BLB GLOBAL

What an incredible experience at Social Media Day Delaware Our Chief Brand Storyteller, Gertha, had the honor of sharing the panel with some amazing experts in the field of social media and marketing. She shared how storytelling is the foundation of any successful social media strategy—because a great story is what makes a brand unforgettable. Gertha also showed the audience how to #givesocialmediathefinger—by facing their fears and just posting it! The magic begins when you stop overthinking and let your story connect with your audience authentically. Are you ready to make your brand unforgettable? Visit our website to learn how we can help you harness the power of storytelling to transform your social media strategy at www.blbglobal.net

Who’s Really Responsible for Your Brand’s Vision? It’s tempting to point fingers at the marketing team when messaging isn’t hitting the mark. But here’s the thing: if the vision isn’t clear from the top, marketing can only do so much. When a brand feels lost or inconsistent, that usually signals a gap in the brand’s vision and that’s something only leaders can truly address. This isn’t about blaming anyone; it’s about recognizing that powerful marketing starts with a shared, crystal-clear vision that flows through every level of the business. At BLB GLOBAL, we help leaders close these gaps by: Getting to the heart of your brand’s “why” so your vision is grounded and meaningful. Clarifying the emotions and experiences you want to create: If your brand were a person, how would it show up in the world? Aligning your team with this vision so every campaign, conversation, and customer touchpoint is part of the same story. In my latest blog, I break down how leaders can close the vision gap and empower their marketing team to amplify a unified, powerful message. Read it to discover simple self-checks and actionable steps to refine your brand vision.

Social Media Day Delaware was a blast! The room was filled with business owners, creators, and marketers, each sharing their unique story. BLB Global was honored to be among some powerful panelists, diving into what makes social media such a game-changer for a small team. This event was a reminder—social media isn’t just about posts and likes; it’s about building real connections and stories that stick. Huge thanks to the organizers, speakers and a special shoutout to Jessica Burton who created such an inspiring space. We loved sharing our take on #givingsocialmediathefinger helping brands rise above the noise. Www.blbglobal.net

We’re super excited to announce that Gertha Jean, our amazing lead storyteller at BLB GLOBAL, will be joining a fun panel of Delaware marketers at Social Media Day Delaware ! Join us as Gertha answers your burning questions plus, you’ll get to learn from the other fantastic panelists as well—it's a great opportunity to gather tips and tricks! Don’t miss out! Grab your tickets now and come have some fun with us! Get Your Tickets at https://lnkd.in/eJHJ9DM4

We are so excited for our diverse panel of Delaware marketers who are ready to answer your burning questions about how to keep your social media thriving when you're limited on time and resources! Caroline Hermance Gertha Jean, CISR Nathan Weaver Alexis Harris Jane Clark https://lnkd.in/eEYuSEtb

You’ve probably seen the viral social media trend where people say, "Just give me my money." It’s catchy and grabs attention, but as a brand, there’s a deeper lesson to learn from this trend. Instead of just focusing on grabbing attention, think about how you can use this moment to share something more meaningful: your story. Here’s why telling your story is crucial for building real connections: 💚Builds Emotional Connections: People don’t just want transactions; they crave meaningful experiences. By sharing your brand’s story, you tap into emotions and values that resonate with your audience. Your narrative creates a bond that goes beyond the surface, transforming one-time customers into loyal supporters. 💚Humanizes Your Brand: In a sea of generic content, your story makes your brand stand out. It shows the people, values, and passion behind your product or service. This personal touch makes your brand relatable and memorable, distinguishing you from competitors who might only be seen as faceless entities. So, while "Just give me my money" might be a trend that grabs attention, remember that the real impact happens when you share your story.

What do we do best? “Making the unseen visible and unforgettable through brand storytelling.” At BLB Global, we’re all about shining a light on brands that people often overlook. What we do best is help those brands illuminate their message and connect with their audience in a fresh and authentic way. The outcome? Increased visibility, stronger connections, and brands that people can’t ignore. Our approach focuses on storytelling that resonates—crafting messages that aren’t just heard, but truly felt. It’s how we make your brand unforgettable.

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If you are managing your own marketing, you might be juggling a lot. Check out these affordable tools to make your life so much easier. FYI, we used #CapCut and #chatgpt to put together this reel and a scheduler tool to schedule it for us. Sometimes the right tools does make a difference in your brand and storytelling .

Hey there! Let’s talk about why a simple smile can totally transform your brand story: In brand storytelling, first impressions count, and a genuine smile is a key. Here’s why: 💚Trust & Approachability: A smile makes your brand seem friendly and trustworthy, setting the stage for strong customer connections. 💚Memorability: Smiling creates positive emotions, making your brand more memorable and impactful. 💚Connection: Smiles signal openness, helping your brand bridge the gap and make people feel like they belong. 💚Brand Personality: Showcasing real smiles humanizes your brand, aligning with your positive brand story and values. Here is a Tip : Encourage your team to use authentic smiles in all brand visuals. It’s not just about looking good—it’s about welcoming people into your brand story and making them want to stay.