At Burke Institute, we have a passion for elevating our industry—and the people who define it— through insights education. That’s why the idea of 🔹potential🔹 has always guided our path forward, defining our company and what we provide. And today, after nearly 50 years in the industry, we remain committed to discovering, developing, and accelerating your potential in marketing research. We’re excited to share that we’ve embraced a fresh look, feel, and visual identity that captures the spirit of clarity and authenticity that defines our approach to insights education. Our new logo propels us into this new chapter, representing our unwavering commitment to accelerating your potential and symbolizing how we empower and support each individual student in their unique career journey. This new design also retains the essence of our previous compass logo, carrying forward our rich history of guidance, support, and expertise. Stay tuned to learn more about this 🔹exciting new chapter🔹 and how we have evolved our offerings to better fit your unique research and insights training needs! #BurkeInstitute #MRX #Insights
Burke Institute
Market Research
Cincinnati, OH 1,661 followers
The industry leader in marketing research training and education.
About us
Experience our unequalled commitment to excellence by attending one of 20+ highly acclaimed marketing research seminar offerings or combine a group of courses into a unique customized program for your organization. Since our founding in 1975, Burke Institute has trained more than 80,000 participants from 10,000 companies, in 40 different countries.
- Website
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http://www.burkeinstitute.com
External link for Burke Institute
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Cincinnati, OH
- Type
- Privately Held
- Founded
- 1975
- Specialties
- Marketing research training and education, Customer Service, Quantitative Methods, Qualitative Methods, and Custom Seminars
Locations
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Primary
Get directions
500 West 7th Street
Cincinnati, OH 45203, US
Employees at Burke Institute
Updates
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Streamline your #QualitativeResearch process with these five field management tips from Quirk's Media ⬇️ 🔗 https://buff.ly/4ezM613 For a deeper dive into this field, enroll in one of our #Qualitative courses! #QualitativeResearch #MarketResearch #Productivity
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Don't miss the chance to accelerate your potential in marketing research and insights with formal moderator training! Applications for QRCA’s Lloyd J. Harris Memorial Scholarship — sponsored by Burke Institute and RIVA — are due December 15th! To learn more about the scholarship and Lloyd’s legacy ➡️ https://buff.ly/3i5Fe4j #MRX #Insights #QualitativeResearch #QRCA
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Unlock the power of emotions in B2B marketing! 🪜💥🤝 Discover how laddering can reveal the deeper emotional drivers behind purchasing decisions. Check out this insightful Quirk's Media article for more: https://buff.ly/4fBn2rm #MRX #Insights #QualitativeResearch #Qualitative #B2B #B2BMarketing #ConsumerInsights
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We’re excited to debut our next short course in December — led by shopper and retail experts, James Sorensen and Carey Gervason! 🙌 ⤵️ Shopper Science Toolkit: Best Practices to Understand Changing Shopper Behavior Retail and shopping have gone through a sea-change that has made it more difficult than ever to win the shopper. This three-hour seminar will highlight best practices to understand changing hybrid-shopper behavior and how to leverage both traditional and cutting-edge methodologies to gain deep insight that will grow your business through shopper-centric, omni-commerce strategies. Join us on December 5th from 1-4pm Eastern to: 💥 Gain knowledge about the core motivations and drivers behind hybrid-shopper omni-commerce choices 💥 Discover how traditional qualitative and quantitative research, combined with new analytical solutions like AI and passive data analytics, can enhance shopper UX optimization 💥 See how leading brands have applied these timeless principles and innovative techniques For more information, and to enroll, visit our website: https://buff.ly/3XWSXeE #MRX #Insights #Shopper #Retail #RetailExperience #CX #UX #AI #BurkeInstitute
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Looking to advance your skills as a #moderator? ⬇️ Join us in December for an immersive, #virtual training! Learn a variety of mapping and projective techniques, and expand your knowledge on tools for innovation and creativity. Explore the detailed course outline, and enroll today: https://buff.ly/3WDNV7q #BurkeInstitute #Qualitative #QualitativeResearch #MRX #Insights
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Elevate your #survey writing skills in our interactive, #virtual Questionnaire Design workshop. Explore the course outline ➡️ https://buff.ly/3VwEnbz ⬅️, and enroll today! #BurkeInstitute #MRX #Insights
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⬇️ Don't miss the latest update from our team! ⬇️ Check out our new 3-hour virtual course, Shopper Science Toolkit: Best Practices to Understand Changing Shopper Behavior! This course will show you how leading brands have applied timeless principles and innovative techniques to enhance shopper experiences, drive sales, and build lasting customer relationships! 🔗 https://conta.cc/48R7n4L #BurkeInstitute #MRX #Insights #Shopper #Retail #RetailExperience #CX #UX #AI
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Applications are open for QRCA’s Lloyd J. Harris Memorial Scholarship — sponsored by Burke Institute and RIVA! To learn more about the scholarship and Lloyd’s legacy ➡️ https://buff.ly/3i5Fe4j #MRX #Insights #QualitativeResearch
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