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We’re on the brink of the holiday season, so there’ll no doubt be a last-minute shopping rush, and a major retailer like Amazon will be busy fulfilling these late orders. But did you know that Amazon shopper behavior changes depending on whether they are shopping on the app or the web? Our recent report on Amazon shopper behavior, made in collaboration with MFour Mobile Research and Sonata Insights, provides actionable insights on: -Engagement across app and web -Purchase likelihood -Loyalty dynamics -Popular categories on app and web … and more Read the full report here: https://hubs.li/Q030bN0n0 #Amazon #HolidayShopping #ClickstreamData #AltData

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