firme apuesta por ampliar la visibilidad del fútbol femenino creando el kit exclusivo de Liga F para el videojuego. Una equipación con la que los jugadores de EA SPORTS podrán personalizar sus clubes de Ultimate Team con los elementos exclusivos de Stream Squad, que ya están disponibles en la tienda de FUT. Este kit exclusivo de Liga F cuenta con la camiseta personalizada para la competición femenina. Las futbolistas Paola Ulloa (Madrid CFF), Carol Marín (RCD Espanyol de Barcelona S.A.D), Ana González (FC Levante Badalona) y Enith Salón (Valencia CF) fueron las encargadas de presentar el kit oficial de Liga F. #ligaf #futbolfemenino #VamosGanando #videojuego

Encourageons Vandœuvre Nancy Volley Ball🏐VNVB🏐 pour son record d'affluence en France, pour la visibilité du sport au♀️ ! https://lnkd.in/eDWMb-QZ Saforelle/Iprad Sante SLUC Nancy Basket SASP FFVolley - Fédération Française de Volley / French Volley Federation Femix'Sports Sophie Sauvage Béatrice Barbusse

Une information brûlante qui marque une évolution dans la médiatisation du sport au féminin, en particulier du football, avec une nouvelle rivalité Netflix vs DAZN ? La FIFA a accordé les droits médias américains des Coupes du Monde FIFA Women's World Cup™ 2027 (Brésil 🇧🇷)et 2031 à Netflix, confirmant l'entrée du géant du streaming dans le sport, et ouvrant la voie à de nouvelles formes de narration pour le football féminin, en phase avec son public! Sophie Sauvage Assile Toufaily Karla Fradet Dr. Amr ALEM Frederique de Laat Jérôme Boissel Anthony Alyce https://lnkd.in/e8r4femA

Netflix hits the pitch. → Going all in on women’s football (and sports). As the exclusive US home of the FIFA Women's World Cup in 2027 and 2031. Netflix will provide comprehensive coverage of all matches live, along with studio programming in both English and Spanish languages. ⚽️ Great move by Netflix as the deal provides: ➡️ Premium Global Content ↳ The FIFA Women's World Cup is the biggest women's sporting event, with massive viewership potential in the US market. ➡️ Growing Fan Base & Engaged Audience ↳ Women's football continues to drive fandom and commerce, especially in the US, with record-breaking viewership for recent tournaments. ➡️ Storytelling Content Expansion ↳ Netflix to leverage its existing football (and sports) content portfolio and create new content featuring top women’s players via exclusive documentary series leading up to both tournaments. ➡️ Centralization to Drive Reach and Value ↳ Netflix’s centralized rights provide fans easy-to-find access points, supporting fanbase growth and driving commercial growth for the game.   Kudos to both parties for evolving the approach.

🎙️ Which campaigns knew fans best in 2024? We can't wait to kick off 2025, but we're also feeling reflective...so we asked Two Circlers to come to the table with the highlights that jumped out to them this year, and why they knew fans best. 🏃 Christian Harrall-Baker thinks everyone hates running a little bit. And that's okay. ⚽ Laura Bevan is loving Guinness' fresh take on football partnerships 🎣 Jack Stanbridge calls out a Premier League footballer's fishing technique. Watch the full episode on our YouTube channel: https://lnkd.in/eUiaSAVN

Réflexion des plus concrètes sur le "test and learn" et la loyauté des consommateurs et consommatrices de sport féminin. Investissez, vous serez récompensés! Femix'Sports Sophie Sauvage Paul Bouffard

Managing Director of The Collective Thayer Lavielle sat down with THE Women's Football Finance Podcast to discuss the role brand decision makers play in growing women’s sports through investments that produce a return. She also stresses the importance of brands taking a long-term approach to women’s league and player partnerships in this growing sector. 🎧 Listen to the full podcast here: https://lnkd.in/eH7NqT2N

Le #esport au féminin, un sujet particulièrement intriguant, merci ÀBLOCK! et Valérie Domain 🏋️♀️ pour cet entretien!