Creator Economy Live

🎉 Day 3 of the #12DaysofChristmas is all about groundbreaking collaborations and bold brand moves! 🎉 Here’s today’s spotlight on our #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 🐾 COW: Bryan Reisberg & Little Chonk 🐾 From one iconic backpack to another! Bryan Reisberg, creator of Little Chonk, made waves with the launch of The Maxine One Dog Backpack, inspired by his internet-famous pup Maxine (7M followers). Now, he’s teaming up with Cliff and Brodie (17M followers) to debut The Brodie One Big Dawg Backpack. This collaboration between two macro-influencers is a monumental moment for the creator economy, paving the way for creator-led brands to expand into new horizons. 🍔 BOW: Burger King’s New Moms Campaign 🍔 Burger King is flipping the script on what it means to connect emotionally with audiences. Their ad featuring new moms post-birth celebrates that first meal after delivery, with a clever twist: showing the time each “arrived.” Backed by research with Mumsnet, the campaign highlights how 55% of new moms feel “absolutely ravenous” post-birth—and nearly 40% crave a burger. A genius mix of relatability and crave-worthy storytelling! We’re counting down with the most inspiring creators and brands—stay tuned for Day 2 tomorrow! 🎄✨ #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas

The influencer world is full of risks, especially when creators venture into areas they don’t fully understand, like cryptocurrency. When trust is broken, it damages reputations and leaves audiences disillusioned. Take the case of “Hauk Tuh Girl,” whose involvement in a cryptocurrency pump-and-dump scheme shocked fans. What started as a wholesome online persona turned into allegations of profiteering off her audience’s trust. It’s a stark reminder of how creators can fall into traps that tarnish their brands—and even face legal consequences. In Episode 48 of Creator Economy Live, learn how to navigate opportunities responsibly, protect your brand, and maintain audience trust in an evolving creator economy. Episode 48 is available wherever you stream your podcasts! https://lnkd.in/e5FKM5JK #CEL #Lonelygirl15 #InfluencerMarketing #CreatorEconomy

🚀 Episode 48 of Creator Economy Live is here! https://lnkd.in/e5FKM5JK Joshua Cohen, co-founder of Tubefilter and the Streamy Awards, reveals behind-the-scenes stories of digital media’s rise and his bold vision for the future of the creator economy. PLUS Keith Bendes and Brendan Gahan are diving into the biggest creator news: 🔥 The ripple effects of the TikTok ban 🎮 Kai Cenat’s record-breaking Twitch “Mafiathon” 📱 Instagram’s Trial Reels, LinkedIn’s boosted posts, and how brands like Away and Puresport are redefining influencer marketing. 🎧 Tune in now and stay ahead of the creator game! https://lnkd.in/e5FKM5JK #CreatorEconomyLive #Podcast #InfluencerMarketing #ContentCreators

🎉 Day 4 of the #12DaysofChristmas is here! 🎉 We’re highlighting more creative brilliance with today’s #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 🥒 COW: Logan Moffitt 🥒 TikTok’s “Cucumber Boy” Logan Moffitt turned a simple snack into a viral sensation. With his creative cucumber recipes and fresh takes on healthy eating, Logan’s craze has taken social media by storm, proving the power of fun, relatable content. 💧 BOW: Cirkul 💧 Revolutionizing hydration, Cirkul’s innovative water bottles let users customize their water with flavor cartridges, also known as Sips. With a simple twist of the flavor dial, staying hydrated has never been so personalized or fun! #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas

🎉 Day 5 of the #12DaysofChristmas countdown is cooking up something special! 🎉 Here’s today’s spotlight on our #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 👨🍳 COW: Andrew Rea 👨🍳 The mastermind behind the Babish Culinary Universe (Binging with Babish), Andrew Rea, is taking his creator journey to the next level! With a multimillion-dollar investment from Made In Network, Andrew is set to bring even more delicious content to fans worldwide. It’s a recipe for creator success! 🍳✨ 🏀 BOW: NBA 🏀 The NBA dominated on and off the court! Last season, creator collaborations helped the league rack up over 650 million video views across social and digital platforms. From courtside action to viral moments, the NBA knows how to engage fans through the power of creators. Stay tuned as we continue counting down the #12DaysofChristmas with even more inspiring creators and innovative brands! 🎄✨ Episode here: https://bit.ly/3OTs9ri #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas

Time is running out to secure your hotel for Creator Economy Live! 🏨 Stay right on the Las Vegas Strip—steps from all the action—at exclusive discounted rates that save you hundreds per night. But here’s the catch: these deals disappear after December 21! ⏳ 🎁 Don’t let the holiday rush distract you—reserve your room before Christmas to lock in the best-guaranteed rates and start 2025 off strong. 👉 Book now: https://lnkd.in/d5__GX5T 🚨 Rooms are limited, and once they’re gone, they’re gone. Don’t wait! 🏃♂️💨

🎉 Day 6 of the #12DaysofChristmas is live! 🎉 Let’s keep the festive energy going with some more standout #COW (Creators of the Week) and #BOW (Brands of the Week) from Creator Economy Live! ✨ COW: Tom Goodwin ✨ Tom Goodwin is a master of innovation and disruption in the world of marketing. As a thought leader and keynote speaker, he’s shaping the future of brands, tech, and the economy. His insights are a must-read for anyone looking to stay ahead of the curve. 🎶 BOW: Target 🎶 Target has reimagined Michelle Branch’s “Everywhere” into a fresh, catchy bop that highlights their newest wave of products. It’s all about discovery and creativity, from new launches to exclusive collaborations. We’re halfway through the #12DaysofChristmas countdown, and there’s so much more to come! 🎄✨ Episode here: https://lnkd.in/djyFB7dM #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas

🎉 Day 7 of the #12DaysofChristmas is here! 🎉 We’re celebrating with a throwback to some of our favorite #COW (Creators of the Week) and #BOW (Brands of the Week) from Creator Economy Live! ✨ COW: Joel Bervell ✨ Joel Bervell is breaking barriers in healthcare education with his podcast, The Dose. Join him as he dives deep into health equity, diversity, and accessibility. 🍩 BOW: Dunkin’ Donuts x Artists Equity 🍩 Dunkin’ Donuts teamed up with Artists Equity to celebrate creativity and innovation in the coffee world! Together, they’re creating unique art pieces that bring new life to the Dunkin’ brand. This collab was all about creativity, coffee, and community! Episode here: https://lnkd.in/dEsTKe9s #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas

🎄 Day 8 of the #12DaysOfChristmas at Creator Economy Live! 🎄 As we get closer to the grand finale, today’s Creator of the Week (COW) and Brand of the Week (BOW) are taking the world by storm with their impactful content and creative campaigns. ✨ COW of the Day: Olayemi (Lie) Olurin (@msolurin) Lawyer, activist, and YouTube creator Olayemi Olurin is making waves with her channel Olurinatti. Known for her thought-provoking content, she recently joined New York City Mayor Eric Adams on The Breakfast Club to discuss pressing issues like homelessness and incarceration. Her insightful analysis on topics from affirmative action to the 2024 election is a must-watch! 💼📺 ✨ BOW of the Day: Dude Wipes (@dudewipes) This brand is wiping the competition clean! From trending globally on Twitter to sponsoring F1 and making Bain’s insurgent brands list, Dude Wipes is on fire. Their witty social media campaigns, playful jabs at brands like Taco Bell and Chipotle, and soon-to-launch national campaign have catapulted them to new heights. Big shoutout to Greg Baroth, the social media mastermind behind their success! 🧻🔥 The countdown is almost over—stay tuned for tomorrow’s picks! 🎁 👉 Who’s been impressing you lately in the creator world? Let us know! #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas Episode here: https://lnkd.in/dGrYMXrk #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas

🎄 Day 9 of the #12DaysOfChristmas at Creator Economy Live! 🎄 The countdown continues, and today we’re celebrating another standout Creator of the Week (COW) and Brand of the Week (BOW) who have been making waves in the creator economy. ✨ COW of the Day: Cristiano Ronaldo The GOAT of football is taking on YouTube with the launch of CR7Studios7! 🥅⚽ From exclusive content to behind-the-scenes moments, Ronaldo’s channel is set to redefine how athletes connect with fans. ✨ BOW of the Day: Joe & The Juice Serving up more than smoothies! Their campaign with Nick Kyrgios proves how brands can creatively partner with personalities to elevate their content game. 🍹🎾 👉 Who’s been your creator or brand MVP this year? Tell us below! Episode here: https://lnkd.in/dGrYMXrk #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas