Chord

We're excited to launch Brilliant Commerce - a new podcast featuring unscripted conversations with operators to explore what makes iconic brands tick. In our first episode, Chord CEO Bryan Mahoney sits down with JP Beeghly (Sonos, Inc.) and Josh Maynard (Ruggable) to discuss modernizing tech stacks, breaking down silos, and driving change with limited resources.  Full episode here:  🎧 Listen on Apple: https://shorturl.at/CLnx4  📺 Watch on YouTube: https://shorturl.at/QVOZ5   ✍️Read our Blog:  https://shorturl.at/lEYEw 🎵 Tune in on Spotify: https://shorturl.at/f54F5

Episode 2 of Brilliant Commerce just dropped! 🎉 This week, Bryan Mahoney sits down with Alexandra (Ali) Weiss, former CMO of Glossier, Inc., who helped write the playbook for modern D2C marketing. From an unconventional path to marketing leadership to building one of beauty's most iconic brands, Ali shares the real story behind Glossier's success. Want to know what it was like creating a brand new marketing playbook from scratch? Or how to balance data with genuine customer relationships? Ali gets super candid about her decade at Glossier, sharing everything from wild Black Friday moments to how they measured success beyond the numbers. Whether you're a marketer, founder, or just curious about how iconic brands are built, this one's packed with insights you won't want to miss. 🎧 Listen on Apple: https://shorturl.at/qoaRa  🎵 Tune in on Spotify: https://shorturl.at/vplGm  ✍️Read our Blog: https://shorturl.at/SaSfF 

Sonos, Inc. + Chord: Building a Behavioral Marketing Platform JP Beeghly shares how Sonos, Inc. transformed their marketing approach into a behavioral platform that responds to real customer actions and interactions. Learn how they're using site and message engagement data to create more meaningful customer conversations. From Episode 1 of Brilliant Commerce, hosted by Chord Commerce CEO Bryan Mahoney Full episode of Brilliant Commerce available now: 🎧 Listen on Apple: https://shorturl.at/CLnx4  📺 Watch on YouTube: https://shorturl.at/QVOZ5  ✍️Read our Blog: https://shorturl.at/lEYEw 🎵 Tune in on Spotify: https://shorturl.at/f54F5  

Customer-First Tech Development | Inside Ruggable's Strategy Josh Maynard of Ruggable breaks down their customer-first approach to technology development. Learn how they're solving real pain points in the home decoration journey, from product comparison to decision-making with partners. From Episode 1 of Brilliant Commerce, hosted by Chord Commerce CEO Bryan Mahoney Full episode of Brilliant Commerce available now: 🎧 Listen on Apple: https://shorturl.at/CLnx4  📺 Watch on YouTube: https://shorturl.at/QVOZ5  ✍️Read our Blog: https://shorturl.at/lEYEw 🎵 Tune in on Spotify: https://shorturl.at/f54F5

Do More With Less: How Sonos & Ruggable Handle Agency Partners. Sonos' JP Beeghly and Ruggable's Josh Maynard share a behind-the-scenes look at how they maximize agency partnerships with limited resources. Get practical insights on finding and embedding the right partners to drive results at iconic commerce brands. Listen to the full episode of Brilliant Commerce:  🎧 Listen on Apple: https://shorturl.at/CLnx4  📺 Watch on YouTube: https://shorturl.at/QVOZ5  ✍️Read our Blog: https://shorturl.at/lEYEw 🎵 Tune in on Spotify: https://shorturl.at/f54F5

Making your way to Shoptalk Fall in Chicago? Be sure to say hi to Bryan Mahoney and Bryan Head!

When it comes to scaling an eCommerce brand, having the right data strategy isn't a nice to have. It's a must have. It's often the difference between doing more for your customer, and, well, leaving them wanting more. And building the right data strategy for your business requires the right platforms, people, and processes to make it successful. That's how Sonos approached it, and improved marketing channel ROI 20% as a result. From unifying data streams to making better decisions in real-time, this case study dives into the strategies that made the difference. If you’re looking to maximize the value of your marketing investments, read on!

🚀 Big news from Chord! Introducing Model Amplifications — a powerful new feature to customize your Chord data like never before! Every brand is unique, and now your data can be, too. With Model Amplifications, brands can enrich their data with custom inputs reflective of their business needs and gain more complete, nuanced insights. Ready to transform your e-commerce data and unlock better, faster decisions?   👉 Learn more about Model Amplifications! Read the full release notes here: https://lnkd.in/gQVWABaP #DataDriven #Ecommerce #Analytics #BrilliantCommerce #ChordCommerce

Our latest guide on Mastering Predictive CLV, LTV, and CAC Analytics is your go-to resource for turning data into actionable insights. Say goodbye to guesswork and hello to precise forecasts! What’s Inside? 👉 Predictive Power: Learn to forecast CLV for smarter decisions. 👉 Boost Loyalty: Strategies to deepen customer relationships. 👉 Cut Costs: Master CAC dynamics to optimize spending. Download your guide now and start transforming your marketing strategy! 🚀 Get the Guide: https://hubs.la/Q02KM_xn0 Ready to learn how leading brands like Sonos and Ruggable are using predictive analytics? Book a demo with us today and explore what our commerce data platform can do for your brand -> https://hubs.la/Q02KMSHH0

As many analysts suggest, data is the key factor that will distinguish market leaders from laggards. 📊 Brands are increasingly adopting #CustomerDataPlatforms to streamline their data, but traditional CDPs often fall short for modern brands and retailers. They struggle with scalability, data integration, advanced analytics, personalization, and customization. At Chord, we believe that getting your #Data right is more important than ever. To outline our view, we’ve created a blog post focusing on the following: 👉 Challenges with Traditional CDPs: Understand the common pitfalls that hinder your data-driven strategies; 👉 The Need for Comprehensive Solutions: Learn why a unified approach is essential for maximizing your data's potential; 👉 Benefits of our Commerce Data Platform: Discover how Chord is preferred over CDPs for the most iconic brands. Traditional CDPs can be limited in their ability to provide comprehensive and accurate insights. With Chord, you can eliminate data silos, enhance customer experiences, and significantly boost your marketing ROI. Read the full blog post here - https://lnkd.in/d-R5scdr #eCommerceData #DataManagement #ChordPlatform