Common Good Marketplace

Common Good Marketplace

International Trade and Development

Greensboro, NC 733 followers

A Social Impact Marketplace that creates assets out of impact and advances the Sustainable Development Goals.

About us

Common Good Marketplace is an exchange for verified impact assets, where suppliers and buyers transparently create, verify and trade impact that advances human flourishing and the Sustainable Development Goals. CGM is a Google Startup for Sustainable Development supported and trusted by leading corporates, foundations and funds to design and manage their impact programs by leveraging CGM's impact marketplace. Social Impact, positive or negative, is undervalued and often unaccounted for. A study of 1,800 companies found that when environmental and social impact was economically valued, the true value of a firm and its profit (EBITDA) was grossly mischaracterized. The vast majority of social impacts, even when accurately characterized and quantified, remain significantly undervalued by investors, development institutions, and foundations, while being completely unrecognized by commercial markets. Social impact is an asset that can be valued and traded without scaling mountains. Founder's note: we’ve been here before. Here’s How: use the $277 billion carbon markets as a model and turn proven social impacts—like poverty reduction, access to clean water, gender equality or education—into transferable assets with clear social value. (see our How it Works page) So why would corporates, investors and philanthropists buy SDG-based Impact “Assets”? First, to drive efficiency and performance. Second, to direct capital to impact outcomes. Lastly, to accelerate the SDGs. Impact Assets create a clear, efficient and measurable path to increased sustainability performance. They also direct capital to verified outcomes rather than continuing to fund inputs and disrupts, in a positive way, how we have been seeking to create lasting impact. Finally, they accelerate our ability to achieve the Sustainable Development Goals by 2030. A marketplace for social impacts is not coming, its here. How will you contribute to its future?

Website
http://www.commongoodmarketplace.com
Industry
International Trade and Development
Company size
2-10 employees
Headquarters
Greensboro, NC
Type
Privately Held
Founded
2020
Specialties
Impact Measurement, Social Value, Sustainable Development , Impact Investment, Sustainability, and ESG

Locations

Employees at Common Good Marketplace

Updates

  • How do you prepare an exploding population of youth in Africa with the digital skills needed to thrive? One program, SAP Africa Code Week , launched by SAP in 2015 , courageously set out to partner with Governments and Ministries across Africa 🌍 to integrate coding into their national curriculum and improve ICT skills 💻 for youth. SAP engaged us to evaluate their impact and were courageous to allow a third party to assess their program. Our evaluation of the 14.6m participants estimated the total social value of up to $1 billion (yes with a "b") assuming 50% of participants achieved the mid level learning scenario (.125 net standard deviation learning gain on ICT skills) that lead to increased income over a participants lifetime (see Charles Howard's research at https://lnkd.in/ez9BAaGU). This kind of social value was possible due to the huge scale the program achieved, which is cause for celebration in and of itself. But we also found that the depth of impact was certainly not as significant as its scale at only $131 per participant on average (as one would expect from a one week coding class) and many data points were missing which the CGM team had to build in credible, conservative assumptions for. We also shared several insights and recommendations for how ACW and its partners could improve moving forward:  1) Enhance data collection 📋 Core program data collection can be enhanced to include key demographic parameters such as student age, teacher gender and repeat participation in coding bootcamps (for students) and training programs (for teachers). 2) Learning outcomes can and should be measured 📐 Meaningful assessment of learning outcomes should be captured on a statistical sample of students to enable robust impact reporting and to create enhanced transparency and accountability around program effectiveness in each location. 3) Go deeper with a longitudinal study 🔬 SAP could conduct a longitudinal study to understand longer-term impacts of its programs, such as increased retention and completion in secondary and tertiary education (especially for girls) and impact on direct employment or wage outcomes compared to a control group. Read the full report here: https://lnkd.in/egCrS9mx The takeaway for other programs is to have a big vision, be courageous in tackling global issues as SAP has but to also ensure the right data is collected from the beginning to adjust the program as needed and maximize the value to all the participants as well as more effectively allocate capital based on results. 👏 We again applaud the work of SAP with SAP Africa Code Week and their willingness to have it externally evaluated as well as their commitment to leveraging the learnings for the impact of future programs. Alexandra van der Ploeg Maximilian Hermann Claire Gillissen-Duval #education #impactverification #SDGs #impactmarketplace

