Brand Now

Brand Now

Advertising Services

New York, NY 1,325 followers

Breakthrough branding, innovation, & design that gives brands the edge needed to thrive in an ever-changing environment.

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About us

Brand Now is an agency born from innovation. Creating pipelines of new products is the foundation of our company, which has evolved organically with the needs of our clients. For over 15 years, we’ve delivered breakthrough branding, innovation and design. We grow brands to new heights by leveraging their resources while harnessing the energy, passion, and agility of a start-up.

Website
http://www.brandnow.com
Industry
Advertising Services
Company size
2-10 employees
Headquarters
New York, NY
Type
Privately Held
Specialties
Product Innovation, Naming, Positioning, Packaging, Design, Strategy, and Ideation

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Employees at Brand Now

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Updates

  • View organization page for Brand Now, graphic
    Brand Now

    1,325 followers

    As part of the 19York family of agencies, we're excited to share our perspective alongside our partner agencies in this forward-looking industry forecast. Check out 'Independent Thinking' to explore the trends and insights shaping marketing in 2025, drawn from our collective experience guiding brands through transformation. Grateful to be part of this collaborative community of independent agencies thinking differently. DM us for the full report! #IndustryTrends #AgencyLife #IndependentAgencies #2025

    View organization page for 19York, graphic
    19York

    234 followers

    The founders of our 19York agencies -- leaders from Program 11, Brand Now, LOCAL - The Change Marketing Company, Demonstrate, AdTribute, Openfield, Favored, 3Owl, VYTAL and Obsolete.com -- have served up industry trends and insights to look out for in 2025 in our inaugural issue of "Independent Thinking." From their unique vantage point as independent agency owners and brand advisors, this is a fun and insightful read. The first few pages are posted below. DM us for the full issue!

  • View organization page for Brand Now, graphic
    Brand Now

    1,325 followers

    With the shorter, colder days, we love nothing more than catching up on some zzzzz's ✨ which is why we're so excited to see that Moon Juice has launched a new cherry-flavored version of its fan-favorite Magnesi-Om powder, the star ingredient behind TikTok's viral "Sleepy Girl Mocktail." This new version is packed with magnesium and L-Theanine for relaxation, plus melatonin to give sleep routines a helping hand—perfect for anyone looking to unwind before bed. And because we all love a bit of extra style, the new flavor 🍒 is available as part of a limited-edition kit that includes a handblown cocktail glass and cherry-shaped stirrer, so you can sip your way to dreamland. Restful nights are calling! 🛏️💫 #MoonJuice #WellnessTrends #Sleep

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  • View organization page for Brand Now, graphic
    Brand Now

    1,325 followers

    At Brand Now, we've been tracking this trend closely: fiber is having a major moment in CPG, but in a completely new way. From functional beverages to smoothie boosters, brands are reimagining how to deliver this familiar nutrient to consumers who understand and want its benefits. Read more about why we think this shift matters for product innovation in 2025 and beyond. #CPGTrends #ProductInnovation #FoodAndBeverage #ConsumerInsights

    View profile for Lynn Altman, graphic
    Lynn Altman

    Fearless Leader | Innovator | Proactive Do-Gooder | Board Member

    🌟 The Return of Fiber: CPG's Next Big Wave Who would have thought fiber would be making headlines again? But here we are in 2024, and this humble nutrient is having yet another turn in the CPG spotlight. The timing couldn't be better. As conversations around GLP-1s dominate wellness circles, consumers are rediscovering fiber's natural role in appetite regulation. Data shows searches for fiber-rich foods are up 29% this year – and smart brands are taking notice. Remember the protein-and-fiber boom of the early 2000s? This time feels different. We're seeing fiber show up in unexpected places: sparkling waters, smoothie boosters, and even sodas. Even though brands like poppi and Jones Soda Co. already contain fiber, there's a fascinating consumer psychology at play. While terms like "prebiotics" and "probiotics" can feel scientific and distant, everyone understands fiber. It's familiar. It's trusted. And yes, we all know exactly what it does for our digestion 😉 Leading the charge in the beverage space, pioneers like Bruno Gorgulho Rodrigues at vibi+ and Tom Bushkie at hellowater are revolutionizing how we think about functional hydration. They're proving that getting your daily fiber doesn't have to mean choking down supplements or forcing down another bowl of bran cereal. The innovation opportunity here is massive. As we look toward 2025, expect to see fiber-fortified products expanding beyond traditional categories. The real winners will be brands that can make fiber both functional AND delicious. #CPG #FoodInnovation #Wellness #ConsumerTrends #ProductDevelopment Photo by Vanessa Loring

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  • View organization page for Brand Now, graphic
    Brand Now

    1,325 followers

    We love how Seed Health is raising the bar on testing and validation in the wellness space. Their new launch, VS-01™, is the first clinically validated vaginal probiotic suppository. It targets the root cause of imbalances—instead of just the symptoms—by optimizing the microbiome with three proprietary L. crispatus strains (good bacteria that defend against vaginal pH imbalance 💪 ). This system promises to protect from daily disruptions and maintain stability. Needless to say, we're all for the clinically validated, science-backed choice when it comes to staying healthy. #WomensHealth #Healthcare #Innovation

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  • View organization page for Brand Now, graphic
    Brand Now

    1,325 followers

    Congratulations to our fearless leader Lynn Altman!

