Datos, A Semrush Company

Our latest blog post just went live! Wrap up the year with us as we dive into the significant trends that came out of our clickstream data in 2024, focusing on the key areas of AI, retail, and search. Plus, get our CEO Eli Goodman’s predictions on what might be in store for us in 2025 🔮 Read it here: https://hubs.li/Q030jlJ30 #YearInReview #2024 #DataTrends #AI #Retail #Search #ClickstreamData #AltData

We’re on the brink of the holiday season, so there’ll no doubt be a last-minute shopping rush, and a major retailer like Amazon will be busy fulfilling these late orders. But did you know that Amazon shopper behavior changes depending on whether they are shopping on the app or the web? Our recent report on Amazon shopper behavior, made in collaboration with MFour Mobile Research and Sonata Insights, provides actionable insights on: -Engagement across app and web -Purchase likelihood -Loyalty dynamics -Popular categories on app and web … and more Read the full report here: https://hubs.li/Q030bN0n0 #Amazon #HolidayShopping #ClickstreamData #AltData

Our CEO Eli Goodman has been featured in PYMNTS discussing a groundbreaking development in the European search landscape that could reshape online commerce and provide an alternative to traditional tech giants like Google. Eli shared his thoughts on the potential of “mission-driven search rankings” combined with AI to create more diverse search experiences and better demand. Check out the full article to learn more about this exciting initiative: https://hubs.li/Q0301KPD0 #AISearch #SearchTechnology #EuropeanTech #ClickstreamData #AltData

Nearly 50% of all US retail ecommerce sales flow through Amazon and Walmart. The way these shoppers engage with AI give us important clues on how AI is affecting the shopping experience. Our latest report, created with Sonata Insights dives into the data on shoppers’ AI usage, and shopping patterns. Download your copy here: https://hubs.li/Q02_zSg-0 #AI #Amazon #Walmart #Whitepaper #ClickstreamData #AltData

🍿 New Netflix insights! Do you watch Netflix, and if so, do you use a web browser or the Netflix app? Our latest blog post examines how Netflix users behave on the app vs. on a web browser. Using our clickstream data and MFour Mobile Research's in-app behavior data, we've uncovered intriguing trends in user behavior on web and in the app, including: -Top categories and titles -Session lengths and frequency -Popular days and times for streaming sessions …And more. Read the full article here: https://hubs.li/Q02_LzH90 #Netflix #Streaming #ClickstreamData #AltData

Did you know that monthly usage of AI sites is growing amongst Amazon and Walmart shoppers? Our newest report, created in collaboration with Sonata Insights uncovers the data on this, as well as insights on how AI usage and shopping behaviors are interacting and impacting one another. Using our clickstream data, this report addresses several key questions, including: -How often are retail and AI sites visited together in one session? -Which AI platforms are most popular amongst shoppers? -What are the differences in AI usage between Amazon and Walmart shoppers? And much more. Get the full report here: https://hubs.li/Q02_zZ4y0 #AI #Amazon #Walmart #Whitepaper #ClickstreamData #AltData

Last week when Rand Fishkin released his groundbreaking research on Google searches, based on our clickstream data, it made waves across the Internet. And people continue to talk about it. Check out this feature in Search Engine Land on the study, plus some additional comments from Rand himself. Read the article here: https://hubs.li/Q02_dP2n0 #GoogleSearch #RandFishkin #ClickstreamData #AltData

Our CEO Eli Goodman has been featured in business.com, a Centerfield company with his thoughts on one-click purchasing, in this article on how click-to-buy is affecting e-commerce. This piece goes into all the aspects of one-click purchasing, including the benefits and which types of businesses it is best suited to. Read the full article here: https://hubs.li/Q02_4G0Q0 #Ecommerce #Oneclick #ClickstreamData #AltData

The battle for search supremacy in the AI era is heating up. FirstParty has released a new report, using Datos’ clickstream, on “Google vs. Microsoft in the AI Era: Who Is Winning the Search Engine Battle in 2024?” This fascinating report, built on our latest clickstream, covers -How chatbots are challenging the search engine industry -The impact of new AI search capabilities on user experience -How Google and Bing are faring -The impact on financial performance in recent years -The growth outlook It’s a must-read –  see the full report below. Find out more on how Datos clickstream can help you gain insights here: https://datos.live #AI #Search #ClickstreamData #AlternativeData

📢 Retailers, advertisers, and marketers: the holiday shopping season is here, and our report is your ultimate guide to help you succeed. Based on comprehensive user behavior data over 7 months from Datos and MFour Mobile Research, the report examines the differences between Amazon shoppers on the web and in-app. Discover actionable takeaways on: -Purchase likelihood for app and web users -Engagement levels in-app and on web -Product categories that perform better in-app and on web -Loyalty dynamics …and more. Download here: https://hubs.li/Q02ZZC_v0 #AmazonInsights #ConsumerBehavior #EcommerceTrends #ClickstreamData #AltData