    View profile for Alexandra van der Ploeg, graphic

    Corporate Social Responsibility at SAP

    At SAP, we're committed to making a real difference through our Corporate Social Responsibility (CSR) initiatives. This is why measuring the tangible results of these programs is essential to ensure we're achieving our goals.    To conduct a rigorous evaluation of our flagship program, SAP Africa Code Week (ACW), we partnered with Common Good Marketplace (CGM), a leader in impact measurement and management.   Between its inception in 2015 - 2022, ACW impacted over 14.6 million young people across 48 African countries. This gender-sensitive program equips secondary students with the digital skills they need to thrive in the future workforce. Notably, 46% of participants were girls, and the program has influenced the integration of coding and computational thinking into the national curriculum of seven countries.    This aligns perfectly with United Nations Sustainable Development Goals (SDGs) 4 (Quality Education), 5 (Gender Equality), and 17 (Partnerships for the Goals).    By empowering youth with the skills and knowledge to participate in the digital economy, the report revealed that #ACW was estimated to have catalyzed up to $1 billion in social value for participants through potential future income increases.   While we were proud of the results overall, CGM also identified areas for improvement. Our core program data collection can be enhanced to capture demographics like student age and teacher gender. Additionally, statistically robust assessments of learning outcomes would strengthen our impact reporting and transparency. It also highlighted the importance of conducting a longitudinal study looking at factors like secondary and tertiary education completion rates, particularly for girls, and exploring direct employment and wage outcomes compared to a control group.    The learnings from this evaluation will ensure our future CSR initiatives have an even greater positive influence.    Our focus has shifted towards empowering youth with skills for employability, ensuring a clear learning-to-earning pathway. #SAP has passed the baton to UNESCO to drive this initiative forward. Having proudly steered ACW for nine years, we are confident that it will continue to create impact and change the lives of young people and educators in Africa.    #SAP #AfricaCodeWeek #CSR #DigitalSkills #ImpactMeasurement 

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  • 2024 was our most impactful year yet! 🚀 🎉 Thanks to all of CGM's partners, supporters and friends who have journeyed with us as grow our impact marketplace to advance human flourishing. Here are some of the highlights: $2.1m - We transacted $510,000 of Verified Impact Assets (VIAs) that delivered over $2.1m worth of social value and advanced access to essential health services, reduced mortality for mothers and babies and tangibly increased learning outcomes for youth. Huge thanks and congratulations to SAP, Schwartz Family Foundation, LifeNet International MiracleFeet, and Imagine Worldwide $96m - That's the value of the VIAs we issued this year with amazing organizations such as Village Enterprise & Imagine Worldwide. These VIAs demonstrate tangible advancement of the Sustainable Development Goals 1: No Poverty, 4: Quality Education, and 10: Reducing Income Inequality. Bronze - We were recognized by the Anthem Awards with a Bronze for Innovation in the Humanitarian Action & Services sector and listed alongside leading organizations like Global Clinton Initiative, World Food Program and Pepsico Foundation. The Anthem Awards $1b - We evaluated large scale programs like SAP Africa Code Week    that delivered up to $1 billion of social value utilizing our Impact Framework and were able to support the design of the growing Social Procurement ecosystem (https://bit.ly/3PaejkF). We know there is still much, much more to do, but we want to look back with you to celebrate and be grateful for all that’s been accomplished. And we are just getting started. Visit our blog to catch the full 2024 highlights. 👉 https://bit.ly/49OgbsG

    View profile for Matheus Chacur, graphic

    VP of Impact | Impact Investing | Impact Management | Blended Finance

    Last week, I attended the #EcoaForum as part of the G20 Brasil 2024 agenda in Rio de Janeiro. The event brought together leaders from different sectors to discuss how corporate impact procurement can create opportunities for businesses and communities in Brazil and globally. A few key takeaways from the event: - Delivering impact at scale requires a collaborative ecosystem. - SAP’s focus on building a procurement ecosystem to empower small and growing businesses has significant potential to advance SDG contributions. - Brazil’s unique combination of public, private, and grassroots initiatives positions it to lead and inspire other regions as these efforts continue to expand. - Social enterprises emphasized the need for a streamlined process to showcase and gain recognition for their impact-driven initiatives, enabling them to access new markets. - Regardless of how success is defined for the coalition, achieving impact depends on participants’ ability to measure and report outcomes credibly. Further discussions are needed to address this, including how to capture and measure impact effectively without placing too much burden on social enterprises and their stakeholders. At Common Good Marketplace, we are grateful for the partnership with SAP and excited to collaborate with key organizations driving this agenda, including Aspen Network of Development Entrepreneurs and Yunus Social Business. Thank you all for organizing such an amazing event and bringing everyone together! #ImpactProcurement #SocialImpact #G20 #EcosystemBuilding Alexandra van der Ploeg, Katie Booth, Lina Arango Díaz, Tulio Notini, Flora Bracco, Devin Chesney, Rebecca Dray, Juliana Villalba Torres, Thomas Barbosa

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  • 🚨 VIA Transaction Alerts: SAP, Schwartz Family Foundation, and Imagine Worldwide 🚨 We’re excited to share two more game-changing transactions between SAP and CGM Supplier Imagine Worldwide as well as the Schwartz Family Foundation and Imagine Worldwide. These transactions tangibly advance SDG 4: Quality Education, specifically increasing learning outcomes for primary age students in Malawi. SAP purchased VIAs delivering $100,000 in social value. The Schwartz Family Foundation granted over $160,000 to Imagine Worldwide achieving more than $660,000 in social value and a 4:1 SROI ratio (social return on investment). As a result, CGM delivered 125 Verified Impact Assets (VIAs) from Imagine Worldwide to SAP and 829 VIAs to the Schwartz Family Foundation, which delivered the verified impact claim of improved learning outcomes of 537 primary school students in Malawi.

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  • We're so grateful to be awarded by Anthem for our innovative work in the Humanitarian Action & Services category (https://bit.ly/cgmanthem)! To be listed alongside leading organizations like Global Clinton Initiative, World Food Program and Pepsico Foundation is an honor. It also speaks to the quality of the work of our partner MiracleFeet and their enduring commitment to transform the lives of children by curing clubfoot. Read more about our work with them in the comments 👇 #VerifiedImpact #TradableImpact #SDGs #ImpactMarketplace The Anthem Awards World-Food-Kitchen1 Ili Clinton Global Initiative World Food Programme UNICEF PepsiCo Foundation MiracleFeet

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  • CGM’s VP of Impact, Matheus Chacur , attended some social impact oriented meetings with partners like SAP last week in Rio. See his insights and takeaways amidst an eventful G20 in Rio.

    View profile for Matheus Chacur, graphic

    VP of Impact | Impact Investing | Impact Management | Blended Finance

    Last week, I attended the #EcoaForum as part of the G20 Brasil 2024 agenda in Rio de Janeiro. The event brought together leaders from different sectors to discuss how corporate impact procurement can create opportunities for businesses and communities in Brazil and globally. A few key takeaways from the event: - Delivering impact at scale requires a collaborative ecosystem. - SAP’s focus on building a procurement ecosystem to empower small and growing businesses has significant potential to advance SDG contributions. - Brazil’s unique combination of public, private, and grassroots initiatives positions it to lead and inspire other regions as these efforts continue to expand. - Social enterprises emphasized the need for a streamlined process to showcase and gain recognition for their impact-driven initiatives, enabling them to access new markets. - Regardless of how success is defined for the coalition, achieving impact depends on participants’ ability to measure and report outcomes credibly. Further discussions are needed to address this, including how to capture and measure impact effectively without placing too much burden on social enterprises and their stakeholders. At Common Good Marketplace, we are grateful for the partnership with SAP and excited to collaborate with key organizations driving this agenda, including Aspen Network of Development Entrepreneurs and Yunus Social Business. Thank you all for organizing such an amazing event and bringing everyone together! #ImpactProcurement #SocialImpact #G20 #EcosystemBuilding Alexandra van der Ploeg, Katie Booth, Lina Arango Díaz, Tulio Notini, Flora Bracco, Devin Chesney, Rebecca Dray, Juliana Villalba Torres, Thomas Barbosa

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  • What did we see and learn from the UN General Assembly/Climate Week in NYC? What did we get to talk about? We can sum it up in three sentences: 1. There is a renewed appetite for tangible solutions to sustainability. 2. AI has a significantly lacking role in advancing social impact. 3. There are some incredibly bold Women of Action in the corporate, nonprofit and impact space and we need more of them. Read the blog to watch our CEO, Greg Spencer, present at the Devex Summit and get more of our insights from a wild and hectic time during UNGA/Climate Week. https://lnkd.in/gBX-Unxa Devex, Deloitte, International Foundation For Valuing Impacts (IFVI) World Economic Forum

    What we saw and learned from UNGA/Climate Week in NYC

    What we saw and learned from UNGA/Climate Week in NYC

    commongoodmarketplace.com

  • Common Good Marketplace has been selected as a finalist for the 4th annual Anthem Awards in the Humanitarian Action & Services - Product, Innovation, or Service category! We are honored that our work with the organizations Village Enterprise, MiracleFeet, iShamba Limited, CouldYou?, CURE International, LifeNet International, Plant With Purpose, and Imagine Worldwide has been recognized as one of the most important impact efforts undertaken this year, and we are grateful that we get to stand alongside other world leaders in this field as fellow nominees. CGM is also running for the Anthem Community Voice Award! Please take a moment to help us continue driving meaningful impact—vote now and share with your network to spread the word! Voting is open until October 31st. Vote at https://lnkd.in/eEdzwe5K

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