We're spilling the loyal-tea... 🫖 Get the latest insights on shopper trends while they're hot, only in the August Consumer Digest: https://bit.ly/4g77CMk 📷: Brianna Arnold, Lead Loyalty Marketing Consultant #8451Proud #Loyalty #ConsumerBehavior #ShopperInsights #ShopperStrategy #GroceryTrends #RetailData
84.51˚
Business Consulting and Services
Cincinnati, Ohio 49,642 followers
A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
About us
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
- Website
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http://www.8451.com
External link for 84.51˚
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, and Insights
Locations
Employees at 84.51˚
Updates
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Meet Ali Kell, a Lead Consultant whose inquisitive nature continues to evolve our Boost by Kroger Plus membership program! From her start with dunnhumby in 2014 to launching present-day loyalty initiatives, Ali’s journey is a testament to the innovation at 84.51˚. Get an inside look at her role in a new Q&A: https://bit.ly/3T4lAF1 #8451Proud #EmployeeSpotlight #ShopperLoyalty #ShopperStrategy #LoyaltyRewards
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We're going to Groceryshop! Are you? See below for several opportunities to connect with experts on our insights and retail media teams: ✨ Attend our panel sessions with The CPG Guys on October 7th and 8th 🛒 Join the Commerce Connections Happy Hour on October 8th at the Four Seasons Hotel Las Vegas ✨ Visit the KPM & 84.51˚ poolside cabana on October 8th at Groceryfest 🛒 Request a private meeting Learn more and register to save your spots: https://bit.ly/3TpeBGV #8451Proud #KrogerPrecisionMarketing #Groceryshop #Groceryshop2024
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The Clorox Company faced frequent price increases driven by inflation and wanted to understand how various customer groups were being affected. So, they turned to 84.51˚'s Price Impact Analysis: https://bit.ly/3WXNu7Z
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Why do some customers stay loyal while others drift away? Our latest blog unpacks the varying levels and types of loyalty, with actionable strategies to boost engagement and retention. Learn more: https://bit.ly/3ZkeTm4 #8451Proud #BrandLoyalty #RetailerLoyalty #CustomerLoyalty #ShopperStrategy #ConsumerBehavior #RetailInsights
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Happy Hispanic Heritage Month! 🎉💃🎶🪅 To celebrate, we kicked off with a lively lobby event, where employees gathered to experience the traditional flavors, sounds and activities of the Hispanic community. A special thank you to our people-led Allyship in Action team for their thoughtful organization. #8451Proud #HispanicHeritageMonth
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This week, 84.51˚ associates from across the nation joined forces with 9/11 Day, a nonprofit founded by family members of 9/11 victims to honor the memory of those lost by serving others. Through 9/11 Day's partnership with Feeding America and the dedicated efforts of volunteers, millions of meals were packed for local communities in need, turning remembrance into action. 🇺🇸💜🍴 #8451Proud #NeverForget #IWillfor911Day #FeedingAmerica
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Wake up and smell the collaboration of data science and shopper teams with Sarah Wells (84.51˚) and Brian Caprio (Nestlé)! In this breakfast session, the two will share how they used data science to better understand Perrier loyals and connect them to the Maison Perrier brand with sparkling success. See the agenda to learn more: https://bit.ly/4cUAjtd #8451Proud #DataScience #BrandLoyalty #ConsumerBehavior #ShopperInsights #ShopperStrategy Association of National Advertisers
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A new people-led team at 84.51˚ is reimagining physical spaces and communication tactics to better support neurodivergent associates (who make up more of the tech space population than has historically been accounted for). Learn more about a11y—shorthand for accessibility—and the group's mission to bring more belonging to our business: https://bit.ly/3XknAdI #8451Proud #EmployeeResourceGroup #ERG #DEIB #Accessibility #Allyship
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Katie Chesney (Bogenschutz), VP of Enterprise Data Product, has officially been named to the 48th class of Leadership Cincinnati—a flagship development program of the Cincinnati USA Regional Chamber! Please join us in congratulating this group of changemakers, poised to challenge the status quo and redefine our region’s future. Learn more: https://bit.ly/4dFlmfT #8451Proud #LeadershipCincinnati #LeadershipDevelopment #Community The Leadership Center at the Cincinnati Regional Chamber