    View profile for Lynn Altman, graphic
    Lynn Altman

    Fearless Leader | Innovator | Proactive Do-Gooder | Board Member

    The real test of strength isn't found in perfect conditions – it's revealed in those dreary moments when your alarm goes off at dawn and every fiber of your being wants to stay in bed. This hit home during my Thanksgiving turkey trot. Rain was falling, skies were gray, and my warm bed was calling. But as two fellow runners at the starting line remarked, "What else were we going to do, stay in bed?" Sometimes being a leader is simply about showing up when others don't. The race taught me another crucial lesson. Despite pushing harder than ever – improving my pace by 1:11 over last year – I still finished third in my age group, just like last year. A competitor surged past me in the final stretch (you can see me behind her in this picture from the last .2 mile), and though I had given it my all, I couldn't match her finish. So what did I learn? First, progress isn't always visible in the standings. While I finished in the same position, I had outperformed my former, slightly younger self. As leaders, we sometimes measure ourselves against others when we should be tracking our own growth trajectory. Second, disappointment is often the price of ambition. If you're never disappointed, you're probably not pushing hard enough. The most meaningful goals – the ones worth pursuing – come with the risk of falling short. Finally, success is about managing the gap between expectations and reality. It's about finding motivation in the rain, pushing through when you're running alone, and maintaining perspective when outcomes don't match efforts. The true measure of leadership isn't in avoiding misery or disappointment – it's in how we respond to them. Sometimes that means getting out of bed when others won't. Sometimes it means celebrating personal bests even when they don't come with medals. Although it is really nice when they do. 🏆 #Leadership #PersonalGrowth #Resilience #ProfessionalDevelopment

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  • View organization page for Brand Now, graphic
    Brand Now

    1,325 followers

    Delicious news from Kraft Heinz...they've just dropped what might be the most exciting mac & cheese mashup yet: Everything Bagel flavor 🙌 After years of fans creating their own "mac hacks," KRAFT listened and delivered. This isn't just another flavor—it's the winner of their "Fan Flavorites" program, bringing together two comfort food classics in one box. The Everything Bagel edition is ultra-exclusive, there are fewer than 15,000 boxes available (that's less than 2% of their daily Original sales). Pre-sale just started...so time to get to it! 🏃♀️ 🏃♀️ 🏃♀️ #KraftMacAndCheese #FoodInnovation #EverythingBagel

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  • View organization page for Brand Now, graphic
    Brand Now

    1,325 followers

    Call us crazy but...a Buttery Biscuit candle sounds amazing! In an unexpected partnership, Homesick and KFC have turned KFC's legendary recipes into limited edition candles like "Bucket of Chicken" and "Buttery Biscuit" (with top notes of honey and baked flour 😋) allowing consumers to bring iconic KFC aromas home.  These candles are quirky and totally fun—just in time for Secret Santa gifting!  🎅 🙌 😃 #BrandCollaboration #Innovation #Scents

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  • Brand Now reposted this

    View profile for Lynn Altman, graphic
    Lynn Altman

    Fearless Leader | Innovator | Proactive Do-Gooder | Board Member

    🎯 Ever wonder how your first jobs shape your leadership journey? Excited to share my latest piece featuring Erica Anderson Rooney’s remarkable path from chipping paint in her father’s factory to becoming a Chief People Officer and renowned executive coach. Her story reminds us that success isn’t always glamorous - it’s built through perseverance, adaptability, and the courage to challenge expectations. From those paint tubs emerged valuable lessons that would shape her mission to help women break through their own “sticky floors.” Read more below 👇 #WomenInLeadership #CareerDevelopment #PersonalGrowth

    Lessons Learned: Unsticking for Success

    Lessons Learned: Unsticking for Success

    Lynn Altman on LinkedIn

  • View organization page for Brand Now, graphic
    Brand Now

    1,325 followers

    Let's face it, 12-step beauty routines are overwhelming and take so. much. time., so this new easy-peasy all-mist 💦 collection from MIXIK SKIN seems right up our alley. We love how this brand is blending popular K-beauty ingredients and benefits with a streamlined product lineup and casual vibe (LA-based! 🌴 😎 🌊 ). The best part? Everything's a mist, so you get simple, effective skincare that's effortless to apply. We can't wait to try these out. This might be the laid-back routine we've been waiting for! #Skincare #EasyPeasy #CleanBeauty #BeautyInnovation #LABeauty

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  • Brand Now reposted this

    View profile for Lynn Altman, graphic
    Lynn Altman

    Fearless Leader | Innovator | Proactive Do-Gooder | Board Member

    🎙️New Episode Alert! Ever wonder what chipping paint out of giant tubs taught a future Chief People Officer? Join me for an enlightening conversation with Erica Anderson Rooney, keynote speaker and executive coach, as she shares how her early jobs shaped her path to success. From secretary to paint chipper to HR executive, Erica reveals how “best worst jobs” build character and launch careers. She explores the fascinating connection between physical fitness and professional excellence, while sharing powerful insights about breaking through self-imposed “sticky floors” and glass ceilings. Plus, hear her surprising answer to what she’d do if she had to start over tomorrow! This conversation about hustle, perseverance, and embracing challenges is one not to be missed. #Leadership #ProfessionalGrowth #WomenInBusiness #Podcast #NewEpisode

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