Deep Sync

Meta has announced data usage restrictions for advertisers in special ad categories like health and wellness, financial services, and politics. These updates, which will take effect in early 2025, introduce stricter targeting and data usage restrictions for advertisers. If you're looking for audiences that comply with Meta's new policies, Deep Sync is here to help! We have Meta-friendly solutions that will keep your campaigns running smoothly. Learn more about Meta's data usage restrictions in this article from Marketing Brew: https://hubs.ly/Q030pb9t0

2025 will bring widespread changes for marketers and advertisers. This blog post (written by yours truly!) covers 8 emerging trends we'll be watching at Deep Sync this year. Highlights include: • Major updates coming to social media networks, and what a TikTok ban might mean for advertisers; • Data privacy laws in the U.S. and the resulting signal loss; • And, of course, the continued impact of AI. Check it out: https://lnkd.in/ed5YHPqP #Marketing #DeepSync #marketingtrends2025 #2025marketingtrends

Can you believe it's almost 2025? As we prepare for the new year, we wanted to take a moment to reflect on 2024. ✨Here are some of our highlights. Thanks for being there with us through it all! We can't wait to bring you even more identity and data solutions in the new year. 💙

Research shows that sending a marketing email on certain dates can make (or break!) your campaigns. If you're looking for the best dates to send your marketing emails, look no further! Our B2B and B2C email marketing calendars can take the guesswork out of your 2025 email scheduling. Download the calendars (for free!) here: https://hubs.ly/Q0307Qt70

Wow! We’re excited to see that our partner, Databricks, has secured $10 billion in one of the largest venture capital funding rounds in history. This impressive funding underscores the value of AI to drive accelerated growth. Learn more in this article from Reuters: https://lnkd.in/gdXr33GG

Improve campaign ROI by increasing touchpoints across direct mail, email, social media, and more. And, bridge the gap between offline and online engagement with features like personalized QR codes and unique landing pages. Learn more about how our data can power your multichannel marketing campaigns: https://hubs.ly/Q02_-hqc0

54% of marketers expect to increase their direct mail budgets in 2025, and for good reason! Direct mail is thriving. 📬 If you're looking to make the most of your direct mail budget, the key is personalization! Consumers are more likely to respond to a direct mail campaign if the content is thoughtful and personalized. Incorporating dynamic content based on a consumer's past purchases and browsing behavior will deliver a tailored experience and boost returns.  Find more direct mail best practices in this blog post: https://hubs.ly/Q02_Y3F_0

🚗 Drive successful audience creation for Meta and TikTok campaigns with automotive segments from Deep Sync One! These automotive audiences can help you (or your clients!) reach the right audience. Find consumers based on information like: - Vehicle attributes, including make, vehicle size, vehicle year ranges, and more. - Auto Fuel Type, including Electric and Hybrid. - Car purchase date ranges, including new car purchases. For the full list of our new automotive audiences, make a free Deep Sync One account and browse available audiences in the Marketplace or Audience Builder: https://hubs.ly/Q02_PcGn0

"Updating your files regularly through data hygiene processes [...] helps lower the cost of the mailing, protects your company’s reputation and ensures you remain compliant." - Peter Lamphier Read Pete's full interview in Allegra Marketing • Print • Mail's Marketing Insider: https://lnkd.in/e2XW85Dz #DirectMail #DeepSync

What marketing trends do we expect to continue in 2025? 1) The continued emergence of retail media and companies investing in scalable capabilities 2) Increased investments in contextual targeting 3) Most importantly: a reliance on first-party data Building a robust first-party data strategy will be one of the counters for a world with fewer anonymous identifiers, but that comes with a challenge... Listen to the full conversation here: https://hubs.ly/Q02_Dn2F0